Social media and content marketing are two terms that most entrepreneurs cannot get through the day without either reading, hearing or saying. These terms have become an integral part of any digital marketing efforts.
We have learned how to use social media platforms, and we have learned how to use our content to promote our products and offers. However, the part that stumps many people is how to strategically integrate our social media and content marketing into a seamless dance that generates leads for your business.
First things first, let’s define what we’re working with here.
What is Social Media Marketing?
Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors and to gain more visitors to your site.
What is Content Marketing?
Content marketing, on the other hand, means adding blog posts and articles to your website so that you can prove your knowledge on a given subject, so that you can gain subscribers who will return to your website regularly and so that you can fill your site with content for Google to find.
How to Integrate Your Social Media and Content Marketing
These two strategies should not be thought of as separate and disparate things. Instead, you should think of them as one overarching approach. There is a lot of synergy to be had between social media and content marketing and when you understand this, you can massively grow your traffic.
Writing for Your Audience
The most obvious way in which social media and content marketing go hand in hand, is in the fact that you’ll probably be sharing your content to your social media channels. Either manually or automatically, you should post on Facebook, Twitter and elsewhere each time you create a new article and upload it.
What’s more, you should also look for specific communities on social media. This might mean joining a Facebook group, it might mean joining a Google+ community, or it might mean using social bookmarking sites like Reddit.
Related Article: How to Get Your Blog Post Shared 1000 Times
But instead of making this an afterthought, you should go one step further and make this the starting point when coming up with your content.
In other words, when you first set out to write any new article, you should ask yourself who it is for and where you’re going to share it. Only put the work into your blog post if you know that there’s a specific audience out there for it and that it’s going to be successful.
An article on Bruce Lee will be highly popular for instance if you share it to a Bruce Lee Google+ community. Likewise, you can also use this strategy to reel in entirely new audience members.
Combining different niches for instance is a great way to write something new and to get lots of hits.
For instance, if you have a fitness website, you can write about fitness and martial arts and then submit that to martial arts groups. Or why not write about fitness for entrepreneurs and share this to entrepreneur groups?
Think of your angle and where you’re going to share your content before you release it.
In this way, your content is the foundation of all of your social media efforts. When your content is shared across different social channels, it will have a built-in purpose you already defined, and it will make sense to your desired audience.
When you’re sharing well-planned content with the right audience, something magical happens. People will like, share, and engage with your content. And they’ll keep on clicking. Clicking through to your website, your email subscription link, your sales pages, etc. Now you can actually experience a true ROI for the effort you put into your writing!