What Do People Mean By “Content Is King?”

What Do People Mean By “Content Is King?”

Marketing Strategy
Content is king. It’s a saying that you will hear in all corners of the digital marketing world. Written content has and will continue to be the bedrock of a range of marketing disciplines for a long time to come. However, if you don’t see how it’s used effectively, it can be hard to understand what the big deal is. Here are just a few ways that well-written and valuable content can help drive your digital campaigns. What Do People Mean By "Content Is King?" Content is part of the marketing funnel. If you’re using the funnel approach to marketing, then you’re going to need something to grab the interest of the visitor after you get them to land on the website. Well-written content that has value, such as being…
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Top 3 Secrets to Write Better Content, Faster

Top 3 Secrets to Write Better Content, Faster

Marketing Strategy
As digital marketers and content creators, we are often hustling to release quality content in record time. But great content, one that pushes your brand ahead of your competitors and creates a buzz among customers, requires time to come together. A little content planning can help you. Below are my top three secrets to write better content rapidly. Top 3 Secrets to Write Better Content, Faster First, Develop Good Writing Habits. Always Keep a Stack of Good Ideas Up Your Sleeve. Sitting at your desk waiting for earth-shattering ideas to strike to begin writing ends up eating a lot of your productive time as well as hinders creativity. The next time you browse through various content pieces online, I suggest noting some worthy ideas for future reference. That way, you…
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How to Create Stunning Social Media Graphics Without a Design Degree

How to Create Stunning Social Media Graphics Without a Design Degree

Branding
There are times when you need some beautiful social media graphics, but your budget doesn't have space for a professional designer. Fortunately, you can use some tools and methods to create stunning images for various platforms without spending anything other than your time. According to GlobalWebIndex, about 54% of social media users research products. If your business doesn't yet have a strong presence on at least one platform, it's time to learn the ins and outs of the location where your buyers hang out. You don't need to go back to school and get a design degree to create stunning social media graphics. You just need to focus on a few particular elements and pay attention to detail. When your marketing budget allows, you can always hire a graphic designer.…
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How to Break Up Your Content And Make It Easy to Scan

How to Break Up Your Content And Make It Easy to Scan

Blogging
Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff. As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it. Why Breaking Up Your Content And Making It Easy to Scan Is Important If you can’t show them at a glance what the post is…
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Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Blogging
Content marketing is an approach that offers useful and valuable content to your prospects. The purpose of which is to draw in the right audience and retain their loyalty. It is also a foundation on which to build a much more stable relationship with your audience, that when done correctly, should help to generate plenty of sales leads. The primary way that content marketing creates these business to customer relationships is by offering your audience something of value. That usually means solving a problem they have, something that you may be able to do with a guide, tutorial, or review. Additionally, if you want to make your content as effective as possible, ensuring it's entertaining can help. It will become practically irresistible to your target audience if you can entertain…
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Easy Ways to Modify Your Content to Improve Your SEO

Easy Ways to Modify Your Content to Improve Your SEO

Blogging, SEO
Search engine optimization has become somewhat of a buzzword that ebbs and flows when Google changes their algorithm. A lot of people have heard the term SEO, yet don’t fully understand what it entails. Between the seemingly more frequent changes in search engine algorithms and the use of social media as a primary marketing vehicle, many business owners are confused as to why they should even bother with SEO. In short, SEO encompasses a range of different tasks. All of the tasks are dedicated towards getting your website into searches on platforms like Google. A lot has changed since SEO first became a priority for businesses. However, one thing remains: we need to stay abreast of the fundamentals! Easy Ways to Modify Your Content to Improve Your SEO At its…
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Thirteen Types of Blog Posts to Publish on Your Blog

Thirteen Types of Blog Posts to Publish on Your Blog

Blogging
Coming up with content for your blog can sometimes seem difficult, especially if you're not aware of all the different types of blog posts you can create. Once you realize that almost any type of content can become blog posts, it's easier to create a lot of different content. Thirteen Types of Blog Posts to Publish on Your Blog Not only will these types of blog posts keep your blog interesting, they'll help dissuade that pesky "bloggers block" from settling in. When you vary the types of blog posts you publish, you'll never run out of content! 1. "How To" Posts Teaching your readers things is a great type of post to create. You can do how to posts about any number of topics within your niche. If you're not…
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7 Content Marketing Tips For Small Brands In 2020

7 Content Marketing Tips For Small Brands In 2020

Marketing Strategy
Content marketing is a digital marketing strategy that focuses on quality content creation to drive website traffic, increase exposure, build brand awareness and generate sales and revenues. In addition, content marketing helps establish trust, loyalty and credibility for a brand. In spite of having numerous benefits, most brands seem to ignore content marketing. They focus more on other aspects of digital marketing like SEO and social media marketing. In fact, most brands and digital marketing agencies make this elementary mistake. They forget the fact that Google and other search engines prioritize quality content and credible information above other strategies. The intent of the internet is to provide users with the best possible form of content by publishers. This does not mean that other aspects of digital marketing are less important. However,…
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