Easy Ways to Modify Your Content to Improve Your SEO

Easy Ways to Modify Your Content to Improve Your SEO

Blogging
Search engine optimization has become somewhat of a buzzword that ebbs and flows when Google changes their algorithm. A lot of people have heard the term SEO, yet don’t fully understand what it entails. Between the seemingly more frequent changes in search engine algorithms and the use of social media as a primary marketing vehicle, many business owners are confused as to why they should even bother with SEO. In short, SEO encompasses a range of different tasks. All of the tasks are dedicated towards getting your website into searches on platforms like Google. A lot has changed since SEO first became a priority for businesses. However, one thing remains: we need to stay abreast of the fundamentals! Easy Ways to Modify Your Content to Improve Your SEO At its…
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Thirteen Types of Blog Posts to Publish on Your Blog

Thirteen Types of Blog Posts to Publish on Your Blog

Blogging
Coming up with content for your blog can sometimes seem difficult, especially if you're not aware of all the different types of blog posts you can create. Once you realize that almost any type of content can become blog posts, it's easier to create a lot of different content. Thirteen Types of Blog Posts to Publish on Your Blog Not only will these types of blog posts keep your blog interesting, they'll help dissuade that pesky "bloggers block" from settling in. When you vary the types of blog posts you publish, you'll never run out of content! 1. "How To" Posts Teaching your readers things is a great type of post to create. You can do how to posts about any number of topics within your niche. If you're not…
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7 Content Marketing Tips For Small Brands In 2020

7 Content Marketing Tips For Small Brands In 2020

Marketing Strategy
Content marketing is a digital marketing strategy that focuses on quality content creation to drive website traffic, increase exposure, build brand awareness and generate sales and revenues. In addition, content marketing helps establish trust, loyalty and credibility for a brand. In spite of having numerous benefits, most brands seem to ignore content marketing. They focus more on other aspects of digital marketing like SEO and social media marketing. In fact, most brands and digital marketing agencies make this elementary mistake. They forget the fact that Google and other search engines prioritize quality content and credible information above other strategies. The intent of the internet is to provide users with the best possible form of content by publishers. This does not mean that other aspects of digital marketing are less important. However,…
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Post This Kind of Social Media Content To Get Eyeballs and Engagement

Post This Kind of Social Media Content To Get Eyeballs and Engagement

Social Media
Whether you’re a budding entrepreneur or a just a simple kid looking to start up a little project, you’re going to need to have a bunch of factors working in your favor.. This includes your social media content. It doesn’t matter how much pedigree you have in this game; taking care of the fundamentals will land you in a very good spot. The practical side in terms of working on your product or service is obviously important, but you also need to market yourself if you want to hook people in and keep them on board. When you’re trying to get attention and eyes on your business or project, you’re constantly thinking of different ways to get people interested in what you have to offer. If you open your mind…
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Are Your Marketing Tactics Too Blatant?

Are Your Marketing Tactics Too Blatant?

Marketing Strategy
Technology has molded and shaped the way we shop online, and marketing techniques need to keep up with and adapt to what it is that shoppers want and expect. It’s naive to assume that just because you have a platform and potential buyers that you’re going to make sales. This is especially true when today’s shoppers are more skeptical of obvious marketing techniques than ever before. As a customer, you know that huge flashing banners telling you to buy are downright annoying. Companies spamming their product links with aggressive sales techniques do nothing but put you off the idea of purchasing from a company. So bear this in mind when you’re putting together your own marketing strategy. Are Your Marketing Tactics Too Blatant? Before we tackle a few ways that…
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Seven Branding Tricks To Make Your Business Stand Out

Seven Branding Tricks To Make Your Business Stand Out

Branding
To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be when your brand grows up. Getting your branding right helps to introduce your company to potential new customers, telling them clearly who you are, and the services you offer. When considering the elements of your brand, it is also important to think about Awareness - how you are going to raise awareness of your company Interest - how you are going to introduce an increasing number of potential customers to your products and services, Conversions - how you are going to turn potential customers into paying customers, and Evangelists - how…
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Top 7 Ways of Using Video For Business

Top 7 Ways of Using Video For Business

Video Marketing
If a picture is worth a thousand words, then imagine how much a video can convey!  In fact, video content has become one of the hottest trends in business marketing strategies over the last few years.  According to the latest Hubspot video marketing research, 81% of businesses use video as a marketing tool — up from 63% over the last year. Video is being utilized by marketers to build trust, boost sales and conversations, encourage shares, and engage even the laziest of buyers!  It has been shown to provide great returns on the investment when used properly, can be very appealing to mobile users, and is well loved by Google search engine algorithms too. Top 7 Ways Of Using Video For Business With so many advantages to using video content…
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How Google My Business Boosts Business and Profits

How Google My Business Boosts Business and Profits

Local Marketing
The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. Anything we want to know, we Google it. This is why Google My Business (GMB), which combines the two, can boost your business and your profits. The reality is, when people begin to search for a product or service near them, they're generally motivated and ready to make a purchase. According to a Hubspot report , 46% of all Google searches are local. That’s why five out of every ten, or one out of two persons who conduct a local search visit a store that very day. Think of jewelry repair, antiques, clothing stores, spas, restaurants, pizza, flowers, plumbers, roofers, theme parks etc. You can see why it's important the information you post…
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