Marketing Sparkler Ι

06Mar 2025 by Miss Kemya No Comments

Before You Finalize Your Keyword List Check These Variables First

SEO (Search Engine Optimization) is a critical component of helping businesses get found online. And one of the most common focuses when beginning this process is by focusing on a selection of relevant keywords to target. However, before beginning finalizing your keyword list and prioritizing your SEO efforts, there are some other important variables you should consider. Before You Finalize Your Keyword List Check These Variables First [caption id="attachment_25620" align="aligncenter" width="1385"] Photo: Dreamstime.com[/caption] Search Volume and Keyword Difficulty While it can be relatively easy to come up with a variety of keywords that seem relevant to your business niche or the content you create, it’s important to first consider the relative search volume and keyword difficulty you’re working with. Most people want to make sure that the keywords they target…

08Aug 2023 by Miss Kemya No Comments

Beyond Aesthetics: How to Design a User-Centric Web Page for Optimal Engagement

Website Design & SEO

If there’s any web design trend that will never go out of style, it’s user-friendliness. Being able to navigate a website easily and quickly is always a win-win for both customers and business owners. The customers can get what they want without getting lost in the maze, the business owners can earn from fast conversions and engagements. So while it's important to spend a big chunk of your budget on aesthetics, content, and customer service, you must never lose sight of your site’s user-friendliness. After all, all of your investments in looks won’t convert to cash once the customer leaves in seconds. To get started in designing a user-friendly website, we must first understand what it is and its place in your business goals. Beyond Aesthetics: How to Design a…

17Nov 2022 by Miss Kemya

Is Your Website Not Making Sales? Here’s What You Can Do About That

Website Design & SEO

If you feel frustrated because your site is not making sales, then you are not alone. So many people are in the same situation as you are, but there are things that you can do to try and turn things around. You just have to make sure that you start with the source of the issue, so you can eliminate problems as you go. If Your Website Is Not Making Sales, Here’s What You Can Do About That Refresh Your Visuals Studies have shown that if your website has poor-quality visuals, this can translate to fewer sales. If possible, you have to ensure that you are using solid photos and that any video footage you have is HD. This will increase how trustworthy your site is, and it will also…

22Oct 2022 by Miss Kemya

4 Things Your Website Home Page Is Missing

Website Design & SEO

As a representation of your business, you can’t afford to leave it to chance that customers stick around. Your site should have everything it needs to draw people in, sell them a product, and inspire trust in your small business. To do that, though, you need to have a well-designed homepage. It’s the first thing people are going to be seeing when they come across your website, and you need to use that as a tool to generate sales. Whether it’s sales now or leads for later, you can use your homepage for both marketing and customer service. 4 Things Your Website Homepage Is Missing Contact information One of the more important pieces of information that you cannot afford to leave out is contact information. It needs to be in…

09Oct 2022 by Miss Kemya

What are the benefits of using an SEO company?

Website Design & SEO

If you are looking to improve your business and drive more sales, then you may be researching different SEO companies to help. Using an agency to support your SEO strategy is a smart move and one that most companies turn to once they have the income to support paying for an SEO company. In a lot of instances, having an agency to support you is a more efficient approach than hiring your own in-house team to do it for you. If it doesn’t work out, you can easily replace the agency with another. For an SEO company, search engine optimization is what they do! This means that they are up-to-date with all the best industry practices and the best ways to implement changes. In most cases, it will save you…

04Oct 2022 by Miss Kemya

SEO and Marketing Ideas Guaranteed to Boost Traffic

Website Design & SEO

Search engine optimization (SEO) is essential for an online business and is all about finding ways to boost traffic. Here are some alternative uses of SEO you might not have thought of yet. SEO and Marketing Ideas Guaranteed to Boost Traffic Appreciate Your Niche and Stage of the Journey Before designing or developing a strategy, you must know that there isn't a one-size-fits-all solution. The best SEO campaign is one that works for you, which is why you must focus on your business, audience, and objectives. For example, an SaaS SEO strategy may look different from a restaurant’s campaigns. Likewise, the focal points may evolve in alignment with your company’s overall growth. So, setting your goals and understanding the best KPIs for tracking success will provide a far stronger platform…

16Jul 2022 by Miss Kemya

Why Mobile-Friendly Websites Are No Longer Optional

Website Design & SEO

Mobile is clearly the new normal, and there’s no going back. Everyone has a mobile device, and they’re using it to browse the web more than ever before. In fact, Google reported that mobile searches surpassed desktop searches back in 2016, and the rate shows no signs of slowing down. If you own a business, you know how important it is to create a robust online presence. It’s where potential customers will find you and learn about your business, products, and services. With so many people searching the web via their mobile devices these days, you need to make sure your business appears prominently and correctly when users search for your company online. Having a mobile-friendly website for your business improves user experience, ranking on Google search results pages (i.e.…

07Jun 2022 by Miss Kemya

Where To Find The Best Content For Your Website

Website Design & SEO

If you are having trouble coming up with content for your website, you might be thinking too literally about content always being freshly written content and text. The truth is, you can come up with a lot more content than just blog posts or articles that you wrote yourself. Here are several suggestions that you can try. I'm sure you can use at least a couple of these right away! Where To Find The Best Content For Your Website 1. Testimonials from Satisfied Customers Make it a habit to get feedback from your customers. You can sprinkles testimonials throughout your website, giving your audience a third party perspective on your products and services. Send a short questionnaire to get the answers you need to copy and paste to a testimonials…

Category: Website Design & SEO