As a representation of your business, you can’t afford to leave it to chance that customers stick around. Your site should have everything it needs to draw people in, sell them a product, and inspire trust in your small business. To do that, though, you need to have a well-designed homepage. It’s the first thing people are going to be seeing when they come across your website, and you need to use that as a tool to generate sales.
Whether it’s sales now or leads for later, you can use your homepage for both marketing and customer service.
4 Things Your Website Homepage Is Missing
Contact information
One of the more important pieces of information that you cannot afford to leave out is contact information. It needs to be in plain sight, for prospective customers to see whenever they think of getting in touch. If your website is lacking contact information, you stand to lose a lot of sales.
Having multiple avenues where your audience can get in touch with you is also beneficial. Including a phone number and an email should be the minimum – having more is great, but not always necessary. Of course, you need someone to be ready on the other end.
Live chatbot
As mentioned before, it’s important that your customers have someone they can get in touch with whenever they need something. Of course, having someone waiting on the phone at all times can be quite a big ask – which is why it’s a good idea to seek other options. Being a small business owner, you can’t have someone ready to take calls every moment of the day – which is why you should consider the best live chat software for small business. Your customers can find out what they want, whenever they ask it.
Exciting new content
Trends change, as does what your customers would want to see whenever they access a website. If you’ve still got your Christmas designs and content displayed on your page months after it passed – your customers are going to worry that your business is a little behind on getting stuff done. It doesn’t do a great job of inspiring trust, so it’s worth making sure your business is often kept up-to-date to reflect the latest trends.
Posting content like blogs and videos to your homepage can also be a great way to appeal to customers. Making sure there’s fresh new content every now and then can be very beneficial for both customers and your search engine rankings.
Modern design
If your site’s been up for years but you haven’t had much use out of it yet – there’s a chance it’s getting outdated. Design trends are always changing, and your website being behind the times can be a bad sign for customers. Not only is it better to keep the visual appeal up, but maintaining design consistency with other websites makes your site easier to understand and navigate – making it more accessible, overall. Having your website redesigned can be expensive, but it’s worth it if you aim to gain heavy traffic.
Ciao,
Miss Kemya
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