If you are having trouble coming up with content for your website, you might be thinking too literally about content always being freshly written content and text. The truth is, you can come up with a lot more content than just blog posts or articles that you wrote yourself. Here are several suggestions that you can try. I’m sure you can use at least a couple of these right away!
Where To Find The Best Content For Your Website
1. Testimonials from Satisfied Customers
Make it a habit to get feedback from your customers. You can sprinkles testimonials throughout your website, giving your audience a third party perspective on your products and services. Send a short questionnaire to get the answers you need to copy and paste to a testimonials page, or use a testimonial plugin for WordPress to help you create a more automatic testimonial that your customers can post with a link you provide to them.
2. Interview Movers and Shakers in Your Industry
A really simple way to create content is to interview people who are making an impact in your industry. You can turn the interview into a podcast, transcribe it into a blog post, and even make it into a short Kindle book. Influential people are always looking to be interviewed, and they’re usually happy to share sites where they have been featured.
3. Contributed Expert Guest Blog Posts
Ask other experts who can give information to your audience to contribute guest blog posts. If you’re a regular over here, you’ll notice that I publish blogs from guest experts often. This is a great way to keep your website full of content, and it gives you a varied perspective on your site.
4. Interview Complementary Experts
To get even more content for your website, you can go outside of your particular niche slightly by interviewing complementary experts who market to your audience but are not competition to you. And this tips can easily transform into multimedia content! For example, you can
- record it as a video, upload it to your Youtube channel and embed in into your blog post,
- record as an audio (or strip the audio from the video) to create a podcast from it, or
- simply transcribe it and publish it as a text blog.
5. Combine Blog Posts to Create a Report
If you have blog posts that are written around a central theme, why not package them up and create a report that you can offer as a downloadable PDF? You can either do a straight copy/paste and add a cover, or you can compile the blogs and expand upon them to make the report even meatier! There are plugins and software that can help you design a great report, to make it a dynamic and impactful piece of content.
6. Repurpose Ebook and Report Chapters
Just as you can use blog posts to make a eBook or report, you can also do the opposite. Rewrite and reorganize some of the chapters of your books or reports into single blog posts.
7. Create a Video Using Blog Posts as the Script
Video is a very important content format to use today. You can embed videos (like I did here) right on your blog, upload them to your YouTube channel, include them inside a membership site, and more. You already have the written content, you’re simply repurposing into a different format!
8. Use the Snipping Tool to Create Screen Shots
If you have any “how to” posts, add some screen shots to them using the snipping tool you have on your computer, or software like Snagit or Loom to take a screen shot to demonstrate how to do anything in a way that your audience can understand better.
9. Hire a Ghostwriter
Find a ghostwriter to supply regular, researched, and updated content. Ghostwriters often have college degrees and are well trained in researching subject matter. They research and write the content based on your specifications in the voice you prefer, then they sell you all rights to it. You can put your name on it, and establish yourself as a sought-after expert.
10. Republish Social Media Posts
Oftentimes I see people write really good and meaty social media posts. But they let that content die, and they don’t repurpose it. Whether you went live on a platform and offered useful tips, created a carousel post, or wrote a great story, think repurpose! You can publish that great social media post as content on your website. The content published on your website can live on forever. The life span of a social media post is relatively much shorter – in some cases the lifespan it’s only 15 minutes. For real!
These are the best sources of content for your website that will get results if used on a regular and ongoing basis.