Mobile is clearly the new normal, and there’s no going back. Everyone has a mobile device, and they’re using it to browse the web more than ever before. In fact, Google reported that mobile searches surpassed desktop searches back in 2016, and the rate shows no signs of slowing down.
If you own a business, you know how important it is to create a robust online presence. It’s where potential customers will find you and learn about your business, products, and services. With so many people searching the web via their mobile devices these days, you need to make sure your business appears prominently and correctly when users search for your company online.
Having a mobile-friendly website for your business improves user experience, ranking on Google search results pages (i.e. SEO), and drives more traffic to your site from users who are browsing on their phones or tablets.
Why Mobile-Friendly Websites Are No Longer Optional
What is a mobile-friendly website?
Let’s start with the basics. A mobile-friendly website is exactly what it sounds like. It is designed to be easily viewed and used on smartphones and tablets. These websites are typically responsive, meaning the design responds to the viewing device and optimizes itself for the best user experience.
Responsive websites are designed with a smaller screen in mind, and typically feature a larger font size and simplified design to accommodate smaller viewports and touch gestures.
In order to have a mobile-friendly website, you no longer need to create two different websites; one for desktop and one for mobile. Instead, you can have a single website that automatically detects your user’s device and displays a mobile-friendly version of your site. This is what the term “responsive website” means.
Not only do mobile-friendly websites provide customers with an improved user experience, but they also help boost your search engine optimization (SEO) and drive more traffic to your site.
There are additional benefits for your business as well.
5 Reasons to Have a Responsive Web Design
1. It’s Cost Effective
Creating a second website from scratch designed specifically for mobile devices can be an expensive and time-consuming effort. However, with a responsive design, you only have to create one website and one set of content, which will be automatically displayed correctly on all devices.
2. Builds Trust
If a customer visits your website and they can’t find what they are looking for, or they encounter an error message, they may leave quickly and never return. When visiting your website using a smaller screen, a customer needs to be able to efficiently navigate the products and pages. A responsive website shows your customers that you care about their experience on your website. You have taken the time to craft an experience for a smaller screen.
3. Increases Website Engagement
When your website is easy to use, visitors are more likely to stay on it. This means a lower bounce rate for you, and a better opportunity to serve their needs. They stay engaged, scroll through your content, and click on links to find out more about your company, products and services. This extended stay, by default, helps turn lingering visitors into leads and turn those leads into customers.
4. Boosts SEO
Google’s algorithm rewards websites that provide a great user experience, so having a responsive design can help boost your SEO. When Google sees that your website is easy to use on any device, it will rank it higher in search results. In addition, responsive design typically means your load time will be faster, further signaling to the search engines to rank your site higher.
5. Attracts More Customers
A responsive design can help you reach a broader audience. You can attract more mobile users to your site, which can lead to more sales. When users are clicking through to your website from social media profiles, they’ll typically be on a mobile device. Meet this traffic with a better user experience, and you will attract more customers.
Why You Don’t Want To Maintain Two Websites
Gone are the days of having to design and maintain two completely separate websites. If you’re still stuck in this way of thinking, allow me to upgrade your thought process.
If you decide to create two separate websites, (one for desktop and one for mobile) you’ll need to create two different sets of content. This means creating two separate articles, two separate sets of images, etc. As you can likely guess, this is a waste of time and resources. Creating a single responsive website allows you to use the same content on both devices.
And of course, it’s cheaper! You will only have to hire one designer/developer, which saves you time (which, as we all know, is money). In addition, the cost of maintaining a single website is obviously lower than trying to maintain two sites.
Your website is the online front door to your business. Monitoring your website is essential to ensure the functionality of your site or else you risk losing business, reputability, and accountability.
A mobile-friendly website for your business is no longer optional, it is a necessity in today’s digital world. By having a mobile-friendly website, you can increase your website engagement and boost your traffic. This will help you attract more customers and turn them into clients. You can save time, money, and effort by creating a single responsive design website.
A mobile-friendly website is essential; it shows customers that you are committed to providing them with a positive and easy experience. A responsive design is one of the best ways to reach a broader audience and build trust among potential customers.