Does Your Site Have A High Bounce Rate? Find Out Why Here

Do you feel as though your site bounce rate is higher than it should be? Maybe you feel as though you just aren’t making enough sales and you can’t help but feel like your site is to blame. Either way, there are things that you can do to try and uncover the reason behind this issue. If you want to find out more, then take a look here.

Does Your Site Have A High Bounce Rate? Find Out Why Here

Does Your Site Have A High Bounce Rate Find Out Why Here

Before we get to the factors that may influence a high bounce rate, let’s first define the term “bounce rate.”

What is Bounce Rate?

Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.

The reason bounce rate matters is that is an indicator of a site visitor’s activity on your site. Someone that visits your site and soon after bounces is not a conversion. So when you stop a visitor from bouncing, you can increase that visitor’s dwell time, which in turn should increase your conversion rate.

A high bounce rate lets you know that something on your site is not right. It could be the content, user experience, etc. The key is to figure out what’s wrong!

Now that we have an understanding of the terminology, let’s go over three key factors that may directly impact a high bounce rate, and what you can do about it.

Your Page is Slow to Load

Google has renewed their focus when it comes to site speed. This is especially the case when you look at things such as Core Web Vitals. If your site is slow to load, then this can easily be a huge issue for your bounce rate.

Site speed is part of the ranking algorithm for Google. If you want to make sure that you are getting a lot of customers, then you have to make sure that you invest in things such as your speed. It may be that you try to minimize the size of the images on your company site. It could also mean making sure that you are not overloading your pages with widgets. If you can do this, then you will find that your site ends up speeding up in no time. You can also invest in white label digital marketing, if you want to drive more traffic to your site and ultimately get more sales, even with a high bounce rate.

Self-Sufficient Content

Sometimes you may find that your content is good enough and that people can get what they want, and then leave. Having a bounce rate that is high isn’t necessarily a bad thing if your customers are getting this kind of experience when they visit your site.

It may be that you have cracked the code and created content that is wholly consumed in just a couple of minutes. On the flip side, it may be that you are just not providing people with the content they need at all. Either way, if this is the case, then you need to do some A/B testing. This will help you to find out if there is anything that you can do to try and narrow down an issue related to content.

Disproportional Contribution

You may have a couple of pages on your site that are actually contributing to the bounce rate of your site, disproportionately. Google is very savvy at recognizing the differences with things such as this, and if you have a single CTA landing page, then you may be able to satisfy the intent of your users. This will cause them to bounce after they have taken the action.

If you have a longer-form page that has a lower bounce rate, then this is also fine. However, if you have longer forms and shorter forms with the same bounce rate, this may be a clue that your page is too long and that people are losing interest. This is the last thing that you want, so make sure that you do what you can to try and avoid this. One fix might be to shorten your pages. Yet another might be to put in the work to analyze your bounce rates overall.

Ciao,
Miss Kemya

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About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.

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