Search engine optimization (SEO) is essential for an online business and is all about finding ways to boost traffic. Here are some alternative uses of SEO you might not have thought of yet.
SEO and Marketing Ideas Guaranteed to Boost Traffic
Appreciate Your Niche and Stage of the Journey
Before designing or developing a strategy, you must know that there isn’t a one-size-fits-all solution. The best SEO campaign is one that works for you, which is why you must focus on your business, audience, and objectives. For example, an SaaS SEO strategy may look different from a restaurant’s campaigns. Likewise, the focal points may evolve in alignment with your company’s overall growth. So, setting your goals and understanding the best KPIs for tracking success will provide a far stronger platform to build upon.
Unskippable Marketing Videos
Online marketing aims to drive traffic to your site, using sales funnels to make someone buy something. Video plays a massive role in modern digital marketing. (Linx Digital has many articles on this.) And this includes using unskippable ads as a part of your promotional materials. Users who cannot skip ads are forced to watch your entire video. This keeps interest flowing towards the end, because they have invested their time watching your entire sales pitch.
Link Content Across Platforms
As a beginner blogger, you may not have realized the power of linking content across platforms. For example, you are wasting an opportunity by not telling people on Facebook about the fantastic new blog post you just spent two days writing. Conversely, you aren’t making the most of a modern blog’s capabilities if you don’t embed related videos on your latest article from your YouTube channel. By doing this, you can increase the traffic flow between both sources.
Boost Traffic with SEO Services
Managing and creating content for a website or blog can be a full-time job. But you don’t have to go it alone. One option is to hire SEO writers to create relevant content for you. Their services may includes things such as:
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- Placing relevant articles to help your and their client’s link-building strategy.
- Accessing alternative content you wouldn’t usually use, such as infographics.
- Helping to repurpose content and update existing articles.
Reputable SEO services provide outreach content to keep your SEO score up, and potentially increase traffic. Additionally, you can have them write specific content for you to lighten the load.
The Low Hanging Fruit Technique
There are many techniques when using SEO on a blog or site. One of the most vital is keyword research. And this, too, has its own strategies for finding relevant words and phrases to help your Google results page ranking. Of course, you want a high search volume query. However, these almost always have a lot of competition, which can make it impossible to rank for. The low-hanging fruit technique helps by targeting low-competition keywords with high relevancy.
Search Engine Marketing
Search engine marketing (SEM) is similar to SEO. However, it gets results much more quickly. This is because you already tell Google about your services when you create an ad. Instead of waiting for Google’s algorithm to constantly compare the quality of your blog or site to those of other sites, the engine already knows your business details. So, SEM is a great way to make the most of search intent. Still, it is different from SEO because it promotes your business first.
Summary
There are many sites out there with creative SEO ideas to boost traffic. Some you can try out right now include unskippable ad videos, outreach SEO services, and search engine marketing.
Ciao,
Miss Kemya
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