If you are publishing quality blog content, you are probably spending at least a couple of hours on creating the content itself. Instead of simply hitting publish on a blog post, pushing that post out to your social media networks, and moving on to the next, revisit that content. Don’t let those hours of hard work go to waste on a few tweets.
Today’s online user wants more than words. She wants audio, video, text, and images too! Give her what she wants by way of a multimedia experience from your brand, starting with your blog content. You can repurpose blog content in many ways, from creating audios, to infographics, and more. The handy infographic below from Pat Flynn at Smart Passive Income provides plenty of ways you can repurpose your blog content like a machine.
How to Repurpose Blog Content
You do not have to repurpose every single piece of content you have published. For example, I have published over 300 blog posts on this site. It would be a waste of time for me to go back and repurpose every single article. Instead, I look at a different criteria to narrow down the content I choose to repurpose.
Here are two methods you can use to pick your content:
- Review your blog analytics to find your most popular content over the past 6-12 months and create a repurpose plan for the top 10 posts.
- Look at content that didn’t do so well that you want to promote, and repurpose it. With a few tweaks and a different format, that content may do better.
Generally speaking, for each piece of content you produce moving forward, you can decide if you want to repurpose it in advance. In this way, you develop a more multimedia approach to your content marketing efforts, which will lead to getting more eyeballs on your content.
Now that you have several ideas for how to repurpose your blog content, it’s time to define the blog posts you want to start with. I would love to know how you plan to repurpose your content.
For example, will you create a batch of 10 SlideShare presentations, or will you mix it up and create a couple of infographics, a couple audios, and an ebook? Let me know in the comments!