04Jul 2016 by Miss Kemya
Your Business Shouldn’t Depend on Facebook Alone

Your Business Shouldn’t Depend on Facebook Alone

Social Media
Facebook has over 1 billion users. Do you want to market your business to even the tiniest percentage of the one billion people on Facebook? Of course you do. But don’t be so quick to put all your marketing eggs into one basket. Facebook is not enough in the world of online marketing to build an empire. Many small business owners have invested the majority of their social media effort into Facebook. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. I can't believe it! At first glance it seems so much easier than the alternative. However, this is a huge mistake. Why Facebook Isn't Enough Your Online Presence Needs Many Entry Points To attract your audience today you need several places…
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05May 2016 by Miss Kemya

How to Analyze Your Competition’s Social Media Efforts

Social Media
Is your business competitive? Your products and services, prices, sales, marketing, customer appreciation and special programs… are they competitive? Do you understand what the competition is doing enough to answer these questions? First things first, do you know who your competitors are? Can you list at least 5 local competitors? Real competitors, not big name brands that you can’t very well compete with. I’m referring to local or regional competitors similar in size, scope and the audience you serve. How to Analyze Your Competition’s Social Media Efforts One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make…
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07Apr 2016 by Miss Kemya
Things to Consider When Creating Your Social Media Content

Things to Consider When Creating Your Social Media Content

Social Media
A lot of people don't think of social media sharing as content. But it is content. You may be sharing content you wrote for your blog, or an article, or a guest post on someone else's blog, but you still have to create content just for your social media networks to make the social media really work well for you. When creating social media content there are some specific things to consider in the process. Things to Consider When Creating Your Social Media Content What Is the Purpose of the Content? When you create content for any reason, it's important to understand what you hope to accomplish with the content. Do you want to inspire your audience to take some action? Do you want to trigger an emotional response? Are…
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01Apr 2016 by Miss Kemya
How to Bait and Fish in the Social Media Pond

How to Bait and Fish in the Social Media Pond

Social Media, Strategy
Social media is a must-have aspect of every business. If you haven’t started using it yet, I'm not sure what you may be waiting for, but consider your invitation to jump on board. Even if you’ve been dabbling with social media marketing for a while, take some time to think about how you can improve your strategy, generate more leads, and ultimately make more money. A Fisherman’s Guide to Social Media To do this, it helps to think like a fisherman (or woman). I thought this was a fun analogy to use with this batch of social media tips. Here are some things to keep in mind when trying to reel in your audience.   1. Fishing in an empty pond will leave you hungry at the end of the…
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15Feb 2016 by Miss Kemya

Succeeding In Business With Instagram Strategies [Infographic]

Social Media
No matter if you are doing Instagram marketing for small or large organizations, there are wealth of opportunities for sending messages to your audiences and creating leads through Instagram. So, it is not surprising to know that Instagram is one of the credible tools for increasing your business reputation and creating brand awareness. Many people are on Instagram and among them several of them connect their Instagram account to other social media platforms, thereby successfully spreading their brand name. But when it comes to posting images on Instagram, you are limited to relatively tiny square pictures. Now contained with each square, you have to come up with content which are memorable, catchy and relevant to your business as well as brand. Applying Instagram Content Strategies for Business Instagram strategies are…
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03Feb 2016 by Miss Kemya

How to Schedule Your Social Media Content Curation [Infographic]

Social Media
How do you decide which content to share on social media? Do you simply share your own blog posts, videos and memes? Are you hanging out online, in the hopes of finding something interesting to share with your audience? Do you post too much or too little on social media because you’re stumped as to what you should be posting to get people’s attention? Maybe a better question is simply “Do you use schedule social media content curation to actively engage your audience, build connections with influencers in your industry, and position yourself as an authority?” Say what now?! What in the world is a social media content curation plan, and where do they sell ‘em? It’s not as complex as it sounds. Let’s back up a moment. How to…
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27Oct 2015 by Miss Kemya
How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Blogging, Social Media
Social media and content marketing are two terms that most entrepreneurs cannot get through the day without either reading, hearing or saying. These terms have become an integral part of any digital marketing efforts. We have learned how to use social media platforms, and we have learned how to use our content to promote our products and offers. However, the part that stumps many people is how to strategically integrate our social media and content marketing into a seamless dance that generates leads for your business. First things first, let's define what we're working with here. What is Social Media Marketing? Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors…
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22Sep 2015 by Miss Kemya
How Authors Can Use Pinterest for Marketing [Interview]

How Authors Can Use Pinterest for Marketing [Interview]

Authors, Social Media
Pinterest is a visual social media platform, and it is all visual. This means, if you want to market using Pinterest, you need some hot graphics to make you look good! For example, consider if you were redecorating your house 20 years ago. You might have clipped magazine ads and articles with interior design pieces and inspirational color swatches you liked, then pinned these clippings to a cork board. Fast forward to the present, and we're using Pinterest as our virtual cork board. There are many ways to use Pinterest for business. People who are in the DIY, arts and crafts, fashion and foodie niches have a relatively easy time using Pinterest. After all, those niches are all visual based, and they are overflowing with images to pin on Pinterest. The Challenges…
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