Marketing Sparkler Ι

06Jul 2017 by Miss Kemya

Social Media: The Pros and Cons of Popular Platforms

Social Media

There are so many social media platforms out here that it can hard to keep up. If you're using social media as a marketing tool for business, the pros and cons of each platform matter. I found this ah-mazing infographic that pinpoints the social media pros and cons of major platforms. And it is extremely accurate, in my humble opinion. Take a look and tell me what you think! Social Media Pros and Cons Given all these pros and cons, what's an entrepreneur to do? As you can see, each platform has its own rules, purpose and culture. So many businesses try to cover all the social media sites. They set up profiles on each site, and post here and there. But the inconsistent posting really makes the effort a wasted…

24Jun 2017 by Miss Kemya

How Do You Attract the Right Facebook Fans? [Infographic]

Social Media

Hard work always pays off. It’s the same with growing your Facebook page. If you’re on the verge of giving up and choosing the option of buying Facebook likes, hear me out first. Puh-leaze don't do that! Fake fans WILL NOT buy your products and services. So what good are they?! As Norman Vincent Peale said, “It’s always too early to quit.” And it's true. Are you sure you tried all techniques and strategies on how to organically grow the fan base of your Facebook page? How about this infographic guide made by social media marketing expert Mike Gingerich and Visme? In case it's your first time to see this guide, all you have to do is answer these 7 questions. By answering these, you’ll find out how you can improve…

13Jun 2017 by Miss Kemya

How to Use Social Media to Generate Leads

Social Media

Lead generation - that's the name of the game in marketing isn't it? There are various methods to market a business, whether offline or online. Rather than bore you with those "other" methods, let's get right to it. Everybody wants to market their business and generate leads using social media. The HOW is the doozy! Of course you can use social media to generate leads. At your fingertips you have access to thousands of people - it's a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business? [Tweet "Everybody wants to generate leads using social media. The HOW is the doozy!"] How to Use Social Media to Generate Leads Before you can generate leads…

15Mar 2017 by Miss Kemya

5 Ways to Improve Social Media Engagement

Social Media

What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content to post on social media, are you writing for search engines, or trying to increase social media engagement? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places,…

09Feb 2017 by Miss Kemya

How to Get Your Current Network To Share Your Content Everyday

Social Media

When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Not time to read the full blog post? Listen on the podcast here: How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on…

13Oct 2016 by Miss Kemya

How to Use Social Media to Drive Traffic to Your Free Offer

Social Media

There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website. It’s something quick…

14Sep 2016 by Miss Kemya

Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter

Social Media

So many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. There are tons of people who are tweeting regularly, still generating leads, connecting with key influencers, discovering opportunities, promoting their blogs, and building profitable businesses, all from their Twitter efforts. Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter Clearly, relevancy isn't the issue. The truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. Yeah, I said it. There are some user-errors that have contributed to the Twitter-is-not-worth-it myth. Not to worry, we’re going to cover the reasons why Twitter still rocks as an entrepreneur’s dream platform, and how you can tweak your Twitter strategy today to get the…

25Jul 2016 by Miss Kemya

She Wrote A Book Podcast With Lena Anani [Interview]

Authors, Social Media

The She Wrote A Book podcast is a fun, fast-paced podcast hosted by Lena Anani. She Wrote A Book spotlights amazing women from all over the world who also happen to be published female authors. Lena Anani created this show to educate, entertain, and inspire you to be the voice you want to hear in the world. She Wrote A Book Podcast with Lena & Kemya I was a guest on Lena's show and we had a great time talking about social media and publishing. Since this a podcast about women who are authors, we talked about my first Kindle book “I’m On Social Media, Now What Do I Say?” Tune in to hear this 15 minute interview as we discuss: How to avoid the social media black hole, increase your productivity, and save at least 1…

Category: Social Media