There are many ways we get traffic to our sites. There’s organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we’re usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer.
No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site’s landing page(s) so people can sign up.
How can we drive this traffic? Social media.
Keep reading for a couple of simple techniques to use social media to drive traffic to your website. It’s something quick and easy anyone can do.
How to Use Social Media to Drive Traffic to Your Free Offer
Start by making a list of all social media sites you’re currently active on. Compare it to your list of sites that you know your target audience hangs out on. Are you missing any of them? If so, go sign up and start posting and interacting there as well.
There are two parts to using social media that we need to discuss: profiles and posts. Let’s take a look at each of these separately.
Social Media Profiles
Log into each of your social media profiles. If possible, add a little call to action to join your list in your bio or personal information, along with a clickable link to your opt-in page.
The idea is that as you post and interact on each social media site, people will get curious about who you are and what you are about. They will check out your profile, click through to your opt-in page and hopefully sign up for your list.
Social Media Posts
Next it’s time to start posting content, start conversations, and get in the habit of regularly mentioning your opt-in page. How you do this will depend on the social media platform you’re using. Some will allow you to post links directly to your opt-in page.
For example, using Twitter you could create a couple tweets that you send out once a day or once every few days with an image of your lead magnet and a quick note inviting people to sign up along with the link to your opt-in page.
Something similar would work on Facebook, but you can also casually mention your list in comments and other related post. For example if you’re sharing tips and recipes on how to eat healthy in your newsletter, share one of the tips or one of the recipes on Facebook and mention that it’s from the latest issue of your newsletter. Then finish with a link to where they can sign up.
IG and Pinterest
Instagram and Pinterest are a little trickier. Both are heavily image driven social media platforms. Start with a great image that captures what’s in it for your readers and subscribers, or creates curiosity. For Pinterest, add some text to the image and then a description with a link to your opt-in page. You can even have the pin link directly to the opt-in page.
With Instagram, you can’t include clickable links. Instead use a compelling picture and then encourage readers to click on the link in your profile – which will send them to the opt-in page.
Let’s say your list is about getting more traffic to your website and each week you share tips and strategies that help your subscribers get more traffic to their sites. You could post a screenshot of a spike in traffic you’ve gotten through one of your techniques. In the comments, tell them a little bit of what you did and then mention that you share the full case study and other strategies like this in your newsletter. Wrap it up by saying “Link in my profile”.
Of course, there’s Video
Of course the same tips can be used for video. For example, you can use a short url and flash it on the screen at the bottom of your videos. You can also include the link to your free offer in the comments section of the video. And by all means, don’t be subtle! Mention your freebie during the video!
You can make videos that include a sneak peek at your opt-in content, and invite people to download your freebie. Video combines the benefits of text and visuals, so take advantage of the multimedia opportunity to reach all types of learners.
Start today by taking care of the profile links and then come up with at least one post per social media site that will drive traffic to your new and improved opt-in page.