Marketing Sparkler Ι

16Feb 2012 by Miss Kemya

Don’t Piece Together Your Social Media Strategy With Duct Tape

Social Media

Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the "social media as marketing" bandwagon? If this sounds like you, let me ask you this: Do you have a social media strategy? It is vital to incorporate your social media activity into your overall marketing plan. I know, I know... social media gets all the marketing attention these days. However, it is important to remember (more…)

06Feb 2012 by Miss Kemya

How to Use Social Media Before During and After A Conference

Strategy

We’re all using social media when we have an event to promote, go out and network, etc. But just like you should develop a strategy to promote your event using social media, you should also have a strategy when you attend a conference or popular event, and social media should be a part of that strategy. Conference season will be in full bloom before we know it. When you learn how to use social media before, during and after a conference, you maximize your connections and get the most benefit from attending! (more…)

19Jan 2012 by Miss Kemya

Automated Tweets Can Stunt Your Growth

Social Media

Let me start by saying I know plenty of Twitter users who automate their tweets. I have no problem with this whatsoever. I do the same thing. However, some people schedule most, if not all, of their tweets. Here’s where the problem comes in. Automated Tweets Can Stunt Your Growth You Can’t Schedule All of Your Tweets Because... Your scheduled tweet may refer to something that is no longer being discussed. Time moves fast on Twitter. Our attention spans are fleeting. For example, I’ve seen people retweet an event that has already passed. That’s a clear giveaway that your tweet was scheduled. Your tweets should be engaging. Not simply a “click this” or a simple “RT”. You should be commenting on tweets, asking questions, responding to retweets, @replies and comments.…

16Jan 2012 by Miss Kemya

7 Mistakes Twitter Users Should Avoid

Social Media

So far, we’ve looked at several tips to build your Twitter strategy. First we used 10 Quick Twitter Tips to get you on the right track to building a Twitter profile and network. Next, we learned a few easy ways to build your Twitter following. So here’s my thought: Instead of providing more tips of what to do, how about I switch it up and give you a few suggestions of what NOT to do on Twitter? The don’ts of Twitter are just as important as the do’s of Twitter. 7 Mistakes Twitter Users Should Avoid Don’t include a link with every single tweet. You can say something thought-provoking, ask a question or make a statement without a link. It’s ok. Your followers won't click all those links anyway. Don’t…

10Jan 2012 by Miss Kemya

7 Ways to Build Your Twitter Following

Social Media

Are you trying to figure out how to build your following and find your Twitter voice? Have you been tweeting for a while but you’ve been inconsistent? Are you working with a stagnant network? Have I got a few tips for you! Post unique content daily, as in not a retweet. Find interesting content on your own and share it with your followers. Share, comment and reply to other people’s tweets. And have something to add, more than a “nice post”. Tell them what value you gained from their content. Recommend people to follow. Recommendations are not just reserved for #FF, you may do this anytime, there are no rules. A perfect example: “You should follow @MissKemya for her marketing brilliance, cool blog posts and small biz advice”. You can tweet that…

30Dec 2011 by Miss Kemya

A Few Simple Ways to Leverage LinkedIn

Networking, Social Media

Are you using LinkedIn to build your personal brand and expand your professional network? If not, you should be! Assuming you already have your basic profile complete, don't you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round out your LinkedIn activity and make your profile more robust. (more…)

13Dec 2011 by Miss Kemya

How to Choose Which Social Media Platforms To Join

Social Media

Which social media sites should you use? Now you know I'm not going to say all of them! But I am curious, which sites are you using? More importantly, are you using them all effectively, or do you have a mix of profiles that aren't really working for your business? Consider these factors as you join social media platforms: how often you can post what you will post how and where your prospects communicate on social media which social media platforms your competitors are using your business offering I know there are tons of social media choices out there, and there seems to be no end in sight. However, take this key factor into account: the most effective ways to communicate with your audience. After all, isn't that one of your main goals, to reach your prospects and clients? For example, Do…

14Nov 2011 by Miss Kemya

Interview: Social Media With Females With A Mission

Social Media

Have you heard? I was featured as a guest on Females With A Mission Blog Talk Radio program, where we discussed the do's and don'ts of social media. Here's a snippet of the social media items and tips we discussed: Figure out your reason for joining a social media platform before you join. Next, take the time to learn a social media platform before you jump in. Each social media platform has its own bells and whistles that make it unique. Understand the features and decide how best to use them, then you can participate in a meaningful way. Hear a couple of tips to figure out where to start. Google plus profiles and business pages are relevant for SEO. It's Google, you need to learn how Google+ works! Cross-posting content…

Category: Social Media