Don’t Piece Together Your Social Media Strategy With Duct Tape

Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the “social media as marketing” bandwagon?

If this sounds like you, let me ask you this: Do you have a social media strategy?

It is vital to incorporate your social media activity into your overall marketing plan. I know, I know… social media gets all the marketing attention these days. However, it is important to remember that social media should be a part of your overall marketing strategy. Which means you still need to define a strategy, define metrics, and determine whether your social media activity is actually producing results.

Many people don’t hire a marketing professional to develop a comprehensive marketing strategy, and then wonder why they aren’t successfully growing their business with their marketing activity. The same holds true for social media. If you are not a marketing and/or social media strategist, or if marketing is not your strong suit, trying to build a social media strategy on your own may not yield the results you’re looking for.

duct tape

Think about it like this:

If you wanted to build a house, would you go buy some bricks and duct tape, or would you hire a professional who builds houses?

Think of your social media strategy in the same way. If you’re not a marketer, hire a professional to help you build the proper foundation for your business to grow.

Don’t stunt your own growth by trying to do it all. Me personally, I don’t work with bricks and duct tape, so when I need work done on my house, I call in the professionals. Do you?

Miss Kemya

Checkout my earlier post for insight on DIY marketing versus hiring a professional.


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About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.


5 thoughts on “Don’t Piece Together Your Social Media Strategy With Duct Tape

  • smallbizatlanta

    Great article Kemya! Having a social media strategy is very important and I agree w/ you for those  that don’t have a clue what they are doing they should hire a pro! But not getting involved at all is not the answer and neither is half-a**ing it! #JustSayin

    • MissKemya

      I couldn’t have said it better myself! I feel like I have this same conversation on a weekly basis with some business owner who still wants to rebel against social media. It still baffles me…

    • MissKemya


      Yes, that one line pretty much sums up the marketing plan for business owners these days doesn’t it? The key element is STRATEGY. I just want to get my fellow entrepreneurs to understand it. And thanks for commenting!

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