Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the “social media as marketing” bandwagon?
If this sounds like you, let me ask you this: Do you have a social media strategy?
It is vital to incorporate your social media activity into your overall marketing plan. I know, I know… social media gets all the marketing attention these days. However, it is important to remember that social media should be a part of your overall marketing strategy. Which means you still need to define a strategy, define metrics, and determine whether your social media activity is actually producing results.
Many people don’t hire a marketing professional to develop a comprehensive marketing strategy, and then wonder why they aren’t successfully growing their business with their marketing activity. The same holds true for social media. If you are not a marketing and/or social media strategist, or if marketing is not your strong suit, trying to build a social media strategy on your own may not yield the results you’re looking for.
Think about it like this:
If you wanted to build a house, would you go buy some bricks and duct tape, or would you hire a professional who builds houses?
Think of your social media strategy in the same way. If you’re not a marketer, hire a professional to help you build the proper foundation for your business to grow.
Don’t stunt your own growth by trying to do it all. Me personally, I don’t work with bricks and duct tape, so when I need work done on my house, I call in the professionals. Do you?
Checkout my earlier post for insight on DIY marketing versus hiring a professional.