Don’t Piece Together Your Social Media Strategy With Duct Tape

Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the “social media as marketing” bandwagon?

If this sounds like you, let me ask you this: Do you have a social media strategy?

It is vital to incorporate your social media activity into your overall marketing plan. I know, I know… social media gets all the marketing attention these days. However, it is important to remember that social media should be a part of your overall marketing strategy. Which means you still need to define a strategy, define metrics, and determine whether your social media activity is actually producing results.

Many people don’t hire a marketing professional to develop a comprehensive marketing strategy, and then wonder why they aren’t successfully growing their business with their marketing activity. The same holds true for social media. If you are not a marketing and/or social media strategist, or if marketing is not your strong suit, trying to build a social media strategy on your own may not yield the results you’re looking for.

duct tape

Think about it like this:

If you wanted to build a house, would you go buy some bricks and duct tape, or would you hire a professional who builds houses?

Think of your social media strategy in the same way. If you’re not a marketer, hire a professional to help you build the proper foundation for your business to grow.

Don’t stunt your own growth by trying to do it all. Me personally, I don’t work with bricks and duct tape, so when I need work done on my house, I call in the professionals. Do you?

Miss Kemya

Checkout my earlier post for insight on DIY marketing versus hiring a professional.


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Meet the Author

Miss Kemya is a Marketing Strategist and Social Media Manager at Marketing Sparkler, a boutique marketing firm that facilitates the growth of small businesses through offline and online marketing strategies. She provides both consulting and done for you services to brick-and-mortar businesses and digital brands alike.

5 thoughts on “Don’t Piece Together Your Social Media Strategy With Duct Tape

  • smallbizatlanta

    Great article Kemya! Having a social media strategy is very important and I agree w/ you for those  that don’t have a clue what they are doing they should hire a pro! But not getting involved at all is not the answer and neither is half-a**ing it! #JustSayin

    • MissKemya

      I couldn’t have said it better myself! I feel like I have this same conversation on a weekly basis with some business owner who still wants to rebel against social media. It still baffles me…

    • MissKemya


      Yes, that one line pretty much sums up the marketing plan for business owners these days doesn’t it? The key element is STRATEGY. I just want to get my fellow entrepreneurs to understand it. And thanks for commenting!

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