A Complete Guide to Social Media Image Sizes [Infographic]

A Complete Guide to Social Media Image Sizes [Infographic]

Social Media
We've all noticed the shift towards visual marketing. All the major platforms are getting more image-friendly, with updated cover dimensions, photo options, and fancy new layouts. I'm all for change, but gimme a break... who can remember all the details? Who keeps up with all the updated social media image sizes, heights, widths, and character limits? Certainly not I, I'm not a graphic designer, and I'm simply not that organized. To say that keeping track of social media updates is an overwhelming challenge is a gross understatement. As these platforms continue to evolve, one of the major changes they like to roll out are the social media image sizes, you know, the profile sizes, photo sizes, covers, etc. Lucky for us, the wonderful folks over at Curious Ink created a "ridiculously exhaustive"…
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Your Monthly Plan to Secure Social Media Success [Infographic]

Your Monthly Plan to Secure Social Media Success [Infographic]

Strategy
What entrepreneur doesn't have social media on the brain this year? I know, I know... your'e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming... if you don't have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this monthly social media plan from the beginning will yield optimal results. You can fast-track to get to where you are on the calendar today. The important thing is to START NOW and follow along the path to social media success!  via: Manage…
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Social Media is the New Word of Mouth Marketing

Social Media is the New Word of Mouth Marketing

Strategy
I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries!  Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…
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Year In Review: My 5 Most Popular Posts of 2012

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy
What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy!   Most Popular Posts of 2012    A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me   I'm looking forward to providing more valuable content in 2013. If…
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A Handful of Creative Ways to Use Pinterest For Business

Social Media
Pinterest has become one of the official social media darlings.  There are tons of articles floating out there on the number of users, how much traffic its driving, and success stories of how the big brands are using Pinterest for business with astounding success.   How nice for them... Let's face it, we're not super-brands or multi-million dollar conglomerates, we're entrepreneurs, small business owners... you know, everyday people. So how can we use Pinterest for business, without spending all day pinning and browsing through tons of images? Let us count the ways... 3 Basic To-Do's For Easy Pinning  First, let's make it easy to pin and make it easy for people to pin your stuff. Install the "Pin It" bookmarklet on your browser's Favorites Bar to make pinning a cinch.…
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When Using Social Media, It’s All About the Secret Sauce

When Using Social Media, It’s All About the Secret Sauce

Social Media
Some people seem to have a natural knack for using social media for business, while some people can't seem to get comfortable with it. But no matter how many articles are written and reviewed on the subject, some people are still apprehensive when sharing content on social media. Are you one of those people that are still intimidated? I might know why: no one told you about the secret sauce! Huh? Yes, the secret sauce. I'm about to share one of the most obvious, elusive secrets to sharing social media content. It doesn't matter which platform you're using, this secret applies to Twitter, Facebook, LinkedIn, you name it. *drumroll please* The secret sauce to using social media for business is a big ol K.I.S.S. Step back to move forward Let's take…
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Should Your Business Be On Pinterest? [Infographic]

Should Your Business Be On Pinterest? [Infographic]

Social Media
To pin or not pin, that is the business question... Welcome to the latest platform to make headlines, the wonderful world of Pinterest! It seems like everyone's talking about it, and it seems as though everyone is pinning. It's the latest and greatest social media tool, and this virtual pinboard social site is absolutely stunning. But wait a sec... hit snooze on the hype button for just a moment. Do you have to join Pinterest for your business? Oh my gosh look how fast it's growing. I better get to pinning or I'll get left behind. When do I have time to pin? I can hardly keep up with my other social media sites. What am I supposed to pin? How will this grow my business? I know it's the fast growing platform of late, I know it's…
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Social Media Is Not A Bullhorn, Please Stop Screaming At Me

Social Media Is Not A Bullhorn, Please Stop Screaming At Me

Social Media
I have noticed there are lots of entrepreneurs that use “follow me” or “like my page” as their social media strategy. They’re offering zero in the way of engagement, fostering networking, conversation or interaction. Have you noticed this too? Does it drive you nuts? Or... are you one of the offenders? You don't have to admit it publicly. But if you are a fan of the bullhorn "team follow back" strategy, it's ok, I'm going to help you out right now! First things first, please stop with the bullhorn tactics. Social Media Is Not A Bullhorn, Please Stop Screaming At Me No shouting allowed here Social media is a relationship building tool, a way to meet and interact with your audience and peers. Social media is not a big bullhorn from…
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