Category: Marketing Strategy

Marketing moves so quickly these days, it’s hard to predict what will happen next.  This provides challenges and opportunities for businesses trying to reach customers whose behaviors are becoming harder to predict. Here’s what’s going to be big in digital marketing in 2020. Digital Marketing Trends For 2020 Artificial Intelligence - ‘AI’ AI used to be confined to dystopian sci-fi films or Philip K. Dick novels.  Now, AI is set to take center stage in the digital marketing landscape. It’s not only in reach of the best digital marketing company or large organizations, but it’s also making its way into products aimed at SME’s too. A study by PwC predicted that the use of AI “will increase global GDP by up to 14% between now and 2030.” AI is being…

Marketing can vary so much from business to business and individual need to individual need, and that is why no two marketing campaigns are quite the same. However, many of the underlying impulses and goals are similar, which is why it is often the case that many of the more successful marketing campaigns do somewhat speak to each other. In particular, they are often related in terms of what they do best, which qualities are likely to make them succeed. Understanding some of these qualities is always going to be a helpful thing to be able to do. All The Best Marketing Campaigns Have These Qualities In this article, we are going to discuss some of the more common qualities that you tend to find in successful marketing campaigns. If…

When you’re setting up your marketing campaign, it’s important that you don’t make things too complicated too quickly. Instead, you need to make sure that you are getting the basics right first. There are a few crucial elements of your marketing campaign that you need to get right from day one. Once these fall into place, you can start exploring more complex ideas. The Bread and Butter of Every Marketing Strategy SEO You always need to start by thinking about SEO. You are probably already aware of what SEO stands for - Search Engine Optimization. However, it’s true to say that a lot of business owners completely misunderstand the meaning of this term. It’s important to note that SEO is not one thing. Instead, it’s an umbrella term that covers…

Modern marketing can get a little complex and complicated with the passing of each day. As such, every entrepreneur and marketing manager should try to simplify the process in any way they can. Building a strategy that encourages you to focus on the most important factors should be top of the agenda. While pirates master the seven seas, marketing experts will find their treasure by focusing on the seven Cs. Here they arrrrr. *You’ll be pleased to know there will be no more pirate analogies or puns. 7 C's That All Online Marketing Experts Must Embrace Right Now 1| Customer The harsh reality facing modern businesses is that very few can appeal to a universal audience. Consequently, then, finding your place in the market is one of the most significant…

Marketing has always been a massive aspect of any business, but now it seems that the marketing department is one of, if not the most, significant parts of the company. A company with a substandard marketing strategy risks falling behind and losing customers to competitors, and this can have a disastrous effect on your enterprise. If you haven’t already, it’s time you start looking at ways to enhance your marketing success. From small changes here, to more significant adjustments there, every business can find something to consider in the new year. So how can you enhance your marketing success? Here are few ideas to get started. How Can You Enhance Your Marketing Success? [caption id="attachment_12346" align="aligncenter" width="1383"] Campaign Creators[/caption] Invest In Employees A business which invests in its employees is…