Marketing Sparkler Ι

03Jan 2020 by Miss Kemya

The Truth About Cybersecurity and Why You Need to Pay Attention

Want to hear something scary? Hackers could probably access your systems if they really wanted to. They’d steal all of your customer information and release employee data. Hackers can make your company violate every data protection regulation, which would result in the total collapse of your business. But don’t worry, it still takes a lot of effort and you probably aren’t important enough to warrant that much work. After all, if a cyber criminal isn’t gaining anything from breaking into your systems, why would they waste their time? You have to be worth the effort for someone to spend time, effort and their resources to break into your computers. But what if you were leaving the door open all this time? What if you were unwillingly writing them an invitation…

01Jan 2020 by Miss Kemya

How To Boss Your Online Marketing In 2020

Marketing Strategy

Such a large amount of the average person's time is spent online today, whether this be browsing the web, watching videos or posting on social media. Failing to take advantage of this for your business's online marketing and advertising efforts will cause you to lose out on such a large amount of leads, and ultimately sales. And, it’s such a simple process to get involved with. The year 2020 opens up a whole new decade. This could just be the perfect time for you to start improving your company's online reach and influence. So, if you want to know more about what you can do to start making the most of online marketing in 2020, then read on to uncover some of the best tips and tricks that you can…

28Dec 2019 by Miss Kemya

Creating A Marketing Strategy For Your New Sports Team

Marketing Strategy

If you run a sports team or are planning on starting one, you will need a marketing strategy. This often overlooked area is going to be vital for a number of reasons. Starting a sports team takes money, and you may need to generate sponsorship to buy equipment and to hire a training venue. If you are a professional sports team, then there will be salaries that need to be paid. Much of your income, in the beginning, will come from sponsorship. And, in order to bring in the sponsors, you will need a marketing strategy. Given the fact that sponsorship relies on the concept of you getting your sponsor’s name out there, it’s crucial that you can demonstrate to them that you have a strategy for bringing your team…

18Dec 2019 by Miss Kemya

Why Successful Marketing Requires You to Set Goals

Marketing Strategy

Successful marketing generally means that you get a good return on investment. The money you spend on marketing should result in more customers, more viewers or even more engagement. But this is where the lines start to get a little fuzzy and confusing. How exactly do you measure your marketing success? This is something that is measured differently depending on your goals. However, if you aren’t setting marketing goals in the first place, then it can be argued that you’re never going to see success because you aren’t able to define it. Why Successful Marketing Requires You to Set Goals Goal setting is an important part of doing business. You have to set goals for every aspect of your business, and that most certainly includes marketing. Here's why. Setting goals…

09Dec 2019 by Miss Kemya

How to Achieve Success With Your Next Marketing Campaign

Marketing Strategy

Whatever it is that you are trying to sell, you can guarantee that someone else is also trying to pitch the same offer right at your potential prospects. There are lots of selling points over which you can compete. These may include price, quality, service, reputation, and convenience. However, there are many more things too. Knowing which angle to use when approaching your audience is vital, as marketing campaigns can fall down too easily when the wrong concern is targeted. When it comes to achieving success within an individual campaign, you will need to decide what success means to your business. Are you trying to directly achieve sales? Or, are you looking to build your brand? There are many things that your marketing campaign could achieve, and it is important…

23Nov 2019 by Miss Kemya

21st Century Marketing Trends You Can’t Afford to Ignore

Marketing Strategy

No matter what part of the business world you look at, you'll see that it is always evolving. From manufacturing to the working week to interacting with customers, there is always something new happening and processes that you can improve. The problem many businesses encounter, though, is not being at the forefront of this evolution, and instead of leading the way, they need to play catch-up. One area that always needs your attention is your marketing; otherwise, why would people buy what you're selling? The challenge for today's business owner is that marketing changes on a daily basis. At least it seems this way! Throw in technological innovations, and you have a never-ending evolution of marketing practices to learn and use. Marketing trends shift and change so quickly, however, these…

19Nov 2019 by Miss Kemya

Three Key Marketing Reminders for New Business Owners

Marketing Strategy

If you're trying to promote a product or service for a small business, it’s normal to become overwhelmed. This is particularly true when you compare your marketing strategy to those of huge brands with immense budgets to play with. But there’s no need to be intimidated by big brands. Apply a few simple techniques to improve your approach and stay competitive. Three Key Marketing Reminders for New Business Owners Experiment with an Open Mind While you may think that budget is the cause of the discrepancy between large and small brands, I am happy to say this is not the entire story. You’ll be pleased to know that one of the main reasons why small business marketing strategies fail is inexperience. If you’re struggling to get your small business marketing…

11Nov 2019 by Miss Kemya

Why Do Most Small Business Marketing Strategies Fall Flat?

Marketing Strategy

Small businesses are always fighting uphill battles. You’ve got other small businesses to battle, but you also have larger companies that might enter the same service area as you. Therefore, your marketing strategy comes under a lot of scrutiny. You must have a way of driving people to your business and making your company stand out from the rest. Unfortunately, the majority of small companies fail at marketing. Now, the standard argument is that small businesses lack the financial resources of larger ones. As such, they can’t compete on the marketing front, hence the failures. However, the issues run a bit deeper than that. You don’t necessarily need a massive budget to run a successful marketing strategy. In reality, most small enterprises struggle because of one - or all -…

Category: Marketing Strategy