Mobile marketing should be a central part of any business marketing strategy. More searches are conducted on mobile devices than any other platform, and if you are not investing in mobile marketing, you are missing a big opportunity.
If you are not already using mobile marketing, check out this great infographic to give you more details about the different ways that it can benefit your business.
Hopefully, you are already using mobile marketing strategies but a lot of businesses find that they do not see a very good return on their investment. You might think that mobile marketing just isn’t that effective but that isn’t the case. If you get it right, mobile marketing is one of the best ways to reach your customers. If your strategy isn’t working, here are a few ideas to help you improve it.
4 Ideas To Help You Improve Your Mobile Marketing Campaigns
Speed Up Your Website
Consumers are impatient and when they visit a site on their mobile, they want it to load quickly and work seamlessly. However, a lot of businesses do not optimize their site for mobile, and it does not function properly. During the web design process, it is important that you create a dedicated mobile version of the site so it works well across all devices. Google has a great tool for testing site speed and if yours is lacking, you need to make some upgrades to your site. A slow website could be harming your sales, so make this a priority.
Create A Dedicated App
A dedicated app can be even more effective than a great website. Once somebody has downloaded your app, you can send notifications directly to their phone, and it only takes a click for them to open your app and go straight to a product page. Apps also make the process of purchasing a product a lot simpler, so you can reduce cart abandonment rates as well. Even if you do not sell products online, you can still create an app because it is a great branding opportunity.
Use Text Message Marketing
Text message marketing is a great way to reach a large number of customers without investing too much money. As long as you follow the best practices for text message marketing, it’s a great way to advertise deals and offers. However, it’s important that you use it sparingly because people will not like it if they are constantly spammed with messages.
Focus On Video Content
Studies show that visual content is far more engaging than text, and this is especially true on mobile. It is harder to read a long text post on a small screen, so you should focus your attention on good quality video content. You are more likely to see high engagement levels on mobile if you use video instead of text. There are some great animation and promotional video tools online that you can use for free. Create simple marketing videos using these tools and your mobile marketing campaigns will be far more successful.
Try out some of these ideas for your mobile marketing campaigns and you will see a much bigger return on your investment.