Why Your Digital Strategy Must Include Mobile Marketing [Infographic]

How many hours a day do you typically spend being swayed by mobile marketing? You know, using your mobile device, as in your smartphone, your tablet, your iPad?

Are you the 1 out of every 4 people conducting searches on mobile devices? Do you fall within the 60% of smartphone and tablet users who access social networks from these devices?

As a business owner, is your business positioned to reach the people who keep their smartphones attached to their hands?

Do you have a mobile marketing strategy in place to reach these people?

 

What is Mobile Marketing?

Mobile marketing consists of ads that appear on smartphones, tablets, or other mobile devices. There are several types of mobile marketing, including

    • App based
    • Search ads or image ads
    • SMS
    • QR codes
    • Local ads

 

Why do you need a mobile marketing strategy?

Your business needs a mobile marketing strategy for the same reason that you need a computer – we’re living in the 21st century folks! Take a look around!

If you walk around any major city, you’ll find more than just a few folks glued to their smartphone screens. The average American spends almost 2 hours per day on a mobile device.

Yes, the reason you need a mobile marketing strategy is just that simple. Getting on board now will allow you to strengthen your brand and claim a piece of the $400B (yes, that a B for billions) estimated to be generated by mobile marketing in the US by 2015.

 

So what does this mean for you?

If you’re a business owner, it means you should take action! If you aren’t already invested in mobile marketing, it’s time to take a closer look at the opportunities you may be missing.

There are a few actions you can take to get started, including

    • Add QR codes everywhere
    • Make your website mobile-compatible, with either a responsive design or a custom mobile website
    • Repurpose your publications and publish to e-reader platforms
    • Publish an app 

 

Before you get started

Before planning your strategy for mobile marketing, you need to know what the environment looks like. The following infographic by WebDAM highlights the mobile marketing landscape. These stats are pretty eye-opening!

 

Mobile Marketing Landscape

Source: webdam.com.

Now that you have these insights, how will you adjust your mobile marketing strategy? Let me know in the comments!

Ciao,
Miss Kemya

 

  
Meet the Author

Miss Kemya is a Marketing Strategist and Social Media Manager at Marketing Sparkler, a boutique marketing firm that facilitates the growth of small businesses through offline and online marketing strategies. She provides both consulting and done for you services to brick-and-mortar businesses and digital brands alike.


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