06Nov 2019 by Miss Kemya
The Best Online Marketing Methods for Modern Business

The Best Online Marketing Methods for Modern Business

Marketing Strategy
Pay for ads. Write more articles. Create more stories. Facebook reach is dismal. Wait, isn’t email dead? Should I be on Tik Tok? Many of today’s business owners are at a loss when it comes to marketing, and understandably so. We live in a time where things are constantly changing, primarily fueled by innovations in technology. Customers' changing demands and expectations mean change is needed in business. The way we communicate, connect and share information has changed. Just about everything we do, from work to play to everything in between, is now done online. As a company owner, it's important to keep up, and marketing requires you to understand the psychology of customers and how this is constantly changing over time. Currently, here are three of the best ways to…
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01Nov 2019 by Miss Kemya
How to Break the Monotony of the Marketing Hamster Wheel

How to Break the Monotony of the Marketing Hamster Wheel

Marketing Strategy
Marketing has never been more powerful. Sure, it takes more creativity to be seen and it can be hard to make a lasting impression. But at the same time, there has never been a better time to find a direct or local audience, to apply a more cohesive marketing scheme across media formats and to do so at the press of a button. Technology’s amazing forward progress that is causing almost all forms of daily marketing to change for the better. That being said, despite all of this progress, nothing, not even silicon valley, can prevent businesses from spinning their wheels. It’s very easy to feel as though today’s all-access marketing approach has caused you a lesser degree of potential. Or worse, so many options can lead you into habitual…
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23Oct 2019 by Miss Kemya
Three Effective Marketing Strategies That Aren’t Pushy

Three Effective Marketing Strategies That Aren’t Pushy

Marketing Strategy
Marketing a business is all about getting your name out there, and unfortunately this means that many businesses employ the spammiest of tactics to be seen. If you’re not well versed in what marketing tactics work and which do not, it’s easy to assume that you should go in with all guns blazing and push your message by any means necessary. But of course, this isn’t true, and often does more harm than good. An aggressive marketing approach will make your business look desperate, amateurish and generally put people off. Your marketing needs to be more subtle, and your strategies need to be properly thought out and planned in advance. Marketing methods need to be based on tested research, to ensure you’re appealing to people in the right way. Flashing…
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21Oct 2019 by Miss Kemya
7 Content Marketing Tips For Small Brands In 2020

7 Content Marketing Tips For Small Brands In 2020

Marketing Strategy
Content marketing is a digital marketing strategy that focuses on quality content creation to drive website traffic, increase exposure, build brand awareness and generate sales and revenues. In addition, content marketing helps establish trust, loyalty and credibility for a brand. In spite of having numerous benefits, most brands seem to ignore content marketing. They focus more on other aspects of digital marketing like SEO and social media marketing. In fact, most brands and digital marketing agencies make this elementary mistake. They forget the fact that Google and other search engines prioritize quality content and credible information above other strategies. The intent of the internet is to provide users with the best possible form of content by publishers. This does not mean that other aspects of digital marketing are less important. However,…
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15Oct 2019 by Miss Kemya
5 Approved Strategies to Increase Website Conversions

5 Approved Strategies to Increase Website Conversions

Marketing Strategy
What is conversion rate optimization (CRO)? Conversion rate simply means the percentage of website visitors, ad viewers or emailed customers that go on to convert. It’s the rate at which you turn opportunities for conversions – be that sales or form submissions – into real conversions. However, despite being a vital part of any marketing strategy, CRO is often overlooked. The reason for this is two-fold. Firstly, many marketers are still stuck in a bricks-and-mortar mindset: they think about their site or their client’s site as a store, and they think of their role as being to get as much foot traffic moving through the store as possible. The second reason is that CRO is often powered by more up-to-date data and technology. And not everyone’s caught up yet. Here…
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10Oct 2019 by Miss Kemya
What is the Role of Social Media in Your Digital Marketing Strategy?

What is the Role of Social Media in Your Digital Marketing Strategy?

Marketing Strategy, Social Media
Ever since the rise of social media’s popularity in the mid 2000s, marketers have predicted that social media will play a major role in digital marketing, or internet marketing, as it was often mentioned back in the day. However, as social media networks evolve, so does the role of social media in digital marketing. It has continuously evolved over the years. In the past, it was solely about promoting our brand, product, and/or service. But today, it’s a lot more. Below, we will discuss 6 important roles of social media in digital marketing. How are you using each of these roles? What is the Role of Social Media in Your Digital Marketing Strategy? 1. Cost Efficiency in Social Media Marketing Social media is one of the very few digital marketing…
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08Oct 2019 by Miss Kemya
Why SEO Is Crucial To A Strong Digital Marketing Strategy

Why SEO Is Crucial To A Strong Digital Marketing Strategy

Marketing Strategy, Website Design & SEO
In the twenty first century, it’s more important than ever for businesses to be online. This doesn’t just mean paying lip service to a drag and drop builder inspired website, a Facebook page that is never updated and a blog that has a solitary post from six months ago. I think we can agree, a half-baked attempt is not going to offer any benefits it in our crowded online world. Whether you are an experienced online marketer, or you are taking your first steps into entrepreneurship, this much is clear: you need to be visible, proactive and reactive online. This is the medium that will foster greater interactivity with your potential customer base, will enable you to grow and will increase your profitability. Why SEO Is Crucial To A Strong…
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23Sep 2019 by Miss Kemya
Small Business? Get Your Marketing On—The Organic Way

Small Business? Get Your Marketing On—The Organic Way

Marketing Strategy
When you first opened your gluten-free bakery or novelty-only bookstore, your first objective probably wasn’t to rank high on Google searches—and we don’t blame you. Most small businesses spend 1% of their sales on marketing, which makes a lot of sense. Getting stocked up on flour or building up your book collection comes before the flyers or grand opening. The only problem? Your new Saturday morning coffee shop regular won’t become your Saturday morning regular until they hear of your business first. Get Visibility For Your Business, First Traditionally, there are two ways to get your name out there: Organic marketing (sometimes called inbound marketing), and Paid marketing, or pay-per-click (PPC). The two work best in tandem, but they accomplish very different goals—and one costs a whole lot more than…
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