Digital Strategies To Help Your Business Thrive (While You Sleep)

Digital Strategies To Help Your Business Thrive (While You Sleep)

Marketing Strategy
When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button. These days you can’t get away from the fact that everything is done online. People shop online for groceries, they review their next purchases, and they even make savings or earn through online methods. However, if any business wants to survive, they need to ensure that they make the internet work for them. You may be wondering how you do that? If you already have a website and post on social media, what more could you do? There are simple internet strategies you can implement that will make your…
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Are Your Marketing Tactics Too Blatant?

Are Your Marketing Tactics Too Blatant?

Marketing Strategy
Technology has molded and shaped the way we shop online, and marketing techniques need to keep up with and adapt to what it is that shoppers want and expect. It’s naive to assume that just because you have a platform and potential buyers that you’re going to make sales. This is especially true when today’s shoppers are more skeptical of obvious marketing techniques than ever before. As a customer, you know that huge flashing banners telling you to buy are downright annoying. Companies spamming their product links with aggressive sales techniques do nothing but put you off the idea of purchasing from a company. So bear this in mind when you’re putting together your own marketing strategy. Are Your Marketing Tactics Too Blatant? Before we tackle a few ways that…
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5 Ways to Use Content to Increase Website Traffic

5 Ways to Use Content to Increase Website Traffic

Marketing Strategy
Driving traffic to your site can be a long-winded and difficult process. At times you may think that nothing you do is going to work, and that you are also unable to get proven results. Luckily, there are a few things that you can do to try and help yourself. When you take the below into consideration, you will soon find that it is easier than ever for you to achieve your goals. 5 Ways to Use Content to Increase Website Traffic  Build Referral Traffic One of the best and most common ways for you to drive traffic to your site would be for you to get other websites to talk about you, and then link back to your site. This can be tricky, but it really is essential if…
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How To Push Your Way to the Top of the Search Results

How To Push Your Way to the Top of the Search Results

Marketing Strategy
Getting visitors to your site takes constant work. If you are struggling to do this, you need to ask yourself: What exactly am I doing to drive the right people to my website? Are you doing all it takes to drive traffic to your website? I'd encourage you to actually write down your answers. Often times, we overestimate the execution of our ideas. Are you really taking the steps necessary to drive organic traffic from the search engines? How To Push Your Way to the Top of the Search Results You may think that having a beautifully crafted website will attract people. Or that your products and services will speak for themselves. Build and it and they will come is not a business strategy, marketing strategy, or any other kind of…
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3 Things You Must Do to Succeed As a New Solopreneur

3 Things You Must Do to Succeed As a New Solopreneur

Marketing Strategy
Taking the leap into starting a business can be a scary thing for anybody. It comes with risks, stresses, and responsibility of taking on the world while being responsible for a company and workforce. Imagine taking on this responsibility, but alone. This is the life of a solopreneur. The difference between a solopreneur and an entrepreneur is when you are a solopreneur, you do it all yourself. This means doing the operational side of the business, such a contracts to managing marketing campaigns, such as advertising and literally everything in between. 3 Things You Must Do to Succeed As a New Solopreneur   While the business of being a solopreneur can seem overwhelming, there are different tactics you can employ in order to run a most efficient level. Today, we…
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7 Ways To Drive More Traffic To Your Website

7 Ways To Drive More Traffic To Your Website

Marketing Strategy
If you want to get people to your website, being at the top of the list on the top search engine is key. Companies like Google and Yahoo spend millions of dollars developing the algorithms for picking where websites go on the list, and businesses spend millions of dollars a year trying to get to the top. Being there is just that important. Getting traffic to your website is something that takes dedication and time. There is more competition than ever before, and with the constant improvement of search engine algorithms, you'll need to provide more value than ever before to your audience. 7 Ways To Drive More Traffic To Your Website Value alone will not push you straight to the top of the SERPs. After all, the amount of…
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How to Rise Above the Noise and Get Your Message Heard

How to Rise Above the Noise and Get Your Message Heard

Marketing Strategy
We’re all constantly ‘switched on’ and distracted these days, aren't we? Scrolling through our phones, laptop by our side, loud noise everywhere. And that makes it a real challenge to get any marketing message across effectively.  Unless you understand the way people’s brains work - and form a real emotional connection. But how does an emotional connection help you rise above other distractions  - in a world that’s constantly switched on? Well, I'll tell you... No time to read the full post? Listen to it on the podcast: How to Rise Above the Noise and Get Your Message Heard [Tweet "How does establishing an emotional connection in your marketing help you rise above other distractions - in a world that’s constantly switched on?"] The gift of sound and vision Vision…
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5 Ways to Use Tshirts to Market Your Business

5 Ways to Use Tshirts to Market Your Business

Marketing Strategy
There are a variety of marketing techniques that can bring attention to a business, and wearable apparel is one of the simplest and easiest categories to implement. Brand are still using shirts because it is a classic method that still works well. T-shirts offer many benefits for business owners who want to gain visibility. When consumers wear your t-shirts in public, they are doing the marketing legwork for you. And what business doesn't want their message spread in public? 5 Ways to Use T-Shirts to Market Your Business Marketing your business using tshirts may seem like an obvious technique, yet many business owners don't invest in this way. If you're not quite sure how to use tshirts as a marketing tool, consider these five ways that t-shirts can be used…
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