If you’re trying to promote a product or service for a small business, it’s normal to become overwhelmed. This is particularly true when you compare your marketing strategy to those of huge brands with immense budgets to play with. But there’s no need to be intimidated by big brands. Apply a few simple techniques to improve your approach and stay competitive.
Three Key Marketing Reminders for New Business Owners
Experiment with an Open Mind
While you may think that budget is the cause of the discrepancy between large and small brands, I am happy to say this is not the entire story. You’ll be pleased to know that one of the main reasons why small business marketing strategies fail is inexperience. If you’re struggling to get your small business marketing strategy off the ground, don’t panic. What matters is that you’re observing the trial-and-error results of your marketing in readiness to learn from your efforts.
Make use of A/B testing whenever possible, and ensure that you’re scrutinizing your data, looking for what works and what doesn’t work. Never assume that you know the right approach. To nail your marketing strategy, it’s essential that you approach it with an open mind, and base each of your successive campaigns on accurate data until you have something that works.
Regularly Clean Your Data
Whether you’re wondering how to market pet products or you want to get people to make use of your copywriting service, successful online marketing strategies for small business depend on accurate data. A data-driven marketing campaign relies on the accuracy of the data you use.
Unless you clean out old data from your data sets, you’re likely to waste your marketing budget on reaching out to people who have no use for your product, potentially via the wrong channels. And if your entire marketing strategy is missing its mark, you risk wasting the time and resources you have put into every aspect of your business, from concept to production.
For example, schedule regular maintenance of your email marketing lists and clean inactive subscribers. Review your CRM system for prospects who are no longer a fit for (or interested in) your products and services.
To ensure that you reach your target audience, it’s essential to schedule regular data cleaning, and weed out any data that is dated or incorrect.
Use Automation Tools
If you’re a small business owner trying to manage your company’s marketing, you’re probably stretching your time and energy really thin to accomplish this. In fact, as a small business owner, you probably manage every aspect of your business, at least for the first couple of years. And if you do have someone working for you, you may be involved in a supervisory capacity, so you’re hardly ever free to devote yourself to one thing at a time.
When you’re starting to feel overstretched but you can’t yet afford to grow your team, it helps to automate where possible. Even when you can afford more staff members, you might be in love with automated marketing tools, and decide to keep them as standard. If recent years are anything to go by, small business owners are flocking to use online marketing automation to save themselves time.
From SEO activities to email marketing and social media scheduling, there are automation tools that will save you both time and money. Not only will these handy tools save you money, but they can help you get as much value out of your leads (and your time) as possible.
Whatever industry you’re in, nailing your online marketing will be a top priority. These marketing tips will help overcome your inexperience and become more competitive.