Category: Marketing Strategy

In the era of instant gratification, consumers have the attention spans of... are you already thinking of something else?! The challenge is that marketers have to figure out how to capture attention spans in far less than 10 seconds. This means marketing campaigns have to succinct, creative and have just enough pop to make the consumer pay attention. But this poses a problem.  They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there are ways to fight back and conquer marketing to people with short attention spans –…

How many marketing terms have you heard, that make you go hmmmm? There is never a shortage of marketing terms that get tossed around, that non-marketing folks don't fully understand the relevance of. One of those terms is a USP - Unique Selling Proposition. Here's why you need to know what it is, and what it means for your business. Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials…

Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts. Today, there are more marketing techniques and channels than ever before. From print media through to native ads network, there are plenty of choices out there. There are so many choices that it can make it difficult for business owners to figure out what techniques to try, and when. So, if you run a small business, how can you tell whether you are doing the right thing in your marketing strategy? In this article, we’ll share a nine step…

While marketing alone won't guarantee success in modern business, its influence on your bottom line is huge. As such, all entrepreneurs have a responsibility to analyze their current strategies. And implement the changes needed to unlock their full potential. Following positive steps is vital, but you must not overlook the need to sidestep potential pitfalls. Here are some of the most common mistakes that companies of varying backgrounds commit. Avoid them at all costs. Marketing Mistakes That Could Be Holding You Back   1. Going It Alone The harsh reality is that you do not have the time or the expertise to handle all aspects of every campaign. Therefore, learning to appreciate the benefits of PPC services or professional web design will work wonders. On a similar note, you can…