Miss Kemya │Marketing Strategy │Social Media Management

28Nov 2012 by Miss Kemya

Your Personal Brand Deserves Higher Google Search Results

Branding

When people are looking to find out more about a person, what’s the one place they go to search? GOOGLE. Naturally, you want to know what someone will see if they Google you, right? I hope you’re performing Google searches on yourself regularly, so you’ll know what shows up in search. And what your friends, colleagues, current and prospective clients might see if they decide to Google your name. Your Google search results are a critical part of your personal brand online. Are you satisfied with where your name appears in Google search results? At the least, the entire first page should list you in a search for your name. Do you own your entire first page if you Google your name? BrandYourself, an online reputation management platform, created this infographic to…

19Nov 2012 by Miss Kemya

How Often Do You Transition From Lurker To Client?

Random Chats

There’s nothing better than having a question and having a stranger come to the rescue with an answer. Whether the answer comes in the form of a blog post, a response to a Facebook question in a group, or an e-book, we often rely on the kindness of strangers to answer our most pressing business questions. This has become the norm for most of us using social media. But how often do you think about just how much free information, tips and resources you use, that your business can't do without? How Often Do You Transition From Lurker To Client? Does the constant offer of free information lead you to make a purchase? I often have this quandary. It revolves around the give something great away for free and clients…

08Nov 2012 by Miss Kemya

Simply Hitting Tweet Does Not Constitute A Blog Promotion Strategy

Blogging

As a blogger, you have a powerful platform to demonstrate your expertise. Your blog is the basis of your content strategy, and you pour your heart and soul into every word you post. You promote blog posts every day. You’re proud of your awesome blog, and wonder when your traffic will skyrocket. When your subscriber list will see a big increase. After all, maintaining a blog is a time-consuming, yet extremely rewarding exercise. You research ideas, write content, edit content, find pics, take pics, generate ideas, write some more… and hit publish. You tweet out your new blog post. And you post it to your Facebook page. And you sit. And wait. And sit and wait some more. Then move on to the next blog post. Sound familiar? But I did…

02Nov 2012 by Miss Kemya

5 Steps to Conquer Mount Blogger’s Block

Blogging

If you’re a blogger, excuse me, content creator, you like so many of us will eventually come across blogger's block. You will either stare at a blank screen (gasp) or have mess of notes that don't match any particular concept. A handful of random thoughts, headlines with no body text, half sentences, rough drafts, scribbles, notes on your phone, napkins, notebook, etc. – none of which amount to a decent blog post. Just plain muck. As I sit here, I'm tweaking a list of draft blog posts, rummaging through all the various half-written posts I have. It's hard to choose just one to settle on, but I'm overdue on a post. So what better way to answer the "what to blog about" question than to share a few tips? Here are…

18Oct 2012 by Miss Kemya

A Handful of Creative Ways to Use Pinterest For Business

Social Media

Pinterest has become one of the official social media darlings. There are tons of articles floating out there on the number of users, how much traffic its driving, and success stories of how the big brands are using Pinterest for business with astounding success. How nice for them... Let's face it, we're not super-brands or multi-million dollar conglomerates, we're entrepreneurs, small business owners... you know, everyday people. So how can we use Pinterest for business, without spending all day pinning and browsing through tons of images? Let us count the ways... 3 Basic To-Do's For Easy Pinning First, let's make it easy to pin and make it easy for people to pin your stuff. Install the "Pin It" bookmarklet on your browser's Favorites Bar to make pinning a cinch.…

10Oct 2012 by Miss Kemya

SWIBA Twitter Chat Series Every Thursday in October

Events

The Stiletto Woman in Business Awards (SWIBA) Twitter Chat Series is an opportunity for you to get acquainted with the featured experts, the 2012 speakers, and their expertise. Get expert advice and gain insight from women entrepreneurs progressing in their respective industries. Learn about the SWIBA Awards, and hear firsthand how attending the live awards and conference program can be a transforming opportunity for women in business. If any of these apply to you... ♦ not familiar with SWIBA but want to learn more about the awards and event ♦ not sure if you should nominate your business ♦ wondering if you should attend the live conference in March 2013 ♦ want to get a preview of what to expect before you buy a ticket ♦ current (or aspiring) women solo, micro, or…

08Oct 2012 by Miss Kemya

When Using Social Media, It’s All About the Secret Sauce

Social Media

Some people seem to have a natural knack for using social media for business, while some people can't seem to get comfortable with it. But no matter how many articles are written and reviewed on the subject, some people are still apprehensive when sharing content on social media. Are you one of those people that are still intimidated? I might know why: no one told you about the secret sauce! Huh? Yes, the secret sauce. I'm about to share one of the most obvious, elusive secrets to sharing social media content. It doesn't matter which platform you're using, this secret applies to Twitter, Facebook, LinkedIn, you name it. *drumroll please* The secret sauce to using social media for business is a big ol K.I.S.S. Step back to move forward Let's take…

19Sep 2012 by Miss Kemya

How A Shiny Box Can Help Your Branding Strategy

Branding

Every business has competition. It doesn’t matter if you have 5 competitors or 5000, you have to be able to distinguish your business, ala your brand, from your competition. I recently spoke with a national company that couldn’t articulate anything about their brand. They had no branding strategy. If you have this problem you’re screwed! Here’s what happened: I met with a CEO who's been in business for over 20 years and she’s stuck. We started talking about marketing (of course) and I asked some basic questions. We identified a few of her key competitors, with comparable pricing strategies, similar target markets, etc. This applies to most businesses doesn’t it? Doesn’t this sound like your business? Note: I’m not talking about those companies that compete primarily on price. That’s another discussion for…