Miss Kemya │Marketing Strategy │Social Media Management

27Feb 2015 by Miss Kemya

Nine Great Ways to Turn Your Facebook Fans Into Customers

Social Media

Facebook is a great way to promote your business as it allows you the opportunity to reach billions of people with the click of a button. The goal of any business is to make money. If you're spending time on social media you have to convert your fans into customers. This isn’t as difficult as it sounds, though, and with a bit of strategy, you can turn your Facebook fans into customers. Here are nine different ways to maximize the potential of your Facebook fan base. 1. Offer a Free Product If They Like Your Page Everyone likes free stuff and this is a common practice when it comes to Facebook. Offer your customers something free if they like your page, such as promotional material like a sticker or anything…

23Feb 2015 by Miss Kemya

How to Increase Your Productivity When You Create Your Own Schedule

Tips and Tools

Time management is one of the biggest challenges today's workers face, no matter the job or industry. New technologies have given us more freedom to have flexible schedules, while at the same time providing many more opportunities to slack off. How are we supposed to be more productive at work when our phones are constantly pinging with the latest social media updates and those never ending emails seem to ding a notification every minute? These constant interruptions create even greater challenges for people who work from home, especially entrepreneurs who don’t have to technically ‘report in’ to anyone at a set time. Here are a few tips you can use to get yourself on track to be more productive at work, at home. [Tweet "Learn a few productivity tips to help you…

18Feb 2015 by Miss Kemya

Email Marketing: How to Balance Selling and Relationship Building

Email Marketing

Email marketing is tricky. Too much selling and you lose your subscriber’s interest. Not enough selling and your income will suffer. How do you know what the right balance is for your email campaigns, and how can you achieve it? Let’s take a quick look. Generally speaking, the bulk of your email messages, roughly 80% to 90% of them, should focus on helping your subscribers by offering them quality solutions to their problems. In doing this, you are connecting with your readers and building a relationship with each and every one of them. When you provide mostly helpful information without selling, your subscribers will trust you and your opinion. Therefore when you do sell to them, they’ll take notice and buy because they know you won’t steer them wrong. They…

11Feb 2015 by Miss Kemya

9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

Website Design & SEO

The days of just "buy now" buttons are waaaaay past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you're going to have to understand what makes them click, that is, click through your site and ultimately buy your products and services. This means you're going to need to study your audience more and deeper than ever before. 9 Ways to Get More Clicks on Your Website and Increase Conversions 1. Hook Them with Headlines Before anyone clicks to buy, they're going to have to click through to read your sales copy. The headline is arguably the most important…

02Feb 2015 by Miss Kemya

Best Social Media Image Dimensions Cheat Sheet [Infographic]

Events

It's no secret that our favorite social media platforms are competing for our attention. As such, each likes to make changes that send many folks into a frenzy. The most cumbersome of these changes for most (myself included) is usually the image size tweaks. Keeping up with social media image sizes is starting to become a job in and of itself. Or is it just me? If you don't keep track of the image dimensions to use for each platform, your images can wind up looking grainy and shabby after you've spent a ton of time creating them. Which makes you look not-so-good. We don't want this to happen now do we? I found this fantastic social media image dimensions cheat sheet to use, and sharing is caring! So take a look, it…

28Jan 2015 by Miss Kemya

How to Increase Productivity and Avoid the Social Media Sink Hole

Social Media, Strategy

Do you find yourself using social media for hours and hours a day, without a plan? Or, do you throw your hands up in frustration over your lack of time for using social media, yet you understand the potential power of social networking and what it can do for your business? Are you in need of a social media time management plan? Social networking is here to stay – Twitter, Facebook, Pinterest, LinkedIn, Google Plus, blogging - plus a host of new social networking sites are launched every other week. People want to be connected and the speed we’re moving in to stay connected is frightful at times – how can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites? It's…

24Jan 2015 by Miss Kemya

Ten Do’s and Don’ts of Website Copywriting

Website Design & SEO

There are a lot of things to know about effective copywriting. I am by no means and English teacher, nor is copywriting my forte. However, if you're a decent writer, you can learn how to become an even more effective writer by following a few copywriting rules, particularly as they pertain to selling online. Ten Do's and Don'ts of Website Copywriting If you put this list near your desk before you write any copy, you'll improve your copy exponentially. First, the Do's of Copywriting 1. Know Your Audience Are you sick to death of hearing this yet? I know I am! But alas, it's just the facts and it bears repeating. You must know your audience so well that you can create audience personas and write your copy directly to them.…

16Jan 2015 by Miss Kemya

Why Email Marketing is Important for Business

Email Marketing

This is possibly the most important post I've published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes. Why Email Marketing is Still Important for Business Did you open an email today? Of course you did! Enough said. Seriously though, email marketing even has a number of advantages over some of the more “cutting edge” marketing techniques that some tend to focus on, including social media. Here are a few of the top reasons why email marketing is important for businesses today. Email Marketing is Personal Email is a personal…

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