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How Authors Can Use Pinterest for Marketing [Interview]

How Authors Can Use Pinterest for Marketing [Interview]

Authors, Social Media
Pinterest is a visual social media platform, and it is all visual. This means, if you want to market using Pinterest, you need some hot graphics to make you look good! For example, consider if you were redecorating your house 20 years ago. You might have clipped magazine ads and articles with interior design pieces and inspirational color swatches you liked, then pinned these clippings to a cork board. Fast forward to the present, and we're using Pinterest as our virtual cork board. There are many ways to use Pinterest for business. People who are in the DIY, arts and crafts, fashion and foodie niches have a relatively easy time using Pinterest. After all, those niches are all visual based, and they are overflowing with images to pin on Pinterest. The Challenges…
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Be Mindful of Using Technology for Increased Happiness

Be Mindful of Using Technology for Increased Happiness

Tips and Tools
We live in an online world more often than not. We have so much technology now that’s supposed to streamline our lives and make it easier to connect with the people that we care about. It’s supposed to make it easier to do business and make good things happen for our careers. But is technology as helpful as we think it is? Or is it doing us more harm than good? The technology that was supposed to be the key to our happiness, comfort and success has the potential to backfire. Instead of helping, in many cases, the use of technology has led people to deeper levels of stress, feelings of discontentment and lives so busy that they’re hardly living at all. Studies performed on the link between stress and…
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Five Tips on Becoming a Better Web Content Writer

Five Tips on Becoming a Better Web Content Writer

Blogging
When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. What makes you good at what you do? Part of it is natural talent. For a creative medium like writing, it is just plain work if you don’t have some inclination towards doing it well. The other part of the equation is continuing education. To be a good writer, the learning process doesn’t ever stop. Five Tips on Becoming a Better Web Content Writer Here are five ways that you can enhance your web content writing skills. 1. Read other people’s content. You won’t learn what the competition knows if you don’t read their stuff. We aren’t just talking…
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How to Market Your Business Using Facebook Groups

How to Market Your Business Using Facebook Groups

Social Media
  The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups are an excellent tool for making large numbers of people aware of your business, your products or services, and your message. With so many groups available for you to join, how do you know which ones to join to market our business? How do you make yourself (and your business) stand out in a crowded Facebook group? How to Market Your Business Using Facebook Groups 1. Find groups that your prospective clients would join. Search Groups for interests that you would expect your customers to have. For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find…
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How to Use Content Marketing to Become an Authority in Your Niche

How to Use Content Marketing to Become an Authority in Your Niche

Blogging
Once you've created a brand for yourself, the next job is to start making that brand worth something by creating a reputation around it that will encourage people to seek you out and to order more of your products and services. The idea here is simple: build your brand to the point where people consider your logo and/or your name to be a 'stamp of quality' so that they know they can trust you. People will then seek you out to get your opinion and at that point, selling will become considerably easier. This is essentially how you become an authority and a thought leader in your industry. How to Use Content Marketing to Build Your Reputation One of the best ways to reach this point is through content marketing.…
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How to Personify Your Brand and Become a Niche Celebrity

How to Personify Your Brand and Become a Niche Celebrity

Branding
When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. What does personal branding look like? In other words, if you look at the likes of Peg Fitzpatrick, Tim Ferriss, Pamela Slim, Pat Flynn, or other big bloggers, you will see that they are partly what sells the brand and their techniques. People listen to them because they have come to trust them and because they almost feel like they know them. This is the art of personal branding. Showing your face is not a necessity for every blogger. However, if you're representing a non-corporate entity it gives you an advantage over a faceless logo. Your face will certainly open more opportunities for marketing yourself. For example, if you want to create YouTube videos…
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How to Create Your Own 90 Day Promotional Campaign to Sell More Books!

Authors
Are you an established author whose sales have all but disappeared? Are you an upcoming author looking to build your platform and promote yourself? Perhaps you have a book release any minute and you're trying to design your own promotional campaign to sell more books? No matter if you're a new or established author, with a littany of published books or releasing your first best seller, you need PROMOTION. The strategy I share is just for you! Tune in to my 40-minute interview on the Author Chat Show with Lynda D. Brown, as we discuss How to Create a 90 Day Promotional Campaign For Authors to Sell More Books!   In this interview, you will learn a few critical tactics to use to create your own campaign to sell more books,…
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Marketing Sparkler Blog Tour

Marketing Sparkler Blog Tour

Blogging
I’ve decided to create a “Marketing Sparkler” themed blog tour and I’d love my fellow blog readers to blog hop with me! So what is it? During the 12 days from July 20th to July 31st I will be on blog tour, with a post on a different host blog every day. I’ll be writing content around social media and online marketing geared toward entrepreneurs. Each day I'll update this post with the Tour Stops! Be on the lookout for the Marketing Sparkler Blog Tour Host Badge, and be sure to leave a comment and show each blog host some love! Tour stops will be posted daily. Be sure to check back to see the latest posts! 7/21 Brilliance & Business: How To Work With Top Bloggers To Build Your…
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