The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups are an excellent tool for making large numbers of people aware of your business, your products or services, and your message.
With so many groups available for you to join, how do you know which ones to join to market our business? How do you make yourself (and your business) stand out in a crowded Facebook group?
How to Market Your Business Using Facebook Groups
Search Groups for interests that you would expect your customers to have. For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find many groups that are relevant to your business. Don’t hesitate to join them all.
2. Post your own content regularly.
Post to those groups, and do it often. Posting more than once a day is helpful. More posts increase the likelihood that any individual member of the group will see your post. Since you may be joining dozens of groups, unique posts for each group would be impractical. Create posts that can be modified to use across the range of groups you have joined.
3. Use images in your posts.
Images get far more interest and response than simple text posts. For example, if I were a member of a Facebook group of women entrepreneurs, I might create an image with a woman typing on her phone and ask a question about using social media. As a social media manager this totally fits my brand and service offering.
4. Include links to your website or a call to action.
Your first goal is to build exposure, and a large fan base is evidence of that growing exposure. You want the group’s members to go to your Facebook page, where they will find more information about you, your company and your products. Include links to your website or a call to action (“Sign up for more information” for example) with images on your Facebook page too!
5. Share your optin offer, newsletter and other freebies.
Create some item that can be emailed at regular intervals. Whether in posts to the group or on your Facebook page, you should have a call to action – Sign Up For My Newsletter, for example. When visitors sign up for that newsletter you grow your email list, which can become an entirely separate marketing tool.
6. Your posts should NOT be ads.
I don’t know anyone that likes being a member of a group that is full of spammy sales ads. Create posts that actually provide value, whether entertainment or information, to the reader. You want to build a relationship with the reader that makes them more inclined to trust your business. Many groups have a specific day where you can shamelessly self promote. Use these days to post your ads.
7. Come from a place of service, and address problems you can solve.
Whether posting informative or entertaining posts, address problems that your product or service will solve for them. It doesn’t have to be a blatant cry for their business. Just making people think about the problem and creating an awareness that you can help contributes to the relationship.
In addition, be sure to answer specific questions where you can demonstrate your expertise as well. You will build relationships and when you come from a place of service by addressing the needs of those in the group.
8. Who doesn’t love a giveaway?
Use giveaways to encourage members of those Facebook Groups to visit to your Facebook page. Giveaways don’t have to be costly. An informative report that addresses visitors’ interests can cost you very little to put together and increase your Facebook fan’s interest in your business.
9. Relationships are built with individuals. Period.
In all of your efforts, keep in mind that your success is dependent upon building a relationship with the individuals in the group and with the visitors to your Facebook page. Whether they are a few dozen or a few thousand, gear your campaigns to individuals, not groups.
10. Be Honest.
Sure, that’s your intention, but don’t let promotional puffery slip over into false statements. Assume that the reader will at some point become aware that a claim or a promise was false. When they reach that awareness, all of your effort toward building a relationship is at risk. It is much better to promise less and deliver on every promise.
For an explosive growth in your Facebook Page’s fan base, and a corresponding growth in sales, dare I say there is no more effective (free) single tool than Facebook Groups. Make them a consistent element of your marketing plan.
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