Facebook is a great way to promote your business as it allows you the opportunity to reach billions of people with the click of a button.
The goal of any business is to make money. If you’re spending time on social media you have to convert your fans into customers. This isn’t as difficult as it sounds, though, and with a bit of strategy, you can turn your Facebook fans into customers.
Here are nine different ways to maximize the potential of your Facebook fan base.
1. Offer a Free Product If They Like Your Page
Everyone likes free stuff and this is a common practice when it comes to Facebook. Offer your customers something free if they like your page, such as promotional material like a sticker or anything that relates to your business. This builds trust and trust builds sales.
2. Discounts for Fans
You want to reward your Facebook fans for keeping in touch with your page, so give them something special. Discounts that are exclusive to the people who like your page make your fans feel that they’re getting something that isn’t available to everyone, which motivates them to buy.
3. Give Them an Inside Look
No one wants to think of a business as a faceless entity. Give people an inside look into your operation and the people behind it. Showcasing the fact that your business and its employees are human will help people feel more connected to you.
A great way to do this is to post images of works-in-progress, for product based businesses. If you’re a service provider, you can even post pictures of your office space or working area. If you’re working out of a coffee shop on Thursday, post that too!
4. Get Testimonials from Customers
When it comes to promoting a business, there’s no stronger way to do it than by word of mouth. Facebook pages have an option which allows your customers to leave reviews on your page. Make sure to implement this because a few positive reviews could help you see a big increase in your customer base.
5. Hold a Contest
Contests are always a good way to get people involved. Get creative with it. You need referrals, so ask people to refer their friends to your page and give the person who refers the most people some sort of reward.
6. Get People to Interact
A Facebook page that is just constantly talking about the business side of things can get monotonous. Don’t be afraid to go off topic from time to time and get personal with people. Start conversations and get people talking. The more they interact with you, the more they will trust your brand.
7. Build an Email List
Social media marketing is a great way to promote your business but it can also be used as a way to incorporate other forms of marketing such as an email list. Encourage people to sign up for your email list by promising them deals which will be exclusive to members of the list. You can add a tab to your Facebook page that takes visitors to your opt-in form.
8. Create Content They Can Share
Your Facebook fans can be your secret weapon when it comes to promoting your business. Using them to promote your business for you is a great way to get new customers. Be sure to create content that your fans can share in order to attract new ones.
9. Promote Events
Don’t be afraid to get face to face with people. Organizing an event for your business or becoming a part of an event which is already taking place is a great way to get to know people. Use Facebook as a networking tool, as a way to meet people in real life by encouraging them to attend an event which you might also be attending.
When it comes to promoting yourself on Facebook, there are plenty of ways to do it. All of the methods above are great ways to create loyalty between your fans and your business. There’s guaranteed to be something in this list that gets you results, so try these ideas out and discover what works for you!