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Things to Consider When Creating Your Social Media Content

Things to Consider When Creating Your Social Media Content

Social Media
A lot of people don't think of social media sharing as content. But it is content. You may be sharing content you wrote for your blog, or an article, or a guest post on someone else's blog, but you still have to create content just for your social media networks to make the social media really work well for you. When creating social media content there are some specific things to consider in the process. Things to Consider When Creating Your Social Media Content What Is the Purpose of the Content? When you create content for any reason, it's important to understand what you hope to accomplish with the content. Do you want to inspire your audience to take some action? Do you want to trigger an emotional response? Are…
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How to Bait and Fish in the Social Media Pond

How to Bait and Fish in the Social Media Pond

Social Media, Strategy
Social media is a must-have aspect of every business. If you haven’t started using it yet, I'm not sure what you may be waiting for, but consider your invitation to jump on board. Even if you’ve been dabbling with social media marketing for a while, take some time to think about how you can improve your strategy, generate more leads, and ultimately make more money. A Fisherman’s Guide to Social Media To do this, it helps to think like a fisherman (or woman). I thought this was a fun analogy to use with this batch of social media tips. Here are some things to keep in mind when trying to reel in your audience.   1. Fishing in an empty pond will leave you hungry at the end of the…
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Are You Managing Your Time or Is It Managing You?

Are You Managing Your Time or Is It Managing You?

Tips and Tools
It's amazing how much some people manage to get done, while others seem to be stuck in a rut without enough time in the day to accomplish much of anything. Time management is an art form. But, here's a li'l secret. Everyone has the same amount of time in every single day. It's one way in which we are all created equal. Everyone has the same 24 hours in a day. Are You Managing Your Time or Is It Managing You? Track Your Activities for a Week To get a real picture of how you spend your time, try tracking everything you do for at least one week. Use a small recorder to record when you start and stop any task, and include the time. Did you know? There's an…
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Copy, Calls to Action, and 17 Things You Need to Test Regularly

Copy, Calls to Action, and 17 Things You Need to Test Regularly

Tips and Tools
The entire point of copywriting is to boost sales. Let's be honest here. Even if you write copy with the goal of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you're doing is working? You're writing, and hiring, and writing some more - but do you even know if all the work you're doing is paying off? The best way to know is to test, test, test. Here's a list of things you need to test regularly. Copy, Calls to Action, and 17 Things You Need to Test Regularly 1. Your Headlines How do you know a particular headline works over another? You conduct an A/B test. Make two slightly different headlines and send each headline to half your…
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10 SEO Friendly Pinterest Tips for Bloggers

10 SEO Friendly Pinterest Tips for Bloggers

Blogging, Website Design & SEO
In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media.   10…
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Indie Author Legacy Awards (IALAwards) Celebrates Non Fiction Authors

Events
Calling all non fiction writers and book lovers! Nominate the book and author that has made the biggest impact on your life for an Indie Author Legacy Award. If you’re the author, go ahead and nominate yourself. You deserve it! What are the Indie Author Legacy Awards? The Indie Author Legacy Awards (IALA) is the only one of its kind, specifically celebrating non-fiction literacy geared towards the promotion of social awareness, education and personal transformation. The mission is to recognize the efforts of writers who use their platform and gift of writing as a tool to develop community empowerment, business ownership and generational wealth building. In 2016, the first awards ceremony is expected to gather over 100 national independent authors, bloggers, entrepreneurs and advocates. While the focus of the event is to…
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Succeeding In Business With Instagram Strategies [Infographic]

Social Media
No matter if you are doing Instagram marketing for small or large organizations, there are wealth of opportunities for sending messages to your audiences and creating leads through Instagram. So, it is not surprising to know that Instagram is one of the credible tools for increasing your business reputation and creating brand awareness. Many people are on Instagram and among them several of them connect their Instagram account to other social media platforms, thereby successfully spreading their brand name. But when it comes to posting images on Instagram, you are limited to relatively tiny square pictures. Now contained with each square, you have to come up with content which are memorable, catchy and relevant to your business as well as brand. Applying Instagram Content Strategies for Business Instagram strategies are…
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How to Schedule Your Social Media Content Curation [Infographic]

Social Media
How do you decide which content to share on social media? Do you simply share your own blog posts, videos and memes? Are you hanging out online, in the hopes of finding something interesting to share with your audience? Do you post too much or too little on social media because you’re stumped as to what you should be posting to get people’s attention? Maybe a better question is simply “Do you use schedule social media content curation to actively engage your audience, build connections with influencers in your industry, and position yourself as an authority?” Say what now?! What in the world is a social media content curation plan, and where do they sell ‘em? It’s not as complex as it sounds. Let’s back up a moment. How to…
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