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Your Business Shouldn’t Depend on Facebook Alone

Your Business Shouldn’t Depend on Facebook Alone

Social Media
Facebook has over 1 billion users. Do you want to market your business to even the tiniest percentage of the one billion people on Facebook? Of course you do. But don’t be so quick to put all your marketing eggs into one basket. Facebook is not enough in the world of online marketing to build an empire. Many small business owners have invested the majority of their social media effort into Facebook. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. I can't believe it! At first glance it seems so much easier than the alternative. However, this is a huge mistake. Why Facebook Isn't Enough Your Online Presence Needs Many Entry Points To attract your audience today you need several places…
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Get More Traffic and Blog Comments During Blog Commentathon Summer 2016

Get More Traffic and Blog Comments During Blog Commentathon Summer 2016

Events
How would you like to get a massive traffic spike and more blog comments on the next post you publish? Are you wanting more traffic and interaction on your blog? Well, we have just the thing to help you… and it’s going to be fun, too! Introducing the Comment Carousel, a Blog Commentathon for Entrepreneurs! Blog comments matter! Nothing feels as good as knowing someone is reading (or viewing) your blog post, enjoys your content, and leaves you a comment telling you so. We’re going 'round and 'round to each other’s blogs starting July 11, 2016. For seven days, we’ll be blog hopping, reading and leaving comments, and sharing each other’s blog posts. Get more traffic and blog comments on your next post! Join us for this week-long blog commentathon…
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Five Steps to a Captivating Author Bio Box

Five Steps to a Captivating Author Bio Box

Blogging
When you find an article or blog post that captures your attention, are you curious about the writer? How many times do you take a look at the author's bio box to find out more about them? If you write from more than your own blog, you most likely have a bio box published at the end of your article on a third party website. When is the last time you stopped to check your Author Bio, to make sure it captivates readers so much that they want to check you out on your home turf, your own website? Therein lies an understated opportunity for you to convert traffic from a third-party website back to your own digital property. Your author bio box is the bridge between turning someone from…
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Gain 10 Hours A Week to Work on Your Business While Holding Down A Job

Gain 10 Hours A Week to Work on Your Business While Holding Down A Job

Tips and Tools
How many times have we all said, “If only I had more time then I could get more done in my business?” The solution is not getting more time - we all have the same amount. We're all tied to the same 24 hours in a day. The key is to manage the time we do have and make it work more effectively for us. Even if you think you don’t have time to take on anything else, you might be surprised to discover how much time you’re actually wasting during the day. You can start an online business whether you hold down a full-time job or not. Sometimes when it comes to starting a business, many people have the mental picture that it’s all or nothing - that to…
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How to Brainstorm a Topic for Your First eBook

How to Brainstorm a Topic for Your First eBook

Authors
Are you dreaming of the day when you make thousands of dollars in passive income from your best-selling ebooks? Have you written your first ebook? Has your ebook been floating around in the cosmos, with nary a soul reading it? It’s ok, if any of this has you shaking your head yes, don’t hang your head in shame. I promise you are not the only one! With so many marketing gurus webinaring about making plenty of money from selling ebooks you can write in 2 hours, it’s easy to get sucked into the hype. Yes, I made up a word: webinaring. Definition: the verb form of webinar. I’ve been known to make up words. Anywho… How To Brainstorm A Topic For Your First Ebook Before you can start earning money from…
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How to Gain Authority by Publishing Kindle Books

How to Gain Authority by Publishing Kindle Books

Authors
With the advent of Kindle Direct Publishing (KDP), becoming a published author is a lot simpler today than it used to be. While it is much harder to become an overnight success, making six-figures publishing books, it's not difficult to use Kindle Direct Publishing as a way to gain authority within your niche. How to Use Kindle Books to Gain Authority Use Your Amazon Author Profile Page When you become a Kindle author you can fill out an Amazon Author's profile and page. On the page you will get a short biography space, a place for a headshot, a link to your blog, an area to share videos, photos, social media and more. You can automatically feed your blog into your profile as well. Of course, all the books you've…
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How to Analyze Your Competition’s Social Media Efforts

Social Media
Is your business competitive? Your products and services, prices, sales, marketing, customer appreciation and special programs… are they competitive? Do you understand what the competition is doing enough to answer these questions? First things first, do you know who your competitors are? Can you list at least 5 local competitors? Real competitors, not big name brands that you can’t very well compete with. I’m referring to local or regional competitors similar in size, scope and the audience you serve. How to Analyze Your Competition’s Social Media Efforts One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make…
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A Definition of Multichannel Marketing for Non-Marketers

Marketing Strategy
You have probably heard the term multi-channel marketing before. Do you know it means? Do you know why it's important to understand? Multi-channel marketing is jargon that most non-marketers don't understand. Simply put, multichannel marketing is getting the message out about your products and services through many methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will depend on the ways in which you sell your products as well as where your audience is located. The different ways you can market and sell products today include: Retail Website Social media Mobile commerce Call centers Catalogs (online and offline) What are the benefits of multichannel marketing? The benefits of multichannel marketing are many,…
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