Miss Kemya │Marketing Strategy │Social Media Management

10Oct 2019 by Miss Kemya

What is the Role of Social Media in Your Digital Marketing Strategy?

Ever since the rise of social media’s popularity in the mid 2000s, marketers have predicted that social media will play a major role in digital marketing, or internet marketing, as it was often mentioned back in the day. However, as social media networks evolve, so does the role of social media in digital marketing. It has continuously evolved over the years. In the past, it was solely about promoting our brand, product, and/or service. But today, it’s a lot more. Below, we will discuss 6 important roles of social media in digital marketing. How are you using each of these roles? What is the Role of Social Media in Your Digital Marketing Strategy? 1. Cost Efficiency in Social Media Marketing Social media is one of the very few digital marketing…

09Oct 2019 by Miss Kemya

Post This Kind of Social Media Content To Get Eyeballs and Engagement

Social Media

Whether you’re a budding entrepreneur or a just a simple kid looking to start up a little project, you’re going to need to have a bunch of factors working in your favor.. This includes your social media content. It doesn’t matter how much pedigree you have in this game; taking care of the fundamentals will land you in a very good spot. The practical side in terms of working on your product or service is obviously important, but you also need to market yourself if you want to hook people in and keep them on board. When you’re trying to get attention and eyes on your business or project, you’re constantly thinking of different ways to get people interested in what you have to offer. If you open your mind…

08Oct 2019 by Miss Kemya

Why SEO Is Crucial To A Strong Digital Marketing Strategy

Marketing Strategy, Website Design & SEO

In the twenty first century, it’s more important than ever for businesses to be online. This doesn’t just mean paying lip service to a drag and drop builder inspired website, a Facebook page that is never updated and a blog that has a solitary post from six months ago. I think we can agree, a half-baked attempt is not going to offer any benefits it in our crowded online world. Whether you are an experienced online marketer, or you are taking your first steps into entrepreneurship, this much is clear: you need to be visible, proactive and reactive online. This is the medium that will foster greater interactivity with your potential customer base, will enable you to grow and will increase your profitability. Why SEO Is Crucial To A Strong…

05Oct 2019 by Miss Kemya

Top Online Security Tips for New Businesses

Tips and Tools

Staying safe online can be an absolute whirlwind! Every day there appears to be new ways of being hacked and stronger viruses and malware ready to breach through into your system. Protecting your small business can seem tough, especially when you’re in your first year of operation. Being relatively new leaves you without much experience in dealing with the various risks and issues websites can face on an almost daily basis. If you’re starting a company of your own, or just need a little help with regards to online security, then do not worry. Here are some of the best tips that you can implement today to ensure your data is safe and sound at all times. Top Online Security Tips for New Businesses Install Firewalls Firewalls are so useful…

04Oct 2019 by Miss Kemya

5 Ways To Make Your Website More Attractive To Potential Clients

Website Design & SEO

It’s virtually impossible to conduct business these days without an online presence. Of course, a website is a perfect way to make sure that your potential customers are able to find your products or services. But it’s not good enough to simply own a website. It needs to convert visitors into paying clients. So what can you do to make sure your website performs for you? 5 Ways To Make Your Website More Attractive To Potential Clients Know your target customer Developing an understanding of your target customer is your foundation. It underpins everything else you will need to do in order to make your website attractive to them. Think about who your target customer is, then do some research so that you can answer the following questions: What…

03Oct 2019 by Miss Kemya

A Simple Strategy to Increase Blog Traffic and Expand Your Audience

Blogging

Blogging is about ensuring you find your audience and hold on to them. But there are also ways to find new audience members that can relate to the content you are putting out. As such, it can be about tailoring the content accordingly, but it's also about finding the right ways to increase traffic to your website. What are the best ways? A Simple Strategy to Increase Blog Traffic and Expand Your Audience Look at your on-page SEO Whatever your personal opinion of Search Engine Optimization, it is still a worthwhile approach. And while there are plenty of SEO management services out there, there are aspects of on-page SEO that needs to be embedded in your subconscious as well as your website. Creating internal links to new content, using image…

01Oct 2019 by Miss Kemya

10 Link Building Mistakes to Avoid While Building Backlinks

Website Design & SEO

Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. This is why people spend so much time on blogger outreach and guest blogging efforts. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is…

30Sep 2019 by Miss Kemya

Is Your Business Properly Connected?

Tips and Tools

It’s a question every business owner has on their mind: is your business well connected? Are all of your employees in the right place? Is your company network strong enough to support every link on it? Do you even have regular enough meetings to keep everyone updated? It’s these kind of resulting questions that plague our minds and bog us down. We’re not doing our best work when we’re worried, and something might need to change. And as the boss, you’re the one that leads the innovation, and sets the examples. If you’re not working well, if you’re not feeling connected, no one else in the office will feel right either. Which is why we’re looking into that question right now. If your business is well connected, you’re going to…