Miss Kemya │Marketing Strategy │Social Media Management

01Dec 2019 by Miss Kemya

5 Psychological Factors of Brand Awareness & Trust [Infographic]

Branding

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it's important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer's choice to buy, many times it's feelings that feel like logic. Understanding the emotional triggers that can encourage buying will help you convert more leads into buyers. The feelings consumers have about any issue can be complicated but they are often based on just a few emotions such as fear, guilt and trust. People fear missing out and not belonging, and they feel guilty if they don't contribute to helping others. Finally, consumers need to trust the…

27Nov 2019 by Miss Kemya

3 Keys to Website Conversions That Are Often Overlooked

Website Design & SEO

Your business needs digital marketing, there are no two ways about that fact. Even the smallest business cannot realistically compete with anyone these days without a digital presence. This is true even if it is just to provide information to your customers about where you are, and what times you are open. People expect information at the touch of a screen. If people are coming to you, then they expect Google maps to know where you are. If they want to phone you, they should be able to pull your number up instantly. Even in a basic traditional business sense, getting this information out there takes local search engine optimization (SEO). There are countless great Digital Marketing Case Studies that will prove to you that a combination of SEO and…

23Nov 2019 by Miss Kemya

21st Century Marketing Trends You Can’t Afford to Ignore

Marketing Strategy

No matter what part of the business world you look at, you'll see that it is always evolving. From manufacturing to the working week to interacting with customers, there is always something new happening and processes that you can improve. The problem many businesses encounter, though, is not being at the forefront of this evolution, and instead of leading the way, they need to play catch-up. One area that always needs your attention is your marketing; otherwise, why would people buy what you're selling? The challenge for today's business owner is that marketing changes on a daily basis. At least it seems this way! Throw in technological innovations, and you have a never-ending evolution of marketing practices to learn and use. Marketing trends shift and change so quickly, however, these…

19Nov 2019 by Miss Kemya

Three Key Marketing Reminders for New Business Owners

Marketing Strategy

If you're trying to promote a product or service for a small business, it’s normal to become overwhelmed. This is particularly true when you compare your marketing strategy to those of huge brands with immense budgets to play with. But there’s no need to be intimidated by big brands. Apply a few simple techniques to improve your approach and stay competitive. Three Key Marketing Reminders for New Business Owners Experiment with an Open Mind While you may think that budget is the cause of the discrepancy between large and small brands, I am happy to say this is not the entire story. You’ll be pleased to know that one of the main reasons why small business marketing strategies fail is inexperience. If you’re struggling to get your small business marketing…

15Nov 2019 by Miss Kemya

10 Tips to Show ROI from Local SEO

Local Marketing, Website Design & SEO

Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from Local SEO 2019 Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience. As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to…

11Nov 2019 by Miss Kemya

Why Do Most Small Business Marketing Strategies Fall Flat?

Marketing Strategy

Small businesses are always fighting uphill battles. You’ve got other small businesses to battle, but you also have larger companies that might enter the same service area as you. Therefore, your marketing strategy comes under a lot of scrutiny. You must have a way of driving people to your business and making your company stand out from the rest. Unfortunately, the majority of small companies fail at marketing. Now, the standard argument is that small businesses lack the financial resources of larger ones. As such, they can’t compete on the marketing front, hence the failures. However, the issues run a bit deeper than that. You don’t necessarily need a massive budget to run a successful marketing strategy. In reality, most small enterprises struggle because of one - or all -…

06Nov 2019 by Miss Kemya

The Best Online Marketing Methods for Modern Business

Marketing Strategy

Pay for ads. Write more articles. Create more stories. Facebook reach is dismal. Wait, isn’t email dead? Should I be on Tik Tok? Many of today’s business owners are at a loss when it comes to marketing, and understandably so. We live in a time where things are constantly changing, primarily fueled by innovations in technology. Customers' changing demands and expectations mean change is needed in business. The way we communicate, connect and share information has changed. Just about everything we do, from work to play to everything in between, is now done online. As a company owner, it's important to keep up, and marketing requires you to understand the psychology of customers and how this is constantly changing over time. Currently, here are three of the best ways to…

05Nov 2019 by Miss Kemya

What Does A Great Business Website Need In 2020?

Website Design & SEO

2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, and you need to keep up if you’re going to get the results that you want. Let's talk about what a great business website needs. What Does A Great Business Website Need In 2020 A Responsive Website Design This is something you should already have, but even if you have a responsive design, it may need improving further for 2020. At present, over half of internet traffic comes from mobile devices. This means that…

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