Miss Kemya │Marketing Strategy │Social Media Management

20Feb 2020 by Miss Kemya

Instagram Influencer Marketing Trends That Will Dominate in 2020

Social Media

The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers. In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out. So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020. Instagram Influencer Marketing Trends That Will Dominate in 2020 Less Is More As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. Content fatigue is a real thing. So what? That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one,…

14Feb 2020 by Miss Kemya

Becoming Best Friends with Google’s BERT

Website Design & SEO

.Digital marketing efforts in the modern age rely on a fair few areas. At one time, a basic web page might have been enough once. The competitive market we now face online means we should all be focusing on social media, programmatic advertising, and, as we’ll be discussing here, SEO. As anyone who’s completed a real-life or online masters in marketing analytics should already know, search engine optimization is a cornerstone of all digital efforts. This, more than advertising efforts, will also result in increased interest, organic customers, and a great deal more traffic across digital platforms. The trouble is that SEO in itself is changing fast. Never has that been more the case than with Google’s latest BERT update. Despite the seemingly harmless acronym, BERT has already led to…

12Feb 2020 by Miss Kemya

How Marketers Can Highlight The Benefits Of Products They’re Pushing

Marketing Strategy

Every part of the marketing funnel is challenging, from sourcing the initial leads to getting people through the checkout process with minimal disruption. But there’s one area that many sellers continue to struggle with: product presentation. It’s the part that takes the most creativity, so that makes a lot of sense. Whether it’s in a marketing email or on a product page, it’s vital to make the product on offer sound as appealing as possible. But how do you do this? Well, the core of a product’s allure generally comes from the effect it could have on the buyer’s life — how it could benefit them in valuable ways — so you need to focus on that aspect. In this post, we’re going to look at how marketers can highlight…

11Feb 2020 by Miss Kemya

Why Utilizing Employee Scheduling Software is So Important

Tips and Tools

The art of scheduling used to be so much simpler - the boss would hand-write out the schedule every week on lined paper, stick a tack in the top, and post it in the breakroom. If they were fancy, they might type it out on the typewriter, laminate it and post it in front of the time clock. Either way, it was a simpler time. Requests for time off, whether for vacation, bereavement or something else, had to be submitted in writing far in advance. Oftentimes, you had to take the time to carefully analyze the schedule to look for things like overtime, early or late clock-ins, overlapping schedules and other conflicts, which would then need to be dealt with quickly. Most times, discrepancies in schedules were ironed out face…

05Feb 2020 by Miss Kemya

Big Moves You Need To Make As A Small Business

Tips and Tools

As a small business, you probably feel like there are some things that you will not need to address until you become a larger and more stable entity. Well, unfortunately, some things do not depend on the size of your business. There are some things that you should make sure you do that can really help your development. In this post, we are going to be suggesting a few moves you should be looking at if you are fed up of being the small business on the block. If there is one thing that every business has in common, it’s the need to grow year over year. While this can often pose a challenge for smaller businesses, there are a few things that can help. Big Moves You Need To…

04Feb 2020 by Miss Kemya

How To Take Your SEO Game To The Next Level

Website Design & SEO

Before we level up your SEO game, let's first take a quick look at what SEO is. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. - Moz SEO moves quickly because the internet moves fast. Your digital marketing strategy is not really complete unless you have SEO deeply implemented into it. You can use a digital marketing agency to implement the best tools into your business to increase SEO in the best way possible. An agency of experts will boost SEO and increase brand awareness. When you are considering which SEO agency to work with, (and you really should work with one in your industry - for example, an SEO expert for…

29Jan 2020 by Miss Kemya

Customer And Client-Oriented Business Processes That You Need To Automate

Tips and Tools

Implementing a business strategy that works is all about focusing on the bigger picture. When you start to break it down into its finite components it can tend to lose something. When you start to see what the end product is, you then work backward to see what aspects of the business need changing in order to fulfill that final image. When we start to look at the business processes, one of the most important things that we should implement is automation. At the same time, we need to remember that the customer is always right. But what can we do to combine both aspects, that integrate automation, pleases the customer, and gives us the results we need? Customer And Client-Oriented Business Processes That You Need To Automate Social Media…

29Jan 2020 by Miss Kemya

The Highs and Lows of Leading A Team Remotely

Tips and Tools

It’s safe to say that your business is always going to need some time and attention. But will you always know what you need? Not always. Let’s consider three of the biggest needs for a business - you know, aside from more sales... First things first, maybe you need to come up with a marketing plan? If you know that you don’t really have any direction right now, then it could be that you need to sit down and work out what marketing activity you can do and when. This may help you to propel your business in the right direction. Hiring a professional to help you figure this out could save you a considerable amount of time and money. wink wink Or perhaps, it could be that you know…

Blog