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Small Budget? Here’s How to Market Like a Huge Brand

Small Budget? Here’s How to Market Like a Huge Brand

Marketing Strategy
Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics. If you engage with your audience effectively and provide high-value content, you can achieve all your business goals, just like the big companies do. Small Budget? Here's How to Market Like a Huge Brand Here are five ways you can do your own marketing online with little or no cost. No time to read the full blog post? No worries! Listen to it on the blog: Engage on Social Media Social media is a great way to interact with your audience…
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6 Essential Marketing To Do’s For Your Small Business

6 Essential Marketing To Do’s For Your Small Business

Marketing Strategy
As technology grows and changes, digital marketing presents us with many new opportunities. At the same time, best practices evolve to meet the changeable expectations and desires of our audiences. As Beth Comstock says, ‘marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ To support your marketing strategy in 2020 and beyond, try these six marketing moves. 6 Essential Marketing To Do's For Your Small Business 1 . Produce long-form educational content According to Sword and the Script, ‘Long-form content earns 3-times as much traffic and 4-times as many shares than articles of average length.’ Long-form content usually refers to content of 3,000 words or more. The survey data also concluded that longer headlines frequently earn more backlinks and shares than shorter headlines.…
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Why and How to Make A Fortune Using Social Media

Why and How to Make A Fortune Using Social Media

Social Media
Around fifteen years ago, social media was quite literally an online hub where guests could post things about their lives for friends and strangers alike on the internet. The idea was to show off certain aspects of their lives, meet new people, and perhaps promote a thing or two cheaply and easily. It was a fairly new and fun little platform that not many people thought would take off – boy were those people wrong! Ha! Nowadays, our lives are pretty much ruled by these social platforms. We’re constantly checking for updates on the news of the world, while hoping to see if the content we produce gains any attention or traction. If you don’t have social media, then you feel like you’re missing out on free education regarding pretty…
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5 Ways To Enhance Your Social Media Marketing Efforts

5 Ways To Enhance Your Social Media Marketing Efforts

Social Media
It is crazy to think that just fifteen years ago Facebook was created. A college student’s dream has now turned into one of the most influential inventions in history. Facebook ushered in the age of social media, and now, social media has completely re-written the way humans interact and communicate with each other and the world around them. Social media has become ingrained in our lives. Millions interact with it each and every day. As social media has evolved, it has been adopted into the business world. Almost every major company in the world is active on social media. Social media has proven to be an effective marketing tool as well as a communication tool. While many businesses have adopted social media as a viable marketing tool, their efforts are…
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How To Efficiently Use Local SEO To Increase Sales Revenue

How To Efficiently Use Local SEO To Increase Sales Revenue

Local Marketing, Website Design & SEO
Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience. When we talk about a local audience, we refer to your potential customers within the same geographical location as your business. Why is targeting such an audience crucial? Well, 46% of all Google searches are done by people looking for local information. How To Efficiently Use Local SEO To Increase Sales Revenue There’s more: [caption id="attachment_24440" align="aligncenter" width="768"] Source[/caption] As you can tell from the numbers, a local audience is a large pool of opportunity to boost your revenue. To make the most of these opportunities, you need local SEO for your business. This will help you to get noticed, resulting in an increase…
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3 Reasons Why Working Smarter Isn’t Optional

3 Reasons Why Working Smarter Isn’t Optional

Tips and Tools
You’ve probably heard the phrase “work smarter, not harder” at least a handful of times over the course of your professional life. It’s easy to find all sorts of quotes from successful entrepreneurs and business leaders out there. They're usually explaining the importance of being smart while managing your professional life. However, a lot of aspiring entrepreneurs still don’t take this advice properly to heart. These days, “working smarter” can begin with something as simple as a VDR software download. This gives you less excuse than ever before for not using online systems to save time, money and resources, for even the most complex, yet sensitive data projects. A Virtual Data Room (VDR) is a series of proprietary extranets that provide an online repository of data. Businesses typically use a…
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How To Make Your Brand Stand Apart From the Competition

How To Make Your Brand Stand Apart From the Competition

Branding
No matter what industry you are in, the world of business is competitive. You likely have dozens of competitors, each vying for the eyes and money of the same pool of customers. There are several ways to beat out your competition which range from creating a superior product, to differentiating yourself. Another is to simply have a brand that stands above the competition. If your brand is more popular, well-known or well-received than the competition, that will often get you a ton of customers. If your brand stands out, it will often be the first place people go when they need a product or service in your niche. However, getting a brand to stand out isn’t always easy. Without any further ado, let’s look at a few tips and ways…
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Digital Marketing: 3 Things You’re Probably Doing Wrong

Digital Marketing: 3 Things You’re Probably Doing Wrong

Marketing Strategy
Online marketing can transform your company, providing you’re doing it right. With the potential to increase brand awareness, send sales skyrocketing, and make you stand out amongst a sea of competitors, digital marketing is the ultimate way to grow your business. Despite the benefits it offers, a surprising number of companies fail to capitalize on what digital marketing can do for them. If you want to boost your ROI and increase your market share, take a look at three key things you’re probably doing wrong. Digital Marketing: 3 Things You’re Probably Doing Wrong   1. Ad hoc activity To be truly effective, your digital marketing activity needs to be consistent. Ad hoc attempts to raise your online profile to boost sales won’t provide long-term value. Furthermore, this type of sporadic…
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