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Google Loves It When You Use These Strategies

Google Loves It When You Use These Strategies

Website Design & SEO
When it comes to getting Google to love you, you need to pretend that it’s Valentine’s Day all year round. The search engine is notoriously high maintenance. Keeping your top spot for a particular set of keywords is by no means guaranteed. Over time, your position can slip, and you can wind up losing traffic. So what’s the key to getting Google to love you? How can you stay on Google's good side and continue to get your pages ranked properly? Check out the following principles. Google Loves It When You Use These Strategies Make Your Pages Fast Google loves fast-loading pages. It wants users to be able to access information the moment that they click your website. Waiting for elements to load is a big no-no and will negatively…
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How to Get More Out of Your Social Media Marketing

How to Get More Out of Your Social Media Marketing

Social Media, Strategy
Social media marketing is an effective means of getting the word out about your products and/or services. But, many times it's clear that a small business is not doing all that it can do when it comes to using social media marketing to its full advantage. You might think social media marketing ends at sharing a few posts each day. But nothing could be further from the truth! How to Get More Out of Your Social Media Marketing   Create Consistent and Complete Profiles This is so obvious that it's often overlooked! No matter which social media you've determined is important to use for your niche, it's imperative that you create consistent and complete social media profiles. Include a professional headshot, and keep the text description of your profiles similar.…
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Is It Time To Supercharge Your Career?

Is It Time To Supercharge Your Career?

Tips and Tools
When it comes to your career, it’s always going to be important for you to find a pathway that you’re happy with. We all spend such a long time working, that it’s always going to be essential for us to enjoy the work that we do. Of course, you do have the option to work for a living, rather than live to work. But, if you’re an ambitious person and you have a passion for something in particular, it’s nice for you to be able to create a career that you’re proud of. So, how do you do this? This is often one of the tasks that people are afraid to work on. They have these huge, wonderful, and exciting dreams that they want to pursue, but they have no…
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How to Market A New Business When You’re Starting From Scratch

How to Market A New Business When You’re Starting From Scratch

Marketing Strategy
When it comes to marketing a small business, you need to start from the beginning, with a set of goals and strategy. If you’ve noticed that what you’ve been doing isn’t working, or you’re simply a new business that needs a marketing strategy, then the best place to start is always going to be the beginning. There’s so much to go through that it can take a while to ensure that you have gotten things right, but when you do, it is going to be so worth it. If you don’t rush the process, you are going to reap the rewards, and that’s exactly what we want for you, which is why we have written this article. How to Market A New Business When You're Starting From Scratch Find A…
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How to Create a Successful Landing Page

How to Create a Successful Landing Page

Website Design & SEO
Your landing page is the first thing many potential online customers will see. To make it successful, you need to make sure that it’s a high converting page. This means driving traffic to the page, then turning browsers into buyers. A good landing page will include a stunning yet efficient design, well planned SEO for optimal ranking, and perhaps most important, appeal to customers’ needs. These aspects, of course, depend on your niche and your product or service. However, here is a general road map to help you along the way. How to Create a Successful Landing Page Understand its purpose Your landing page is similar to a homepage in its function. It’s the “front page” of your website or section of the site for a particular product or service.…
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How To Ensure Your Website Looks Professional And Functions Wonderfully

How To Ensure Your Website Looks Professional And Functions Wonderfully

Website Design & SEO
In this day and age, the majority of human beings are hooked up to the internet in one way or another. The 21st century is full of electronic inventions that are constantly blowing our minds, but the foundation of everything online is the World Wide Web. The majority of us, these days, surf the web without realizing what we’re actually doing. Sure, a couple of decades ago, it was a new and amazing piece of software that blew our minds every few seconds. Nowadays, however, we’ll hop online and begin research stuff without appreciating the ridiculous encyclopedia we have in our pockets. With all that said, if you look at things from a business standpoint, you absolutely NEED to have a website that supplements your business. When you have a…
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Why Promotional Gifts Are Worth the Investment for Your Business

Why Promotional Gifts Are Worth the Investment for Your Business

Tips and Tools
The basic law of business is that you need to spend money in order to make money. You buy raw materials, pay for services, invest in marketing and then sell your product for a profit. Every step of the process needs to ultimately be cheaper than the cost of your product if you want to generate a profit and grow your business. Most entrepreneurs can grasp that basic concept before they even start a business. Perhaps that’s why the idea of giving away promotional gifts can seem incredibly wasteful, and borderline pointless. Why give away something that you could sell? Why invest thousands (or more) on promotional products to give out at a trade show or public event? Surely there are other ways to market your business? Why Promotional Gifts…
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Is Your Website Really Serving Your Business?

Is Your Website Really Serving Your Business?

Marketing Strategy
It’s a central part of all marketing that you need to have a website that people can go back to. As long as you have that, it is highly likely that you are going to have a much better time of ensuring that your business is being marketed in the right way. These days, a website really is essential for this, so it’s something that you are going to want to put a lot of time and effort into. In this article, we are going to look at the question of whether your website is really serving your business in the way it should, or whether it is actually proving to be a hindrance. A Well Of Information Above all, your website should be somewhere that you can direct people…
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