Miss Kemya │Marketing Strategy │Social Media Management

18May 2021 by Miss Kemya

No List? No Problem! How to Build an Audience with Paid Ads

We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, building a list is a catch 22: You can’t get sign ups without traffic and it’s difficult to find traffic when you have no list. What’s a busy solopreneur to do? No List? No Problem! How to Build an Audience with Paid Ads Paid Ads Make List-Building Easy By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of…

14May 2021 by Miss Kemya

When Your Brand Engagement Has Gone Down: What’s the Reason?

Social Media, Strategy

With the increasing popularity of social media sites, it is surprising that engagement has been declining. One primary reason for this decline is that people are spending less engaged time online than they did a few years ago. When Your Brand Engagement Has Gone Down: What's the Reason? In addition, there have been many changes in how people use social media platforms such as Facebook and Twitter. Also, as everyone shares their lives online, it gets harder to grow a loyal following as the competition is stiff. Here are reasons that may have caused a decline in engagement with your social media content. You're Not Giving People What They Want As you will learn from the guide on Master Blogging, your audience wants to engage with a person. Your…

13May 2021 by Miss Kemya

5 Trends To Improve Your Social Marketing This Year

Social Media

No matter which kind of business you run, you’ll benefit from a killer social marketing campaign. To improve your marketing, the key is to pay attention to the latest trends. To find out what’s trending in 2021, take a look at the following areas. 5 Trends To Improve Your Social Marketing This Year 1 . Live Streaming The popularity of live streaming skyrocketed in 2019, according to Dacast, ‘live video grew by 93%, with an average viewing time of 26.4 minutes per session.’ And it shows no signs of slowing down. In fact, Dacast’s data also revealed that ‘the live streaming industry is expected to be valued at 184.27 billion USD by 2027.’ To improve your social marketing this year, focus on live streaming. There are plenty of benefits…

12May 2021 by Eleanor Hecks

A Small Business Owner’s Guide to Hosting an Online Event

Events, Marketing Strategy

Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering…

30Apr 2021 by Miss Kemya

How To Do Keyword Research and Keyword Analysis For SEO in 2021

Website Design & SEO

Keyword research is the process of picking high-volume queries that people actively look for in search engines. The goal is to understand what people are searching for and accordingly tweak the site’s content to give them exactly that. If done correctly - keyword selection can drive measurable success towards your site. That’s why keyword research and analysis happens to be the cornerstone of SEO. Here’s how you can do keyword research in 2021. How To Do Keyword Research and Keyword Analysis For SEO in 2021 First, Prepare a List of Seed Keywords Think of seed keywords as the broad terms that define your business. These broad keywords give your campaign a kickstart. Once you get to know these search terms, you can further find more keywords and ideas around…

22Apr 2021 by Miss Kemya

The Latest Trends To Consider For Digital Marketing After Covid-19

Marketing Strategy

There is no denying that we are in the midst of defining what "normal" means in all facets of our lives. This includes running a business. It appears that we may never experience "normal" as we once knew it. We are developing new routines and new ways of thinking in a post Covid world. This applies to our marketing strategies as well. One school of thought to come out of the pandemic is that we do not have to base our marketing on our current situation and wait for something big to happen. This is exactly the time to deal with what is left of the current year, and build a marketing strategy for moving forward. As with any marketing strategy, it is important to understand that if you want…

21Apr 2021 by Eleanor Hecks

What Does Protecting My Online Business in 2021 Actually Look Like?

Tips and Tools

The growth of e-commerce and digital shopping has been great news for online businesses over the past few years. However, it has also resulted in a rise of criminals wanting to take advantage of them. Your company faces a wide range of virtual threats, such as fraud, identity theft, and cyberattacks. How well have you prepared? These threats can severely damage an online business. The good news is, any entrepreneur can protect their company so long as the proper precautions are in place. What Does Protecting My Online Business in 2021 Actually Look Like? Here’s how you can defend your e-commerce site against common cybersecurity threats. 1. Secure Your Network Properly Keeping your home or office Wi-Fi network secured, encrypted, and hidden will help prevent attackers from breaking into…

20Apr 2021 by Miss Kemya

Outsource Marketing: The Pros And Cons

Tips and Tools

Content creation. Social media marketing. Setting up ads. Landing pages. Webinars. Email marketing. Graphic design. Livestreaming. Funnels, funnels, and more funnels. There are so many pieces of marketing to be done. And most often the business owner is the person who does it all. This is in addition to wearing the CEO hat, coffee marker hat, errand runner hat, strategist hat.... the list goes. There will come a time when the business owner has to make a critical decision: is it time to hire a marketing employee? Or is it time to outsource? Should you outsource your marketing? Common sense will sometimes tell you that it is right to do so, especially when considering the benefits we mention below. However, there can be drawbacks, and we will touch on those…