What Do People Mean By “Content Is King?”
Content is king. It’s a saying that you will hear in all corners of the digital marketing world. Written content has and will continue to be the bedrock of a range of marketing disciplines for a long time to come. However, if you don’t see how it’s used effectively, it can be hard to understand what the big deal is. Here are just a few ways that well-written and valuable content can help drive your digital campaigns. What Do People Mean By "Content Is King?" Content is part of the marketing funnel. If you’re using the funnel approach to marketing, then you’re going to need something to grab the interest of the visitor after you get them to land on the website. Well-written content that has value, such as…