Miss Kemya │Marketing Strategy │Social Media Management

21Dec 2020 by Miss Kemya

Conquer Marketing to People With Short Attention Spans

In the era of instant gratification, consumers have the attention spans of... are you already thinking of something else?! The challenge is that marketers have to figure out how to capture attention spans in far less than 10 seconds. This means marketing campaigns have to succinct, creative and have just enough pop to make the consumer pay attention. But this poses a problem. They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there are ways to fight back and conquer marketing to people with short attention spans –…

18Dec 2020 by Miss Kemya

Boost Your Brand Through Social Media Engagement

Social Media

The premise of social media is all about fostering interaction. There are no fancy tricks to learn. Using social media is about compelling people consistently to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is compelling human interaction. What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to involve people in a conversation that is related to your topic. It is really nothing more complicated than this. The key to social media is being social. By pure definition, social media should be a two…

10Dec 2020 by Miss Kemya

What Your USP Really Means to You and Your Customers

Marketing Strategy

How many marketing terms have you heard, that make you go hmmmm? There is never a shortage of marketing terms that get tossed around, that non-marketing folks don't fully understand the relevance of. One of those terms is a USP - Unique Selling Proposition. Here's why you need to know what it is, and what it means for your business. Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials…

03Dec 2020 by Miss Kemya

15 Ways to Increase Your Social Media Engagement

Social Media

Once you have learned how to set up accounts on all of the major social media sites, the next step is to learn how to get followers and boost engagement. Many people will approach social media marketing with a step by step process that has to be carried out each day. For this reason, you will see many folks posting a set number of status updates and sharing a set number of articles each day. Social media is more about engaging with your followers to generate lifelong customers. It is also a way to gather market research that is necessary for keeping your products and services new and fresh. Here are a few ways that you can use your social media accounts to gain more followers and boost your engagement…

27Nov 2020 by Miss Kemya

Too Good to Be True? Traffic Methods to Avoid and Why

Website Design & SEO

There are people who will give you tips to increase traffic to your website who don't care if you ruin your entire business. All they care about is that they sold you an information product that "works". Sure, these traffic methods may work, but only until you get caught. Then your business will be ruined because Google will block you out, and people will feel lied to. Too Good to Be True? Traffic Methods to Avoid and Why Whether you are working to get traffic to your website, or you are trying to drive traffic to your social media channels, here are a few traffic methods that you should avoid at all costs. Keyword Stuffing Avoid targeting keywords that aren't relevant to your audience, the products or services that…

20Nov 2020 by Miss Kemya

How to Create a Beautiful Work-From-Home Space

Tips and Tools

Whether you recently started working from home or have done so for most of your career, you’ll be more productive in a highly functional and appealing space. Fulfilling the stereotype of telecommuting while lying in bed or sitting on your couch will make it hard to stay motivated, and you could develop soreness from keeping your body in poor alignment. Fortunately, it’s easy and rewarding to create a lovely, enticing place to work from home — no matter your budget. Here are six excellent ways to start. How to Create a Beautiful Work-From-Home Space 1. Maximize the Available Space Keeping home offices tidy goes a long way in making them beautiful. Assess your current workspace and see how you could increase the storage options. For example, under-desk baskets could…

13Nov 2020 by Miss Kemya

Connect On LinkedIn With A Personal Message

Social Media

Let's face it, to build your professional network you will want to forge relationships with people who you don't know personally. So why not use LinkedIn as a professional starting point? LinkedIn is designed for professional networking! Let's take a step back first. What are the rules of offline networking? You don't just walk up to a person and ask them for their resume and list of contacts do you? No, you introduce yourself FIRST. The same rule applies to making connections via LinkedIn, that is if you want to really network. Connect On LinkedIn With A Personal Message You don't want to go spamming people with empty invitations or canned messages to connect. You have to introduce yourself first! If you don't, you'll look like a lazy networker/sleazy salesperson who happens to be clueless about building relationships on social media.…

11Nov 2020 by Miss Kemya

Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Tips and Tools

Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind. Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes A Tip From Newspaper Publishers Have you ever noticed that everything you need to know about a news story is in the first paragraph? Journalists are trained to answer all the…

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