After the massive shutdown of businesses in 2019, people are scrambling to get up and running again. However, the way that we do business has changed and a lot of businesses are switching to a mainly online presence. So how do you get ahead in this digital landscape? Your website, of course. Here are some of the things you can do to improve your website this year.
5 Things You Can Do To Make Your Website Perform Better In 2021
Perform An SEO Overhaul
If you are new to owning a website, the concept of SEO may sound alien to you. SEO stands for Search Engine Optimization. Ensuring that your website is SEO optimized will make sure that your website pops up higher in search engine results.
There are best practices when it comes to executing a solid SEO strategy for your website. For example, using headless CMS SEO best practices may seem difficult, but once you get your head around how it works, creating content that supports your business and ranks high on search engines will be a piece of cake. If you are not sure how to tidy up your SEO, it is recommended that you speak to an expert who can help you make the changes. Website architecture practices are ever-evolving so you want to be sure to learn the latest applicable techniques for your business.
Find A Home For Your Media
Depending on what your business is, you might want to think about the type of media that you can add to your site, and where to house such media. For example, it might be tempting to add all of your videos to YouTube. However, you run the risk of YouTube deleting them if they don’t fit their policy. Using a paid video host for your videos will offer more control and options for embedding.
When it comes to your images, I hope you’re housing those on your website. Photos and videos can help attract traffic. And this, in turn, can attract new customers. Don’t forget to add alt-text to your images to help people who are sight-impaired, too.
Media doesn’t stop with photos and videos. Do you house whitepapers, checklists, webinars, etc. on your website? Check out your storage limits to make sure you aren’t running out of space. Depending on the volume of content you offer, it may be worth paying a third-party storage provider, or looking at alternatives to saving all that media directly on your site.
Update Your Contact Info
How embarrassed would you be if you had put all of the efforts into your outreach and website, only to discover that nobody can contact you? Adding a contact form, an email address, and a phone number will allow people to contact you and use your services. Yes, this is so obvious that it is often overlooked!
Always double-check that this information is available and up to date, including your business hours. You could also include a little bit about the services that you provide in case someone contacts your business thinking you provide a different service. This happens more often than you realize.
Re-evalute Your Website Host
When is the last time you thought about your website host? It may be time to re-evaluate your website host for your current needs. Having a good web host is vital to the health of your website. If there is ever a problem, you should be able to contact them to resolve the problem as quickly as possible. Your host should also be able to help you with site problems, such as site loading speed and high traffic demands.
If you are not sure if your host offers these services (and many don’t) it may be worth your while shopping around for a new web hosting service. As your business, and subsequently, website traffic, evolves, you may need more upgraded features that weren’t previously considered.
Ensure Mobile Responsiveness Works
Did you know that 90% of the world’s internet users use the internet on their smartphones? That is around 4.28 billion people. This is not the time to wonder if your website is mobile compatible. It is no longer an option: your website must be mobile responsive. If it isn’t, people will click away.
It doesn’t matter if your business is the best thing that could ever stumble upon. If the website does not convert to mobile view, you will run the risk of losing customers.
Building a website is not a set it and forget it process. As your business grows, and website traffic increases, it is important to regularly maintain your website. Start with this simple checklist of sorts to ensure your website is performing at optimal efficiency.