When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel. For many small business owners, though, the one area that’s often overlooked is your website. If you are driving traffic to your website, then to your email list, you can employ 3 quick website tweaks that will facilitate the process. All automated, of course! Quick and Easy Website Tweaks to Automate Your Sales Funnel Use Your Blog to Build Your Mailing List Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about…
Can I ask you a personal question really quick? How many sales (or how much revenue) did you close in 2021? Did you fall short of your goals? Let me tell you, there’s nothing like the feeling when you stop settling for sluggish sales and implement a process that actually works. My colleague Donna is holding her first Fearless Sales Conversations Intensive of 2022 to help you channel that new year energy and turn it into new sales. This event is for you if: You are ready to create a sales process that serves both you and your clients; You are tired of trying to convince prospects they are right audience for your product or service; or You stumble when communicating the result you are promising to solve through your…
The digital age has given birth to many innovations that can be harnessed by businesses to conduct market research. Words like ‘engagement’, ‘big data’ and ‘content marketing’ have made it impossible to run away from the potency that social media presents. Consumers’ behavior has been highly influenced by the internet and social media; likewise these two innovations have also impacted how companies run their businesses. Social and digital marketing offers noteworthy opportunities to organizations through lower costs, superior brand awareness and increased sales. Social and digital marketing provide remarkable opportunities to companies through cost-effective, outstanding brand awareness and increased sales. And when it comes to understanding a brand's audience, social media can play a significant role. Many social media users make use of what is called social networking. Investopedia defines…
You don’t have to look too far to see several marketing trends and tips that promise business owners an opportunity to attract potential clients and rake in big money. But if you think every marketing strategy will work for your business, think again. Some marketing strategies and trends can do your business more harm than good, from overcrowded hashtags and annoying ad pop-ups to fake bots and click baits. While social media offers massive marketing potential, it can also sink your marketing goals if you get caught up in the wrong trends. So, are you looking for effective marketing tips that will boost your brand and attract customers? If so, you may want to stay clear of the following trends and strategies. Marketing Tips And Trends That Can Damage Your…
Feb 8 at 12:30pmEST Do you BUY digital advertising? Then you must attend Let's Talk Marketing & Money LIVE WEBINAR. We will show you how a Social Impact program that shares your knowledge can be rewarded with $120,000 per year in free advertising to add to your marketing budget. Q & A session for your specific business needs. Sounds unbelievable but it is possible. A convenient virtual webinar! Click here to register for free!
Feb 3 at 2pmEST – Are you looking to pivot to a career in marketing? Or perhaps you’re in the early stages of your marketing career, and you’re not sure which path to take. Right now is the perfect time to look into your dream marketing career. With so much talk around The Great Resignation, the time is ripe for you to decide on your future career path. Join me for “How to turbo charge your marketing career in 2022” a panel webinar and networking event where we’ll talk about career journeys, and moving ahead at each phase of your career. FEB 3 at 2pmEST 👉 Learn more and register at https://www.marketingcareermentor.events/
Deciding which social media channel to use for your business can be downright overwhelming. After all, you have many options to choose from, and it seems like a new network is popping up each day. On the other hand, social media is constantly evolving. Twitter introduced Twitter Spaces, Facebook now has Messenger Rooms and Clubhouse is its own platform for real-time audio chats. It can be tempting to have a social media presence on all platforms. However, it's best to determine the right channel for your brand and audience. Why A Social Media Presence Is Important We live in an age where consumers use social media to interact with their favorite brands and vice versa. Does it matter if your company establishes a social media presence or not? The short…
With Q1 here, it’s officially budgeting season. Throughout the final months of 2021 and heading into 2022, business owners should be setting and establishing departmental budgets and goals to guide their business in the New Year. The past few years have been difficult to set relative budgets due to the uncertainty brought upon by the pandemic, amongst other issues. 2022 will be no different. However, with some careful planning and foresight now, your marketing campaigns and budget will be effectively set for the new year. How Much to Set Aside for Marketing in 2022 Study Industry Trends As mentioned, marketing budgets have fluctuated greatly over the past few years. The unexpected arrival of the pandemic disrupted almost every business sector during this time. At the onset of the pandemic,…
