How to Create a Successful Landing Page

How to Create a Successful Landing Page

Tips and Tools
Your landing page is the first thing many potential online customers will see. To make it successful, you need to make sure that it’s a high converting page. This means driving traffic to the page, then turning browsers into buyers. A good landing page will include a stunning yet efficient design, well planned SEO for optimal ranking, and perhaps most important, appeal to customers’ needs. These aspects, of course, depend on your niche and your product or service. However, here is a general road map to help you along the way. How to Create a Successful Landing Page Understand its purpose Your landing page is similar to a homepage in its function. It’s the “front page” of your website or section of the site for a particular product or service.…
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How To Ensure Your Website Looks Professional And Functions Wonderfully

How To Ensure Your Website Looks Professional And Functions Wonderfully

Tips and Tools
In this day and age, the majority of human beings are hooked up to the internet in one way or another. The 21st century is full of electronic inventions that are constantly blowing our minds, but the foundation of everything online is the World Wide Web. The majority of us, these days, surf the web without realizing what we’re actually doing. Sure, a couple of decades ago, it was a new and amazing piece of software that blew our minds every few seconds. Nowadays, however, we’ll hop online and begin research stuff without appreciating the ridiculous encyclopedia we have in our pockets. With all that said, if you look at things from a business standpoint, you absolutely NEED to have a website that supplements your business. When you have a…
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A Simple Guide to Building A Successful Business Website in 2020

A Simple Guide to Building A Successful Business Website in 2020

Tips and Tools
If you want to build a successful business website in the coming year and ensure you get the results you want, then this simple guide will help you. Things change fairly regularly in the complex world of online marketing and virtual business. But that doesn’t mean you can’t figure out the key website elements you to get incredible results for your own business. Read on to learn more! A Simple Guide to Building A Successful Business Website in 2020   Make Sure You Have A Good Domain Name Your domain name is the entry point to your site, and it must make a good impression. It also has to have good usability, so it should be easy to spell and remember. Read that again - easy to spell and remember.…
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How To Prepare Your Website For A New Product Launch

How To Prepare Your Website For A New Product Launch

Marketing Strategy
When you release a new product, it’s important that you get the product launch right. If you can capture people’s attention and build some hype, you can capitalize on that momentum and make a lot of sales in the first few weeks. But if the launch is a flop, people will quickly lose interest and it’s hard to get people excited about it again. How To Prepare Your Website For A New Product Launch One aspect of the product launch that businesses tend to forget about is the website. They simply focus on the sales page itself. However, there is more to updating your website that creating a new sales page. By making changes to the website, you can prepare for the new launch and get your existing customers excited…
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5 Ways to Use Content to Increase Website Traffic

5 Ways to Use Content to Increase Website Traffic

Marketing Strategy
Driving traffic to your site can be a long-winded and difficult process. At times you may think that nothing you do is going to work, and that you are also unable to get proven results. Luckily, there are a few things that you can do to try and help yourself. When you take the below into consideration, you will soon find that it is easier than ever for you to achieve your goals. 5 Ways to Use Content to Increase Website Traffic  Build Referral Traffic One of the best and most common ways for you to drive traffic to your site would be for you to get other websites to talk about you, and then link back to your site. This can be tricky, but it really is essential if…
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7 Ways To Drive More Traffic To Your Website

7 Ways To Drive More Traffic To Your Website

Marketing Strategy
If you want to get people to your website, being at the top of the list on the top search engine is key. Companies like Google and Yahoo spend millions of dollars developing the algorithms for picking where websites go on the list, and businesses spend millions of dollars a year trying to get to the top. Being there is just that important. Getting traffic to your website is something that takes dedication and time. There is more competition than ever before, and with the constant improvement of search engine algorithms, you'll need to provide more value than ever before to your audience. 7 Ways To Drive More Traffic To Your Website Value alone will not push you straight to the top of the SERPs. After all, the amount of…
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How to Make Your Business Look Legitimate to Your Customers

How to Make Your Business Look Legitimate to Your Customers

Marketing Strategy
When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes do you have? What are your plans for the future? And how might you settle those initial fears to prove that you are who you say you are? How to Make Your Business Look Legitimate to Your Customers No time to read the full post? Listen to it on the podcast: Well, there are many methods of demonstrating legitimacy to your prospects and customers, depending on the format of your business. For…
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8 Web Design Tips To Improve Customer Dwell Time On Your Website

8 Web Design Tips To Improve Customer Dwell Time On Your Website

Tips and Tools
Dwell time, otherwise known as the length of time a user spends on your website before going back again on the search results to look for something else ‒ is a crucial user experience metric. It gives you an idea of whether or not users find your content useful, and if it meets their needs. According to a study by Search Engine Land, the average dwell time for sites that rank on the top 10 of Google search is as high as 3 minutes and 10 seconds.   8 Web Design Tips To Improve Customer Dwell Time On Your Website But the question is, how do you retain users once they visit your site? Use these eight design tips to encourage visitors to stay on your site longer.   1.…
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