Driving traffic to your site can be a long-winded and difficult process. At times you may think that nothing you do is going to work, and that you are also unable to get proven results. Luckily, there are a few things that you can do to try and help yourself. When you take the below into consideration, you will soon find that it is easier than ever for you to achieve your goals.
5 Ways to Use Content to Increase Website Traffic
Build Referral Traffic
One of the best and most common ways for you to drive traffic to your site would be for you to get other websites to talk about you, and then link back to your site. This can be tricky, but it really is essential if you want to increase the traffic you’re getting. A lot of people use shady SEO practices when trying to get links and this will almost always end in disaster.
One of the ways to avoid this trap is to offer to create valuable content as a guest blogger. Another way is to create your own list of blogs you would like to link with, and ask these sites for a link. Explain why they should link to your site. The more you can give people a reason to link to you, the more likely they are to link to you. This helps to increase website traffic via multiple referral sources.
Publish Your Own Original Research
Content comes in all different forms, shapes and sizes. Data and statistical research is always popular. Thus, publishing your own original research is a good way to increase website traffic. The main reason for this is because your website will be the only source for that information. You may even find that other sites want to reference that data for their own needs too.
Depending on the size of your organization and resources, compiling your own research can sound like a daunting task. But it doesn’t have to be. If you don’t have a pool of resources to perform your own studies, piggyback off of studies already done. Can you curate published information in a new, interesting way? Perhaps from a different angle? Compile data points in a fresh way, and publish this as a meaty blog post or a special report. Then, drive targeted traffic directly to your post so that people can know about your reference data. They’ll likely want to link to your data for their own projects. Hello, backlinks!
Review Analytics to See What’s Working
As your site visitors and page views rise, you’ll need to start using tools to learn more about your traffic. Probably the most popular tool is Google Analytics. This will help you to track what’s working and what isn’t, not to mention that it also helps you to explore different avenues too. It’s important to understand where your traffic is coming from. Once you know, you can focus your efforts on getting more of it.
Conversely, you may find that you’re getting the wrong kind of traffic from referral sources. In other words, the wrong target audience will drag down your conversion rates. You need to know where you are getting the right traffic from, traffic that is from your ideal audience. Knowing what works, in terms of traffic analytics, will help you to develop a more robust game plan.
Something to have to keep the 80/20 rule in mind here. This is essentially where you spend 20% of your time creating your content, and then 80% of your time marketing it. After all, if you’re creating great content, but no one sees it, you won’t get the results you need to keep your business running. Putting more effort into marketing your content will give you the best result from your time and your money.
Focus On Accessibility
Content marketing is super effective if you want to generate more leads. However, you have to make sure that your marketing efforts cross over onto different platforms and devices. For example, if you are focusing on getting more leads to your website, then you have to make sure that your site can easily be accessed from almost any device. If your website is not optimized for multiple devices, then a lot of the leads you’re getting aren’t as valuable as they could be. Not to mention, you could be getting more leads if your website was mobile friendly.
According to a recent study, 52% of global internet traffic comes from mobile devices. The popularity of using a desktop as a means of surfing the web is decreasing. In other words, having a mobile responsive site is no longer an option, it is a must!
Interview Niche Authority Figures
Another way to get more eyes on your content would be for you to encourage industry leaders to share it. Interviews are a fantastic way for you to do this! You might be surprised at how much of a difference it could make to your overall level of success.
Who would you like to interview in your niche? Someone who your audience would be interested in learning more about? Whether the interview is written, audio or video, you can interview authority figures in your niche to exponentially increase traffic to your website.
After all, people follow niche authorities. And, the person being interviewed will likely share the interview, if you ask. So don’t be afraid to approach others for an interview. Interviews are a nice and effective way to round out the content on your website and increase viewership.
As you can see, there are tons of different ways to drive traffic to your website. Once you ensure your website has the key elements necessary to attract search engine traffic, you can use both SEO, offline and content marketing efforts to drive traffic and get people interested in what you have to offer!