If you want to get people to your website, being at the top of the list on the top search engine is key. Companies like Google and Yahoo spend millions of dollars developing the algorithms for picking where websites go on the list, and businesses spend millions of dollars a year trying to get to the top. Being there is just that important.
Getting traffic to your website is something that takes dedication and time. There is more competition than ever before, and with the constant improvement of search engine algorithms, you’ll need to provide more value than ever before to your audience.
7 Ways To Drive More Traffic To Your Website
Value alone will not push you straight to the top of the SERPs. After all, the amount of content being published each day online continues to rise. According to recent research from TechJury, there are approximately 5.8 million new blog posts every day. And since blog creation is the top inbound strategy for 55% of marketers, there is no reason to believe these numbers will slow down any time soon.
Therefore, we have to put in some effort to cut through the competition to get more people visiting your site. Here are just 7 ways in which you can increase traffic.
Do some SEO
Search engines play a huge part in directing web traffic to sites. In fact, according to these SEO statistics, 51% of website traffic comes from organic search. The higher you rank on search engines, the more traffic you’re likely to receive. There are numerous strategies that you can try to boost your rankings, such as making strategic use of keywords and generating regular content. Most people tend to simply hire an SEO company, as it can be a long and complex process.
There are a lot of aspects of SEO that most websites don’t have. If you improve your SEO using Google Webmaster Tools and Guidelines, you’ll drastically improve the traffic to your website. Google tells you exactly what to do and if you do it (at least 80 percent of it), you’ll get more traffic than the others who aren’t doing even 30 percent of what they should. It might seem shocking, but many websites are built without any thought to SEO at all.
Invest in PPC advertising
Another major source of website traffic is PPC (Pay Per Click) adverts. These are ads that display until a certain amount of people have clicked on them. There are different types of PPC ads including search engine ads, which appear on search engines, and display ads, which appear on websites. You can even make use of video ads on YouTube. There are PPC companies that you can use to help fine-tune your ads and maximize the results.
Encourage positive online reviews
Think about the last product you purchased online. Did you read reviews of the product prior to making a decision? Scrolling through online reviews have become an integral part of the buying decision. Even if the purchase is to be made in a physical brick and mortar store, many customers will still look at online reviews prior to purchase.
Many consumers check reviews of companies before they even visit their website. The likes of Google reviews are now inescapable – you should make sure that you’re accumulating more positive reviews than negative reviews.
Don’t dismiss the significance of reviews on Facebook, and review-based websites like Yelp, either. Make a habit of asking every happy customer to leave a positive review and you’ll soon see additional website traffic and hopefully more conversions.
Share content on social media
Social media is also a big source of web traffic. By sharing content from your site on social media platforms like Facebook and Twitter, you may be able to get people to click on this content. This in turn drives traffic back to your website. Facebook also allows you to pay to run promoted posts, which can increase the exposure of your posts. Hashtags meanwhile can increase the visibility of your posts on Twitter.
Let’s not ignore the value of Pinterest as a driver of website traffic. After all, a pin is 100 times more spreadable than your average tweet!
Grow your backlinks
When other sites link back to your website, these links are known as backlinks. You can encourage backlinks by approaching bloggers and getting them write blog posts containing links to your site. Backlinks also happen to be good for SEO, helping to improve your search engine rankings.
Getting links to your website may sound easy, but not all links are rated equal. Links from good, well-ranked sources will help boost your website rankings, but there are also low-quality sources for links that can really hurt you. It’s important to not just get links, but get links from good sources.
Set up an email mailing list
Email mailing lists can be another way of driving traffic to your site. You can get people to sign up to your mailing list by firstly creating a pop-up on your site. By creating engaging emails featuring links to your site, you can drive people to visit your website. This is useful for encouraging return visitors. From sharing new blog posts to promoting your products and services, make sure your email campaigns encourage subscribers to visit the website and take action.
If you’re not sure if email marketing still works, I always ask a simple question: did you open an email today? Of course you did! Brands continue to use email marketing as a traffic driver and revenue generator. The Email Statistics Report 2019-2023 by the Radicati Group confirms this – 293 billion emails are sent daily in 2019, and this is expected to grow by 4.2% yearly to 347 billion in 2023. In addition, email marketing still reigns supreme in the marketing kingdom with a 4400% ROI and $44 for every $1 spent.
Promote your site offline
There are also ways to promote your site offline. If you have business cards, branded t-shirts or vehicle signage, you may be able to print your web address here and possibly encourage extra visitors. You can also tell people you meet in person to visit your website. If your website has an article directory or a blog, you can also promote it as a free resource for people interested in events occurring in your industry.
Search engines are important to the livelihood of your online business, but they don’t like “dead” websites. Websites which have been left static without updates or fresh content are a no-no in the online world.
Regular web maintenance for your website is important. It can help you keep up with changing times, help to attract more visitors and ultimately make you more sales. If you find this task difficult to squeeze in, try scheduling it in for a set time each month or every few weeks. It shouldn’t take long and the time investment may make all the difference to your business. And finally, if you don’t have time to do the web maintenance yourself you can always think about hiring an assistant to help you with this task.