Marketing Sparkler Ι

23Feb 2021 by Miss Kemya

Local SEO Trends to Watch in 2021

If there’s one thing you need to know about search engine optimization (SEO), it’s this: nothing stays the same for long. For example, there were 11 confirmed and unconfirmed Google algorithm changes in 2020 alone. This statistic, of course, only takes into consideration the major changes that were easy to spot and widely discussed. As a small business, SEO is one of the best ways to drive traffic to your website and/or people into your store. On the flip side, consumers love the fact that they can quickly obtain accurate information by typing simple, relevant questions into Google. And because a lot has changed over the past 12 months in the search engine world, especially with the COVID-19 pandemic moving to the forefront, it’s critical to have a sound understanding…

20Sep 2019 by Miss Kemya

Digital Strategies To Help Your Business Thrive (While You Sleep)

Marketing Strategy

When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button. These days you can’t get away from the fact that everything is done online. People shop online for groceries, they review their next purchases, and they even make savings or earn through online methods. However, if any business wants to survive, they need to ensure that they make the internet work for them. You may be wondering how you do that? If you already have a website and post on social media, what more could you do? There are simple internet strategies you can implement that will make your…

29May 2019 by Miss Kemya

4 Ways To Boost Your Store’s Visibility In Local Search Results

Local Marketing

For online businesses, investing in SEO has always made sense. If you want to sell something online, you need people in that space to find you. In fact, it’s the only way they can organically find you. But what if you’re a local business with a brick-and-mortar presence? SEO is for you too! No matter what kind of business you are running, the overwhelming fact is that your audience will look for you online. Whether they want to see what you sell in store before stopping by, wants to find your location (and proximity), or they want to know your hours of operation, today's customer is using the internet to learn about your business. Therefore, your business needs to show up in search results to remain competitive. 4 Ways To…

26May 2019 by Miss Kemya

How Google My Business Boosts Business and Profits

Local Marketing

The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. Anything we want to know, we Google it. This is why Google My Business (GMB), which combines the two, can boost your business and your profits. The reality is, when people begin to search for a product or service near them, they're generally motivated and ready to make a purchase. According to a Hubspot report , 46% of all Google searches are local. That’s why five out of every ten, or one out of two persons who conduct a local search visit a store that very day. Think of jewelry repair, antiques, clothing stores, spas, restaurants, pizza, flowers, plumbers, roofers, theme parks etc. You can see why it's important the information you post…

28Feb 2019 by Miss Kemya

How to Become the Local Go-To Expert In Your Industry

Local Marketing, Marketing Strategy

A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…

08Apr 2018 by Miss Kemya

How to Use Local Meetups To Demonstrate Your Expertise

Local Marketing, Marketing Strategy

Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local meetups and events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. No time to read the full post? Listen to it on the podcast! How to Use Local Meetups To Demonstrate Your Expertise As it…

04Oct 2016 by Miss Kemya

Why Every Local Business Needs A Blog

Blogging, Local Marketing

Do you run a local business that could use a better online presence? Perhaps you run a local business and wonder if posting a few times a week Facebook is enough of an online marketing plan. Here's the easy answer: it is not enough. True local businesses rely heavily on word of mouth marketing. After all, people have to be in your geographic location in order to buy your products and services. The question becomes, how do you position your local business as THE place to go? Create a local business blog. Oh wait, let's start from the beginning. When you're in the market to buy something, what's the first thing you do? Most of us hit Google and search for what we want. Many of us will ask our friends…

07Dec 2012 by Miss Kemya

6 Simple Ways to Promote Your Blog Offline

Blogging

We all know of many ways to promote your blog online. But what about offline? Yes, you can easily promote your blog offline, it just takes a little ingenuity. It doesn't matter if your blog is for business or fun, you can still use these offline marketing tactics. Get up from behind the computer and take your blog on the road! 6 Simple Ways to Promote Your Blog Offline Who said you had to put your website’s home page on your business card? Add your blog url to your business card instead. Create a brochure that is catered directly to your blog. You can take the top read post from your blog and make it into a brochure. You could also give excerpts from 2-3 posts, with a “click the qr code to…

Tag: local marketing