When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button.
These days you can’t get away from the fact that everything is done online. People shop online for groceries, they review their next purchases, and they even make savings or earn through online methods. However, if any business wants to survive, they need to ensure that they make the internet work for them. You may be wondering how you do that? If you already have a website and post on social media, what more could you do?
There are simple internet strategies you can implement that will make your digital real estate work more efficiently for your business, even while you sleep. Here’s how.
Digital Strategies To Help Your Business Thrive (While You Sleep)
First, focus on your website.
Your website should function as the digital home base for your business. It needs to be something that is easy to use and full of information someone may want or need. You could also add an ecommerce store, to enable people to purchase items or services online. Make the transaction online quick and easy.
However, if your website isn’t loading quickly enough or has out of date information, you may find you lose a potential customer or client. Take a look at your website and test it out on consumers. Get feedback. Make sure it looks good as well as having all the information someone would need.
Related Article: 8 Design Tips to Improve Customer Dwell Time On Your Website
Next, reap the benefits of SEO.
It is all well and good having a website that looks great and has all the info. However, if it doesn’t get seen through organic internet searches or on Google, then it won’t serve its purpose. This is when you need to consider search engine optimization with your website to allow it to be seen via search.
When you focus on specific things, in terms of content, such as Shopify SEO for your ecommerce store, you can increase the visibility of your website, and by default, get your business in front of more people.
Related Article: How to Push Your Way to the Top of the Search Results
Use social media to your advantage.
Social media is a great tool to use, but many businesses fail to utilize it in the right way. Social media is not a bullhorn, it is a marketing tool. Make a conscious effort to maximize the potential of engagement and reach.
It is important to have profiles across the board on the most popular sites like Facebook, Instagram, and Twitter. If your target audience is B2B, then maintaining an active profile is not an option, it is necessary. This means you are covering all fronts where customers are looking for the products and services that you offer. A decent social media strategy will enable you to maximize this area.
Related Article: How to Leverage Social Media to Ensure Customer Growth
Make your branding do some of the heavy lifting.
Branding is key, to make sure that your business stands out from the crowd. This means taking into account all of the text and visuals that represent your brand. From the fonts and color palettes on your website, to the language used in your content marketing, your brand needs to tell a story.
Creating a brand may be overwhelming at first. Not to worry, there is a plethora of information on branding for business online. Read up online to find out the areas you can begin working on right now.
Related Article: Seven Branding Tricks To Make Your Business Stand Out
Make your company mobile friendly.
Finally, a lot of our lives revolve around our smartphones, so it’s important to ensure that your website is mobile friendly. In addition to having a mobile responsive website, however, there are other mobile-based digital strategies that you can employ to ensure your company is truly mobile friendly.
For example, you could also consider building a phone application that will be compatible with iOS and Android. This app could include your content, gamification, and app-only exclusive content to attract new customers. Next, if you have a physical location for your business, you will want to make sure you appear in local search. Why? According to this study, nearly 60 percent of searches now from mobile devices. This means that you need to ensure your business is listed properly on local “things to do” sites such as places as Google Maps and Facebook Local. In other words, where people may be searching for your kind of business.
Yet another way to make sure your company is mobile friendly is to appear on relevant apps that are customer review sites, such as Yelp, Google My Business, TripAdvisor, Foursquare, etc. Think about how you learn about new businesses, and where you should “go” next. What’s one of the most important deciding factors in your selection criteria? Reviews!
Related Article: How Google My Business Boosts Business and Profits
When you put all of these tips together, you will have one powerful machine marketing your business online at all times, even when you cannot be personally available. Digital marketing is not a trend, it is the way we do business today. Therefore, it is imperative that you put together a plan to make these internets perform as your marketing workhorse. Make sure you have an automated lead capture system in place working for you around the clock. In this way, you can collect and convert those leads into profits!
You know, one of my favorite benefits of the digital world is that it never sleeps. This means you have a partner constantly working for you, no matter where you are or what you’re doing. How cool is this?! So I hope these tips help you make the internet work for your business, 24/7.