07Sep 2022 by Miss Kemya
Creating a referral program? Here’s a 10 point checklist to get started

Creating a referral program? Here’s a 10 point checklist to get started

Tips and Tools
The best referral programs are those with a loyal customer base, targeted promotion, and attractive incentives. That’s why referral programs from brands like Dropbox, Airbnb, Tesla, and Uber succeeded greatly.  However, every business is unique, and therefore, needs its own unique referral program. You have to build one that works specifically with your audience. There are many referral program ideas to draw inspiration from. In this blog, we’ve put together the best of those ideas. Start Creating A Referral Program With This 10 Point Checklist Of Ideas   1. Be appealing to your customer. It sounds so simple that it can be easily overlooked. Your customers will refer you only if they like you. They should be genuinely impressed with your brand, its products, support, and services. Only then will…
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30Apr 2021 by Miss Kemya
How To Do Keyword Research and Keyword Analysis For SEO in 2021

How To Do Keyword Research and Keyword Analysis For SEO in 2021

Website Design & SEO
Keyword research is the process of picking high-volume queries that people actively look for in search engines. The goal is to understand what people are searching for and accordingly tweak the site’s content to give them exactly that. If done correctly - keyword selection can drive measurable success towards your site. That’s why keyword research and analysis happens to be the cornerstone of SEO. Here’s how you can do keyword research in 2021. How To Do Keyword Research and Keyword Analysis For SEO in 2021   First, Prepare a List of Seed Keywords Think of seed keywords as the broad terms that define your business. These broad keywords give your campaign a kickstart. Once you get to know these search terms, you can further find more keywords and ideas around…
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12Apr 2021 by Miss Kemya
Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Marketing Strategy
If you’re in a leadership role, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns are expensive — and there’s never just one campaign. On the sales side, salaries, commissions, travel, entertainment, miscellaneous expenses and samples all add up. As a result, leadership wants to get the best possible return on its marketing and sales investment. However, for many businesses, a lack of alignment between sales and marketing can amount to an ROI implosion, with revenue, customer retention and close rates all suffering as a result. A lack of alignment and communication is easy to find if you talk to people in your marketing and sales departments. Sales reps will tell you that the leads from marketing are terrible. Marketers…
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29Mar 2021 by Miss Kemya
Social Proof Tools To Improve Website Conversions

Social Proof Tools To Improve Website Conversions

Tips and Tools
If you’re a business and your website isn’t converting your visitors, you may want to start considering some social proof tools. Social proof tools are an easy way to inject more trust into your visitors and show that your website or business is authentic. As much as local businesses like restaurants or shops rely on social proof and recommendations, all sorts of companies will find social proof tools are an essential part of conversion rate optimization (CRO). What Is Social Proof? Social proof is a way of displaying the trust in your brand from other customers. For example, through reviews, amount of purchases, recent purchases, hot products, etc. In marketing, social proof is a way of getting your website visitors to trust your brand, products, and services in order to…
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18Feb 2021 by Miss Kemya
Top 3 Secrets to Write Better Content, Faster

Top 3 Secrets to Write Better Content, Faster

Marketing Strategy
As digital marketers and content creators, we are often hustling to release quality content in record time. But great content, one that pushes your brand ahead of your competitors and creates a buzz among customers, requires time to come together. A little content planning can help you. Below are my top three secrets to write better content rapidly. Top 3 Secrets to Write Better Content, Faster   First, Develop Good Writing Habits. Always Keep a Stack of Good Ideas Up Your Sleeve. Sitting at your desk waiting for earth-shattering ideas to strike to begin writing ends up eating a lot of your productive time as well as hinders creativity. The next time you browse through various content pieces online, I suggest noting some worthy ideas for future reference. That way,…
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23Sep 2020 by Miss Kemya
A Solopreneur’s Guide to Building Brand Awareness

A Solopreneur’s Guide to Building Brand Awareness

Branding
Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness   Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…
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13Mar 2020 by Miss Kemya
Why are Your Emails Going to Spam and How to Fix It?

Why are Your Emails Going to Spam and How to Fix It?

Email Marketing
Online marketing today has become an exercise requiring companies to work with different communication methods. From social media marketing, influencer marketing, chatbots, and so much more, finding the right mix is vital to capture leads online effectively. However, amidst all these newer methods of digital marketing, email marketing is still one of the most effective forms of communication. The stats back it up as well - for every $1 spent, emails can generate a revenue of $38! That’s a fantastic ROI of 3,800%! Whether its B2B or B2C, email marketing has been pivotal in paving the way forward for multiple companies online. Marketers have understood the value of emails and allocate special budgets targeted at email marketing. Emails are getting bigger and better, so if you’re looking to start your…
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24Feb 2020 by Miss Kemya
5 Effective Affiliate Marketing Strategies in 2020

5 Effective Affiliate Marketing Strategies in 2020

Marketing Strategy
Is affiliate marketing dead in 2020? Not at all. But it’s true that affiliate marketing has significantly changed from what it used to be in the early 2010s. Yet, the main principle of the affiliate marketing process remains the same: growing your traffic and converting as many people from this website traffic to purchasing customers. However, it’s now more challenging than ever to achieve that. In this guide, we will discuss 5 of the most effective affiliate marketing strategies in 2020 to effectively build a sustainable affiliate business. Let us begin with the first one. What Is Affiliate Marketing? Affiliate marketing is when an owner of an online platform (a social media profile, website, blog, YouTube channel, etc.) can earn commission fees when they promote other businesses’ products and/or services…
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