SEO vs PPC: Which One Should You Use?

SEO vs PPC: Which One Should You Use?

Marketing Strategy, SEO
We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…
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Top 7 Ways of Using Video For Business

Top 7 Ways of Using Video For Business

Video Marketing
If a picture is worth a thousand words, then imagine how much a video can convey!  In fact, video content has become one of the hottest trends in business marketing strategies over the last few years.  According to the latest Hubspot video marketing research, 81% of businesses use video as a marketing tool — up from 63% over the last year. Video is being utilized by marketers to build trust, boost sales and conversations, encourage shares, and engage even the laziest of buyers!  It has been shown to provide great returns on the investment when used properly, can be very appealing to mobile users, and is well loved by Google search engine algorithms too. Top 7 Ways Of Using Video For Business With so many advantages to using video content…
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How to Leverage Social Media to Ensure Customer Growth

How to Leverage Social Media to Ensure Customer Growth

Social Media
We’ve all heard it a million times – social media is the next best digital marketing tool and we should all be using it. With over 27% of purchases originating from social media across all generations, business owners have an opportunity to take advantage of more than just making timely posts. Utilizing social media helps create brand recognition and widens the audience that your business has the opportunity to reach. It’s an affordable option for marketing and offers maximum control for creating and branding your message. But how can social media help you gain more customers? How to Leverage Social Media to Ensure Customer Growth It’s important to see social media as more than just an avenue to broadcast a few pictures of your products. Considering there are over 3.4 billion…
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Five Steps to a Captivating Author Bio Box

Five Steps to a Captivating Author Bio Box

Blogging
When you find an article or blog post that captures your attention, are you curious about the writer? How many times do you take a look at the author's bio box to find out more about them? If you write from more than your own blog, you most likely have a bio box published at the end of your article on a third party website. When is the last time you stopped to check your Author Bio, to make sure it captivates readers so much that they want to check you out on your home turf, your own website? Therein lies an understated opportunity for you to convert traffic from a third-party website back to your own digital property. Your author bio box is the bridge between turning someone from…
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Building A Brand: Why A Single Concept May Be All You Need

Building A Brand: Why A Single Concept May Be All You Need

Branding
It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Building A Brand: Why A Single Concept May Be All You Need   The Difference Between An Idea and a Brand Anyone can have an idea. The creation of an amazing brand name and execution of an enviable concept is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm…
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