How To Do Keyword Research and Keyword Analysis For SEO in 2021

How To Do Keyword Research and Keyword Analysis For SEO in 2021

SEO
Keyword research is the process of picking high-volume queries that people actively look for in search engines. The goal is to understand what people are searching for and accordingly tweak the site’s content to give them exactly that. If done correctly - keyword selection can drive measurable success towards your site. That’s why keyword research and analysis happens to be the cornerstone of SEO. Here’s how you can do keyword research in 2021. How To Do Keyword Research and Keyword Analysis For SEO in 2021 First, Prepare a List of Seed Keywords Think of seed keywords as the broad terms that define your business. These broad keywords give your campaign a kickstart. Once you get to know these search terms, you can further find more keywords and ideas around them.…
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Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Marketing Strategy
If you’re in a leadership role, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns are expensive — and there’s never just one campaign. On the sales side, salaries, commissions, travel, entertainment, miscellaneous expenses and samples all add up. As a result, leadership wants to get the best possible return on its marketing and sales investment. However, for many businesses, a lack of alignment between sales and marketing can amount to an ROI implosion, with revenue, customer retention and close rates all suffering as a result. A lack of alignment and communication is easy to find if you talk to people in your marketing and sales departments. Sales reps will tell you that the leads from marketing are terrible. Marketers…
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Social Proof Tools To Improve Website Conversions

Social Proof Tools To Improve Website Conversions

Tips and Tools
If you’re a business and your website isn’t converting your visitors, you may want to start considering some social proof tools. Social proof tools are an easy way to inject more trust into your visitors and show that your website or business is authentic. As much as local businesses like restaurants or shops rely on social proof and recommendations, all sorts of companies will find social proof tools are an essential part of conversion rate optimization (CRO). What Is Social Proof? Social proof is a way of displaying the trust in your brand from other customers. For example, through reviews, amount of purchases, recent purchases, hot products, etc. In marketing, social proof is a way of getting your website visitors to trust your brand, products, and services in order to…
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Top 3 Secrets to Write Better Content, Faster

Top 3 Secrets to Write Better Content, Faster

Marketing Strategy
As digital marketers and content creators, we are often hustling to release quality content in record time. But great content, one that pushes your brand ahead of your competitors and creates a buzz among customers, requires time to come together. A little content planning can help you. Below are my top three secrets to write better content rapidly. Top 3 Secrets to Write Better Content, Faster First, Develop Good Writing Habits. Always Keep a Stack of Good Ideas Up Your Sleeve. Sitting at your desk waiting for earth-shattering ideas to strike to begin writing ends up eating a lot of your productive time as well as hinders creativity. The next time you browse through various content pieces online, I suggest noting some worthy ideas for future reference. That way, you…
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How to Increase Sales Conversion With Video Marketing

How to Increase Sales Conversion With Video Marketing

Video Marketing
If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…
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A Solopreneur’s Guide to Building Brand Awareness

A Solopreneur’s Guide to Building Brand Awareness

Branding
Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness   Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…
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How To Efficiently Use Local SEO To Increase Sales Revenue

How To Efficiently Use Local SEO To Increase Sales Revenue

Local Marketing, SEO
Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience. When we talk about a local audience, we refer to your potential customers within the same geographical location as your business. Why is targeting such an audience crucial? Well, 46% of all Google searches are done by people looking for local information. How To Efficiently Use Local SEO To Increase Sales Revenue There’s more: [caption id="attachment_13433" align="aligncenter" width="768"] Source[/caption] As you can tell from the numbers, a local audience is a large pool of opportunity to boost your revenue. To make the most of these opportunities, you need local SEO for your business. This will help you to get noticed, resulting in an increase…
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How to Create a Successful Social Media Campaign: 9 Steps to Follow

How to Create a Successful Social Media Campaign: 9 Steps to Follow

Social Media
It can seem quite daunting trying to create the best social media campaigns that will work. However,we can agree that it’s quite important, as you can see enterprise-level companies spending a ton to make sure they hit the front pages of social media networks. What if you don’t have as much of the resources that big companies have, particularly in time and money? What’s great about social media is that you don’t necessarily need to hire the snazziest agency to create and implement a good campaign. With that said, what you do need is a good plan. Where do you start? Read on as I show you the steps and tips you can follow to create and run a successful social media campaign! How to Create a Successful Social Media…
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