15Nov 2019 by Miss Kemya
10 Tips to Show ROI from Local SEO

10 Tips to Show ROI from Local SEO

Local Marketing, Website Design & SEO
Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from Local SEO 2019 Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience. As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to…
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21Oct 2019 by Miss Kemya
7 Content Marketing Tips For Small Brands In 2020

7 Content Marketing Tips For Small Brands In 2020

Marketing Strategy
Content marketing is a digital marketing strategy that focuses on quality content creation to drive website traffic, increase exposure, build brand awareness and generate sales and revenues. In addition, content marketing helps establish trust, loyalty and credibility for a brand. In spite of having numerous benefits, most brands seem to ignore content marketing. They focus more on other aspects of digital marketing like SEO and social media marketing. In fact, most brands and digital marketing agencies make this elementary mistake. They forget the fact that Google and other search engines prioritize quality content and credible information above other strategies. The intent of the internet is to provide users with the best possible form of content by publishers. This does not mean that other aspects of digital marketing are less important. However,…
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10Oct 2019 by Miss Kemya
What is the Role of Social Media in Your Digital Marketing Strategy?

What is the Role of Social Media in Your Digital Marketing Strategy?

Marketing Strategy, Social Media
Ever since the rise of social media’s popularity in the mid 2000s, marketers have predicted that social media will play a major role in digital marketing, or internet marketing, as it was often mentioned back in the day. However, as social media networks evolve, so does the role of social media in digital marketing. It has continuously evolved over the years. In the past, it was solely about promoting our brand, product, and/or service. But today, it’s a lot more. Below, we will discuss 6 important roles of social media in digital marketing. How are you using each of these roles? What is the Role of Social Media in Your Digital Marketing Strategy? 1. Cost Efficiency in Social Media Marketing Social media is one of the very few digital marketing…
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01Oct 2019 by Miss Kemya
10 Link Building Mistakes to Avoid While Building Backlinks

10 Link Building Mistakes to Avoid While Building Backlinks

Website Design & SEO
Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. This is why people spend so much time on blogger outreach and guest blogging efforts. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is…
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23Sep 2019 by Miss Kemya
Small Business? Get Your Marketing On—The Organic Way

Small Business? Get Your Marketing On—The Organic Way

Marketing Strategy
When you first opened your gluten-free bakery or novelty-only bookstore, your first objective probably wasn’t to rank high on Google searches—and we don’t blame you. Most small businesses spend 1% of their sales on marketing, which makes a lot of sense. Getting stocked up on flour or building up your book collection comes before the flyers or grand opening. The only problem? Your new Saturday morning coffee shop regular won’t become your Saturday morning regular until they hear of your business first. Get Visibility For Your Business, First Traditionally, there are two ways to get your name out there: Organic marketing (sometimes called inbound marketing), and Paid marketing, or pay-per-click (PPC). The two work best in tandem, but they accomplish very different goals—and one costs a whole lot more than…
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13Aug 2019 by Miss Kemya
5 Ways to Use Tshirts to Market Your Business

5 Ways to Use Tshirts to Market Your Business

Marketing Strategy
There are a variety of marketing techniques that can bring attention to a business, and wearable apparel is one of the simplest and easiest categories to implement. Brand are still using shirts because it is a classic method that still works well. T-shirts offer many benefits for business owners who want to gain visibility. When consumers wear your t-shirts in public, they are doing the marketing legwork for you. And what business doesn't want their message spread in public? 5 Ways to Use T-Shirts to Market Your Business Marketing your business using tshirts may seem like an obvious technique, yet many business owners don't invest in this way. If you're not quite sure how to use tshirts as a marketing tool, consider these five ways that t-shirts can be used…
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30Jul 2019 by Miss Kemya
SEO vs PPC: Which One Should You Use?

SEO vs PPC: Which One Should You Use?

Marketing Strategy, Website Design & SEO
We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…
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26Jun 2019 by Miss Kemya
Top 7 Ways of Using Video For Business

Top 7 Ways of Using Video For Business

Video Marketing
If a picture is worth a thousand words, then imagine how much a video can convey!  In fact, video content has become one of the hottest trends in business marketing strategies over the last few years.  According to the latest Hubspot video marketing research, 81% of businesses use video as a marketing tool — up from 63% over the last year. Video is being utilized by marketers to build trust, boost sales and conversations, encourage shares, and engage even the laziest of buyers!  It has been shown to provide great returns on the investment when used properly, can be very appealing to mobile users, and is well loved by Google search engine algorithms too.   Top 7 Ways Of Using Video For Business With so many advantages to using video…
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