Why are Your Emails Going to Spam and How to Fix It?

Why are Your Emails Going to Spam and How to Fix It?

Email Marketing
Online marketing today has become an exercise requiring companies to work with different communication methods. From social media marketing, influencer marketing, chatbots, and so much more, finding the right mix is vital to capture leads online effectively. However, amidst all these newer methods of digital marketing, email marketing is still one of the most effective forms of communication. The stats back it up as well - for every $1 spent, emails can generate a revenue of $38! That’s a fantastic ROI of 3,800%! Whether its B2B or B2C, email marketing has been pivotal in paving the way forward for multiple companies online. Marketers have understood the value of emails and allocate special budgets targeted at email marketing. Emails are getting bigger and better, so if you’re looking to start your…
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5 Effective Affiliate Marketing Strategies in 2020

5 Effective Affiliate Marketing Strategies in 2020

Marketing Strategy
Is affiliate marketing dead in 2020? Not at all. But it’s true that affiliate marketing has significantly changed from what it used to be in the early 2010s. Yet, the main principle of the affiliate marketing process remains the same: growing your traffic and converting as many people from this website traffic to purchasing customers. However, it’s now more challenging than ever to achieve that. In this guide, we will discuss 5 of the most effective affiliate marketing strategies in 2020 to effectively build a sustainable affiliate business. Let us begin with the first one. What Is Affiliate Marketing? Affiliate marketing is when an owner of an online platform (a social media profile, website, blog, YouTube channel, etc.) can earn commission fees when they promote other businesses’ products and/or services…
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10 Tips to Show ROI from Local SEO 2019

10 Tips to Show ROI from Local SEO 2019

Local Marketing, SEO
Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from Local SEO 2019 Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience. As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to…
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7 Content Marketing Tips For Small Brands In 2020

7 Content Marketing Tips For Small Brands In 2020

Marketing Strategy
Content marketing is a digital marketing strategy that focuses on quality content creation to drive website traffic, increase exposure, build brand awareness and generate sales and revenues. In addition, content marketing helps establish trust, loyalty and credibility for a brand. In spite of having numerous benefits, most brands seem to ignore content marketing. They focus more on other aspects of digital marketing like SEO and social media marketing. In fact, most brands and digital marketing agencies make this elementary mistake. They forget the fact that Google and other search engines prioritize quality content and credible information above other strategies. The intent of the internet is to provide users with the best possible form of content by publishers. This does not mean that other aspects of digital marketing are less important. However,…
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What is the Role of Social Media in Your Digital Marketing Strategy?

What is the Role of Social Media in Your Digital Marketing Strategy?

Marketing Strategy, Social Media
Ever since the rise of social media’s popularity in the mid 2000s, marketers have predicted that social media will play a major role in digital marketing, or internet marketing, as it was often mentioned back in the day. However, as social media networks evolve, so does the role of social media in digital marketing. It has continuously evolved over the years. In the past, it was solely about promoting our brand, product, and/or service. But today, it’s a lot more. Below, we will discuss 6 important roles of social media in digital marketing. How are you using each of these roles? What is the Role of Social Media in Your Digital Marketing Strategy? 1. Cost Efficiency in Social Media Marketing Social media is one of the very few digital marketing…
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10 Link Building Mistakes to Avoid While Building Backlinks

10 Link Building Mistakes to Avoid While Building Backlinks

SEO
Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. This is why people spend so much time on blogger outreach and guest blogging efforts. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is…
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Small Business? Get Your Marketing On—The Organic Way

Small Business? Get Your Marketing On—The Organic Way

Marketing Strategy
When you first opened your gluten-free bakery or novelty-only bookstore, your first objective probably wasn’t to rank high on Google searches—and we don’t blame you. Most small businesses spend 1% of their sales on marketing, which makes a lot of sense. Getting stocked up on flour or building up your book collection comes before the flyers or grand opening. The only problem? Your new Saturday morning coffee shop regular won’t become your Saturday morning regular until they hear of your business first. Get Visibility For Your Business, First Traditionally, there are two ways to get your name out there: Organic marketing (sometimes called inbound marketing), and Paid marketing, or pay-per-click (PPC). The two work best in tandem, but they accomplish very different goals—and one costs a whole lot more than…
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5 Ways to Use Tshirts to Market Your Business

5 Ways to Use Tshirts to Market Your Business

Marketing Strategy
There are a variety of marketing techniques that can bring attention to a business, and wearable apparel is one of the simplest and easiest categories to implement. Brand are still using shirts because it is a classic method that still works well. T-shirts offer many benefits for business owners who want to gain visibility. When consumers wear your t-shirts in public, they are doing the marketing legwork for you. And what business doesn't want their message spread in public? 5 Ways to Use T-Shirts to Market Your Business Marketing your business using tshirts may seem like an obvious technique, yet many business owners don't invest in this way. If you're not quite sure how to use tshirts as a marketing tool, consider these five ways that t-shirts can be used…
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