Your Customers Are Talking, But Are You Listening?

Your Customers Are Talking, But Are You Listening?

Strategy, Tips and Tools
Our past, present, and future customers are talking about our businesses and/or our industries in some way or another. Past customers might be giving you a referral or listing you as a resource, present customers may be keeping track of what you’re doing via social media, and future customers may be performing searches right now for the same products and services you offer. So we can agree, there is a conversation going on about your industry, and hopefully your business, at any given time. With all this talking going on, are you listening? Are you keeping track of what’s being said and searched? Are you joining in the conversation, either directly or indirectly? How to Use Google Alerts to Listen to Your Industry (and your customers) Your customers are talking, but…
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The Value of Testimonials: Go Beyond “Great Job”

The Value of Testimonials: Go Beyond “Great Job”

Tips and Tools
When you’re shopping, do you read customer testimonials? Do you look at those star ratings to help you decide whether or not you buy something? Sure you do! I think we can agree that we all use customer reviews of products and services on a regular basis. Testimonials on site like Yelp and Amazon play a huge role in how we perceive a product don’t they? These recommendations, good or bad, factor into our daily purchasing decisions. So with that being said… Are you collecting testimonials as a natural part of your marketing efforts? You want to collect testimonials to add the end-user experience to your sales and marketing collateral. These reviews, if they’re written in a specific way, will support your existing marketing efforts because they will prove why…
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Daily Tasks Don’t Have to Be Boring

Daily Tasks Don’t Have to Be Boring

Tips and Tools
Has your mode of operation become predictable and lackluster? When is the last time you tried a different way of doing things? I don’t mean drastic changes, I mean little tweaks in the way you do seemingly ordinary tasks. Take the blah out of your day. Daily tasks don’t have to be mundane. Finding new ways of doing seemingly simple tasks can ignite your imagination. (more…)
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How Much Time Does That Meeting Really Take?

How Much Time Does That Meeting Really Take?

Tips and Tools
What is time to an entrepreneur? Time is a precious resource, much like cash dollars. As you go about building your business, I know you participate in your share of meetings. To what do you charge your meeting time to? If it’s for a current client, that’s part of the cost of doing work for that client, so that’s a no-brainer. But what if you’re taking meetings with prospective clients, how do you figure the cost of your time? Do you know how to identify the real time associated with a meeting? Let’s use this example: I have a lunch meeting that I’ll label as networking/business development with a potential client that I have never met before. I’ve talked to them on the phone, and decided to follow-up with a…
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Busy Is Not A Synonym For Productive

Busy Is Not A Synonym For Productive

Tips and Tools
I'm so busy. I have too much going on. I'm doing it all. Have you heard your entrepreneur friends express these sentiments at some point? Are you one of them? Whomever invented the solopreneur term was reading your mind weren't they? That pretty much describes your role in your business - you’re the CEO/ Marketing Manager/ Accountant/ Receptionist/ Coffee Maker/ Cafeteria – what a job title! I get it. But let’s be clear, people always talk about how busy they are, yet they never put the right words after the busy - running around in circles. Simply “busy” without a strategy is just that, “busy”. There’s a big difference between being busy and being productive. Busy In Not A Synonym For Productive How many people have you heard complain that they’re working very hard…
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Why Is Your Business In A Rut?

Why Is Your Business In A Rut?

Tips and Tools
Recently I have either spoken with or read about business owners that are suspending their businesses or feel like they’re in a rut. Why are you in a rut? Are you in a rut because you’re spending so much time marketing on social media, and you’re not getting sales? Hmmm... have you learned how to create and execute a social media strategy? Random posting does not constitute a social media strategy. And relying solely on social media does not equate to a marketing plan for most businesses. {PS - I can help with that} Are you in a rut because you’re pouring money into shiny marketing collateral and your fancy website and not getting sales? So many business owners spend too much money on the pretty shiny objects and disregard the sales process. As if having a pretty brochure…
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5 Tips To Supercharge Your Business

5 Tips To Supercharge Your Business

Marketing Strategy, Tips and Tools
As we are all aware, we have lost a global icon in Mr. Steve Jobs. I was saddened at the news of his passing, but as I reflect on the impact this single person has had on my life, and on humanity as a whole, I can’t help but smile. How can I be sad when my life has been forever changed because he chose to share his genius, his vision with all of us? So you know what, I pulled myself together and started to think about the impact Apple has had on my life. Here’s why I was personally distraught: I realized Apple has been my silent partner for 24 years. I started using an Apple computer before most people actually knew what computers were. I learned computer programming on an Apple.…
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DIY Marketing Or Hire A Professional?

DIY Marketing Or Hire A Professional?

Marketing Strategy, Tips and Tools
Are you a solopreneur and/or small business owner running your business all on your own? Are you functioning as your own marketing department, learning as you go, reading books, subscribing to marketing newsletters, experimenting with trial-and-error marketing tactics? So you can do your own marketing, after all, your efforts seem to be working. My question to you is... Should you be doing your own marketing?   Marketers make marketing look easy, key word being ‘look’. Experienced marketers can discuss procedures, processes, strategy and measurable results as easily as they can discuss what they ate for breakfast. If you've ever had a conversation with me, you know what I mean. It's similar to the artist that makes a brush stroke look fluid and effortless, and yet when you try your hand…
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